Sounds spark some of our most powerful memories: that one jingle you heard one time in middle school and never forgot, for instance. From the iconic jingles of the 90s to sounds created by brands like #client American Express, VP of Digital Strategy & Creative Insights Victoria Gates-Fleming explains how a smart, catchy sonic cue helps brands earn a distinctive and long-lived place in culture. 

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ICYMI, the podcasting business is booming. Nearly every major media and entertainment company is putting loads of cash (and talent) into launching new podcasts discussing a vast array of topics. Associate Digital Strategist Eli Williams walks us through those who helped pave the way in audio and what this growing network means for the brand landscape.

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Finding love looked a little different the past year. Enter: the Lonely Hearts Club(house). Digital Strategist Jenny Chang walks us through how “Shoot Your Shot” rooms on Clubhouse provide an audio-only middle ground between awkward first dates and dating apps.

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The new normal -- staring into a screen of blue-lit faces on Zoom -- is getting old. Director of Digital Strategy Justin Adelman shares why voice texts have become a welcome reminder that people are far more dynamic (and funny!) than most virtual communication allows them to be.

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