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This week Ade and Tim unpack one of the biggest — and most surprising — trends from last week’s Outdoor Trade Show in Liverpool: the explosion of day coolers.
While the industry has spent years obsessing over multi‑day, expedition‑grade cool boxes that promise to keep ice frozen for 3, 4, even 5 days, this year the pendulum swung the other way. Everywhere the lads turned, brands were showing off coolers designed for real life: the beach afternoon, the park picnic, the long drive, the spontaneous day out.
Soft coolers, hard coolers, self‑inflating coolers (yes, really), premium ones, budget ones — every price point, every style, every brand seemed to be in on the shift. And honestly? The show was buzzing about it. So were Ade and Tim.
It’s not glamorous gear. It’s not headline‑grabbing. But it’s the stuff people actually use, and this year it finally got its moment.
DISCLAIMER: Casual Camping Podcast accepts no liability and does not officially recommend any products or endorse any techniques discussed in an individual podcast episode or shown on Casual Camping Podcast social media accounts. Individuals should make their own informed decision and risk assessment of any products or advice prior to any purchase or use
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Threads: https://www.threads.net/@casualcampingpodcast?invite=0
By Casual Camping Podcast4.6
1919 ratings
Send us your Mediocre 5 Star Review
This week Ade and Tim unpack one of the biggest — and most surprising — trends from last week’s Outdoor Trade Show in Liverpool: the explosion of day coolers.
While the industry has spent years obsessing over multi‑day, expedition‑grade cool boxes that promise to keep ice frozen for 3, 4, even 5 days, this year the pendulum swung the other way. Everywhere the lads turned, brands were showing off coolers designed for real life: the beach afternoon, the park picnic, the long drive, the spontaneous day out.
Soft coolers, hard coolers, self‑inflating coolers (yes, really), premium ones, budget ones — every price point, every style, every brand seemed to be in on the shift. And honestly? The show was buzzing about it. So were Ade and Tim.
It’s not glamorous gear. It’s not headline‑grabbing. But it’s the stuff people actually use, and this year it finally got its moment.
DISCLAIMER: Casual Camping Podcast accepts no liability and does not officially recommend any products or endorse any techniques discussed in an individual podcast episode or shown on Casual Camping Podcast social media accounts. Individuals should make their own informed decision and risk assessment of any products or advice prior to any purchase or use
Support the show
Check Out Our Socials:
Facebook: https://www.facebook.com/groups/1333082837320305/?_rdr
Instagram: https://www.instagram.com/casualcampingpodcast/
YouTube: https://www.youtube.com/playlist?list=PLO9F70wD5P16dbKV20rTtwegIcBDtKY8Q
Threads: https://www.threads.net/@casualcampingpodcast?invite=0

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