Data Driven Voices - A Podcast by Avaus

In this episode of Data Driven Voices, host Emma Storbacka sits down with Phil Gamache, MarTech expert and co-host of Humans of MarTech, to explore the evolving MarTech landscape, from AI-driven automation to the shift toward composable stacks.

Together, they discuss:

• Why marketing teams struggle to become truly data-driven—and how to fix it
• The real impact of AI agents in marketing (and why most vendors are overhyping them)
• Composable vs. packaged CDPs: Which one wins in the long run?
• The truth about multi-touch attribution—why it often leads to bad decisions
• How MarTech leaders should navigate the next wave of AI-driven tools

Marketers are facing more complexity than ever, with new AI capabilities, evolving data strategies, and the ongoing MarTech vs. Data team divide. How can companies make smarter tech decisions without getting caught up in the hype?

--> Tune in for expert insights from one of the sharpest voices in MarTech.

#MarTech #AIinMarketing #ComposableCDP #MarketingOps #MarketingTechnology #DataDrivenVoices

In this episode of Data-Driven Voices, host Emma Storbacka sits down with Scott Brinker, the godfather of MarTech and VP of Platform Ecosystem at HubSpot, to discuss the realities of MarTech, data, and AI in today’s marketing landscape.

Together, they explore:

• Why MarTech adoption rates are dropping—and how to fix it
• The biggest mistakes companies make with MarTech and data investments
• How AI and automation are shaping the next era of marketing operations
• The rise of Big Ops—and why marketing is now an operational function
• What CMOs and CEOs need to do to future-proof their organizations

Marketing isn’t just about creativity anymore—it’s an operating function that requires the right tools, data, and processes. Are companies keeping up, or falling behind?

🎧 Tune in for expert insights from one of the biggest names in MarTech!

#MarTech #AIinMarketing #MarketingOps #MarketingTechnology #DataDrivenVoices

Many companies have invested in MarTech, but few are truly getting value from it. In this episode of Data Driven Voices, Emma Storbacka is joined by Oscar Jäderberg, Solution Architect and Head of Data Activation at Avaus.

Together, they explore:

• What data activation really means and why it’s key to scaling personalization
• The biggest challenges companies face when operationalizing MarTech
• Why composable architectures and shifting left to data warehouses are gaining traction
• How to build a structured process that actually delivers business results
• The role of CMOs, CDOs, and tech teams in making MarTech work

If you’ve ever wondered why your MarTech stack isn’t living up to expectations—or how to drive real commercial impact—this episode is packed with insights you won’t want to miss.

#MarTech #DataDrivenMarketing #MarketingTechnology #ComposableCDP #DataDrivenVoices

In this episode of Data Driven Voices, Emma Storbacka is joined by digital marketing expert Jens Hård to break down one of the hottest topics in the industry: First-party data.

With privacy regulations tightening and third-party cookies fading, businesses are at a crossroads. How do you build marketing strategies that truly connect with customers while staying ahead of the game? In this conversation, we unpack:

• What first-party data really means and why it’s gaining so much attention
• The death of third-party cookies and how it’s changing the digital landscape
• How companies can activate their data across channels for real business impact
• The organizational shifts needed to unlock the full potential of data-driven marketing

No fluff—just insights, expert takes, and strategies you can apply right away. If you want to stay relevant in the future of marketing, this episode is a great listen!

#FirstPartyData #MarketingStrategy #DataDrivenVoices #DigitalMarketing #Podcast

The last episode of the summer season of Data Driven Voices out now!Join CEO Emma Storbacka and Strategy Director Ilona Vigren as they explore the world of becoming data-driven. Gain valuable insights on stakeholder alignment, avoiding a purely technical approach, and planning for long-term success.

Discover how to overcome challenges in diverse expertise and competences, and consider a separate program or organization to drive your data initiatives forward. Learn about the effective operating model that focuses on alignment, calibration, execution, and talent development. 

#podcast #datadriven #dataintoresults #dataalgoaction #insights

Join us as we dive deeper into the world of data-algo-action with our CEO, Emma Storbacka, and Strategy Director, Ilona Vigren. Discover how this approach can drive tangible business results by:

• Defining your level of automation and setting targets
• Uplifting your automation level and ensuring scalability
• Managing your scaled portfolio effectively 

#podcast #datadriven #dataintoresults #dataalgoaction #insights

In our new episode CEO Emma Storbacka and Strategy Director Ilona Vigren, discuss the secret recipe to a successful data-driven business:

• How to define a data-algo-action methodology.
• How to apply the framework to concrete business problems.
• How to use the same recipe again and benefit scaling.

More receipts available in our Avaus Cookbooks. Read and learn more how to add more flavour to you business and stay relevant to your customers.

#podcast #datadriven #dataintoresults #dataalgoaction #avauscookbook

Is your organisation ready to run a marathon instead of endless sprints? Our CEO Emma Storbacka and Strategy Director Ilona Vigren are your coaches and discuss your full training program:

• How to end endless piloting
• How to scale and automate the right efforts
• How to personalize at scale
•  How to create the right mindset

#podcast #datadriven #dataintoresults  #dataalgoaction

Our podcast series continues! High vision of becoming data-driven, but don’t know how to translate vision into concrete actions? We got you! Our CEO Emma Storbacka and Strategy Director Ilona Vigren are breaking down the steps:

1. How to become a data-driven organisation

2. How to define the relevant KPIs

3. How to create the right mindset

Find out how data-driven your organisation is right now and whether customer-centricity and data-drivenness going hand-in-hand or if they are separate topics.

#podcast #datadriven #dataintoresults  #dataalgoaction

We are continuing our European expansion. Starting January 2023, Italian enterprises will be able to leverage Avaus’ best practice assets and methodologies for accelerating data-driven transformation in marketing and sales. Listen to Emma Storbacka, Avaus Group CEO interviewing Piero Trivellato, Country Manager Avaus Italy on what European organisations in general, and Italian firms in specific, can learn from the Nordic way of working with data-driven transformation.