They promise to help you find 'the one' but dating apps face a strange economic incentive: every successful match means losing two customers. This week, Carmel Crimmins digs into the multibillion‑dollar business of online love - how apps keep you swiping, why Gen Z is pulling back, and whether AI could rewrite the entire model.

Sign up for the ⁠Reuters Econ World ⁠⁠⁠newsletter⁠⁠⁠

Check out Reuters’ Big View podcast

Produced by Eliza Davis Beard and Ethan Plotkin

Sound engineering and music by Josh Sommer

Visit the Thomson Reuters Privacy Statement for information on our privacy and data protection practices.

You may also visit megaphone.fm/adchoices to opt out of targeted advertising.

Our Standards: **The Thomson Reuters Trust Principles.**

Further listening

Is Big Tech too big to slow down?

AI

Baby Slump

Learn more about your ad choices. Visit megaphone.fm/adchoices