COVID-19 postponed many weddings around the world, but that didn’t stop couples from planning. Lizzy Ellingson and her team at David’s Bridal knew this — and that’s why they focused first and foremost on continuing to empower their customers every step of the process. 

During this week’s episode, hear the Chief Digital Experience Officer’s thoughts on how social media and other digital platforms influence brides, grooms and everyone in between, and how David’s Bridal:  

• Reimagined the customer journey through the lens of digital engagement;  
• Used augmented reality (AR), appointments and other tactics to close the digital-physical gap; and  
• Embraced agile product development to inspire ongoing risk taking and improvement.  

RELATED LINKS 

• Learn more about how David’s Bridal uses AR  
• Access Lizzy’s session at retailX  
• Register for the Retail Innovation Conference online experience to learn how other brands are transforming the customer experience