Hot off the press, we have a company soft launching right now with a database approach that is needed by most SMEs to improve their efficiency.

Entrepreneurship started at school for this week’s guest, amplified by family connections in building tech businesses, and we’re thrilled to talk to Jason Mashinchi, Managing Director at Cambridge Kinetics.

Jason talks to us about the rationale for creating Kinabase – and AI alternative to traditional databases how they are using the power of AI to eliminate the cumbersome and costly development previously required with incumbent alternatives.

Jason also shares some of the lessons learnt along the way, including:

·       Selling expertise vs going down the funding route

·       Leveraging grant funding

·       Disrupting a market that hasn’t changed for decades

·       Starting a company straight from university and the lessons along the way

·       The importance of being well networked, and

·       Mentoring and paying it forward.

See it to believe it, and watch a tailored system being built before your eyes! And if you’re in the Creative Industries, there may even be funding available for Jason to help you!

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