Most think that algorithms are the modern root cause of innovations. But Marta Stelmaszak says not only are organizations today powered by data, they innovate through data. With several other colleagues, Marta is bringing data studies back to the forefront of information systems research. She produces workshops, a forthcoming book, and an online bibliography with seminal readings. We talk to Marta about the relationship between data and meaning, representation versus innovation, and whether we all soon live in a hyperreality created through synthetic data that lost all connection to the real-world. Episode reading list Alaimo, C., & Kallinikos, J. (2022). Organizations Decentered: Data Objects, Technology and Knowledge. Organization Science, 33(1), 19-37. Aaltonen, A., Stelmaszak, M., & Xu, D. The Data Studies Bibliography. https://www.datastudiesbibliography.org/. Chen, H., Chiang, R., & Storey, V. C. (2012). Business Intelligence and Analytics: From Big Data to Big Impacts. MIS Quarterly, 36(4), 1165-1188. Wand, Y., & Wang, R. Y. (1996). Anchoring Data Quality Dimensions in Ontological Foundations. Communications of the ACM, 39(11), 86-95. Xu, D., Stelmaszak, M., & Aaltonen, A. (2025). What is Changing the Game in Data Research? Insights from the "Innovating in Data-based Reality" Professional Development Workshop. Communications of the Association for Information Systems, 56(8), 194-208. Kent, W. (1978). Data and Reality. North-Holland. Hirschheim, R., Klein, H. K., & Lyytinen, K. (1995). Information Systems Development and Data Modeling: Conceptual and Philosophical Foundations. Cambridge University Press. Goodhue, D. L., Wybo, M. D., & Kirsch, L. J. (1992). The Impact of Data Integration on the Costs and Benefits of Information Systems. MIS Quarterly, 16(3), 239-311. Aaltonen, A., & Stelmaszak, M. (2024). Data Innovation Lens: A New Way to Approach Data Design as Value Creation. SSRN, https://ssrn.com/abstract=4574855. Recker, J., Indulska, M., Green, P., Burton-Jones, A., & Weber, R. (2019). Information Systems as Representations: A Review of the Theory and Evidence. Journal of the Association for Information Systems, 20(6), 735-786. Bowker, G. C., & Star, S. L. (1999). Sorting Things Out: Classification and Its Consequences. MIT Press. Baudrillard, J. (1981). Simulacra and Simulation. University of Michigan Press. Harari, Y. N. (2024). Nexus: A Brief History of Information Networks from the Stone Age to AI. Random House. Wittgenstein, L. (1953). Philosophical Investigations. Basil Blackwell. Stelmaszak, M., Wagner, E., & DuPont, N. N. (2024). Recognition in Personal Data: Data Warping, Recognition Concessions, and Social Justice. MIS Quarterly, 48(4), 1611-1636. Aaltonen, A., Stelmaszak, M., & Lyytinen, K. (Eds.). (2026). Research Handbook on Digital Data: Interdisciplinary Perspectives. Edward Elgar Publishing.