In this episode, John Kermath shares his extensive experience supporting startups, from superconductors to green city initiatives. The discussion covers navigating market needs, the importance of talking to customers, ecosystem development, and the value of fearless entrepreneurship.

Chapters

00:00 Introduction to Entrepreneurship and Innovation

02:45 Challenges in Commercialising Technology

06:42 Understanding Market Needs and Customer Engagement

12:26 Identifying Market Opportunities and Co-Creation

16:43 The Role of London Green City

21:02 Navigating Pivots and Strategic Decisions

23:34 Defining Success in the Startup Ecosystem

25:03 Comparing Risk Appetite: UK vs. US

26:52 Key Components of the Entrepreneurial Ecosystem

30:01 Identifying Market Needs and Entrepreneurial Opportunities

32:21 Challenges in Commercialising Technologies

37:45 Building Ecosystems: Green Town Labs and Beyond

41:43 Comparing Entrepreneurial Ecosystems: Boston vs. London

43:18 Cultural Shifts: Embracing Risk and Failure

48:22 Advice for Aspiring Entrepreneurs

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In this insightful episode, Saeema, Melisa and John Clarkson, CBE  Professor of Engineering Design, University of Cambridge discuss the integration of systems thinking and engineering design in healthcare. He shares practical approaches to understanding complex healthcare systems, engaging stakeholders, and designing patient-centred solutions.

Captions are AI Generated

Chapters

00:00 Introduction to Design and Systems Thinking

02:55 The Role of Systems Thinking in Healthcare

05:47 Engineering Better Care: A Systems Approach

08:54 Raising Awareness and Building Systems Leadership

11:35 The Improvement Canvas: Defining Problems

14:32 Engaging Stakeholders in Healthcare Design

17:50 Delight and Disgust in Palliative Care

20:36 Understanding Patient Journeys and Healthcare Pathways

23:45 The Importance of Experience in Healthcare

29:00 The Poetic Side of Design

29:58 Co-Designing with Users

34:10 Understanding the Problem

38:06 Iterative Design Process

42:31 The Role of Stories in Healthcare

50:49 Rethinking Healthcare Systems

Resources: 

https://www.linkedin.com/in/p-john-clarkson-42652a1/

https://www-edc.eng.cam.ac.uk/people/p-john-clarkson-cbe-freng

This episode explores inclusive design in transportation and urban streets, featuring experts Pat Langdon and Michael Thomas. Topics include designing for diverse needs, innovative solutions for accessible travel, and the importance of lived experience in creating inclusive environments.

Chapters

02:47 Understanding Inclusive Design: Definitions and Evolution

05:59 Challenges in Aviation: Inclusion Issues in Air Travel

08:58 Designing for Accessibility: Innovations in Aircraft Design

11:55 Lived Experiences: Insights from Users with Disabilities

15:03 Prototyping Solutions: Testing and Feedback

17:53 Regulatory Challenges and Future Directions

20:48 The Role of Technology in Inclusive Design

23:50 Conclusion and Future of Inclusive Design

29:25 Exploring the Experiences of Disabled Users

31:49 Addressing Gaps in Data and Research

32:37 The Importance of Inclusive Design in Engineering

36:46 Transportation Accessibility and Its Broader Implications

37:48 Designing Inclusive Urban Spaces

45:18 Capturing Lived Experiences for Better Design

49:42 The Role of Attitudes in Accessibility

52:35 Understanding Optimal Curb Heights

54:59 The Importance of Detection Methods

57:12 Challenges in Urban Design for Accessibility

59:23 Conflicting Requirements of Different Users

01:02:16 Inclusive Design: A Broader Perspective

01:03:08 The Role of Empathy in Design

01:03:39 Future Research Directions in Urban Design

01:05:05 The Impact of Design on User Experience

This episode explores the innovative journey of Irene McAleese and Philip McAleese, co-founders of See.Sense, a company transforming cycling safety and urban mobility through smart sensor technology and data insights. Discover how their product evolved from a simple bike light to a data-driven system that enhances city planning, safety, and behavioral change.

Chapters

01:47 The Birth of See.Sense and Its Products

04:52 Entrepreneurship Journey and Initial Challenges

07:55 Design-Centric Approach and User Feedback

11:04 Evolution of the Product and Data Utilization

23:54 Enhancing Cyclist Safety Through Data

28:40 Navigating Data Challenges with Cities

34:27 Behavior Change and Cycling Initiatives

49:42 The Evolution of See.Sense and Co-Creation

Resources

See.Sense Official Website - https://seesense.cc

LinkedIn - https://www.linkedin.com/in/irenemcaleese/

LinkedIn - https://www.linkedin.com/in/philipmcaleese/

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In today’s rapidly evolving technological landscape, the role of anthropology in design is more vital than ever. As AI and data-driven methodologies expand, understanding the human behind the data remains a cornerstone for impactful innovation. This post unpacks the insights from a compelling discussion involving social anthropologist and design researcher, Dr. Caitlin Robinson, who shares how blending anthropology and design can create richer, more ethical, and human-centered outcomes.

Whether you’re a designer, researcher, or curious professional, this exploration clarifies how ethnographic methods, synthetic personas, and AI partnership can transform how we understand and serve people in digital and physical spaces. Let’s dive into the key ideas that bridge social insights, innovative design, and responsible technology.

Chapters

02:29 The Role of Anthropology in Design

05:39 Ethnography and Its Application in Design

08:27 The Transition from Anthropology to Design

11:22 Integrating Technology with Ethnographic Methods

14:20 Balancing Data and Empathy in Design

17:18 The Future of Design Thinking with AI

21:34 The Role of Human Insight in AI Innovation

24:13 Understanding Synthetic Personas

27:25 The Intersection of Design and Behavioral Science

29:53 The Value of Design in Complex Systems

37:01 Engaging Clients in the Design Process

Resources

Caitlin Robinson's LinkedIn - https://www.linkedin.com/in/cpdrobinson/

Daniel Kahneman's Thinking, Fast and Slow Book

In this episode, Jude Pullen, an award-winning creative technologist, explores the intersection of AI, ethics, sustainable design, and innovative problem-solving. Discover how design mindset shapes AI applications, the importance of local data processing, and the potential for inclusive design to create societal impact.

Chapters

03:20 Exploring the Intersection of Design, creativity and AI

08:41 The Role of AI in Sustainable Packaging Solutions

14:52 Data Challenges in AI Implementation

19:46 Balancing Profit, Planet, and People in AI Usage

26:23 Public Perception and Responsibility in AI Adoption

29:32 Navigating AI's Role in Society

34:01 Understanding Provenance in AI and Nature

39:54 The Intersection of Nature and Technology

46:07 Data, Knowledge, and Geopolitics

49:50 Designing for Individuals: The Case of Josh

01:00:42 The Business Case for Inclusive Design

Resources

• Big Life Fix (BBC) - https://www.judepullen.com/big-life-fix

• Jude Pullen - https://www.linkedin.com/in/judepullen/

• River Clay Project - https://www.youtube.com/watch?v=LKn0FKbi_Ig

• Yuval Noah Harari - Sapiens (book) - https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316117

In this episode, we explore the concept of regenerative imagination in design with Professor Delfina Van Ditmar, discussing the ecological challenges we face and the paradigm shifts needed in design practices. Delfina shares practical examples of regenerative practices, emphasising the importance of moving beyond sustainability to actively restore health to our ecosystems. The conversation also delves into the role of imagination in design, the barriers to innovation, and the need for new business models that support regenerative practices.
Links to companies mentioned in the episode 

• CoFarm app 

• Ponda 

• Shellworks 

Chapters

02:59 Ecological Challenges and the Need for Paradigm Shifts

06:39 Understanding the Anthropocene and Systemic Change

09:41 Practical Examples of Regenerative Agriculture

16:57 The Broader Impact of Regenerative Design

21:56 The Role of Regenerative Imagination in Design

26:03 Barriers to Regenerative Innovation

30:31 Navigating Economic Sustainability in Regenerative Startups

38:18 The Future of Design and Business Models
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In this episode, Saeema and Melisa engage with Dr. Sam Bailey, an innovator in the field of design and technology. They explore the intersection of invention and entrepreneurship, focusing on Sam's products like Pippa, a fire prevention device, and Yo-go, an electric vehicle aimed at reducing carbon emissions. The conversation delves into the challenges of creating markets for innovative products, the importance of data-driven design, and the necessity of understanding user needs. Sam shares insights from his experiences, including pitching at Dragon's Den, the significance of marketing and the lessons learned from real-world testing and investment strategies.

Chapters

02:16 Sam Bailey's Background and Innovations

03:04 The Development of Pippa: A Fire Prevention Device

09:39 Creating a Market for New Technologies

17:03 Introducing Yo-go: A Sustainable Urban Vehicle

20:24 Product Development and User Testing

26:37 Public Reception and User Experience

30:24 Challenges and Vandalism

31:24 Societal Acceptance and Market Creation

37:04 Insights from Dragon's Den

43:07 Marketing and Product Development Strategies

In this conversation, Melisa, Saeema, and Clive explore the evolving landscape of design, focusing on the concept of 'redesigning thinking' as a new methodology that extends beyond traditional design thinking. They discuss the importance of service design, the impact of digital technologies and AI on design practices, and the significance of empathy in creating meaningful design solutions. Clive shares insights from his Project Love initiative, emphasizing the role of design in fostering love and empathy in society. The conversation concludes with key takeaways on the value of design and the need for designers to assert their role in shaping the future.

Summary

Saeema & Melisa explore designing for the planet with guest Rachel Bronstein, Design Council. She describes the Skills for Planet Movement and the Design Council's ambition to upskill a million designers.

They explore the importance of embedding green design skills in education, the co-creation process of the Skills for Planet Blueprint, and the challenges faced in industry adoption. The conversation also touches on the needs beyond skills to make change. How can we ensure the needs of industry are met? The need for policy support and the importance of building a movement to empower designers to create positive change for the planet.

Keywords: design, sustainability, green skills, education, design council, skills for planet, environmental impact, design innovation, systems thinking, design for planet

Takeaways

• Design has evolved from industrial focus to addressing environmental challenges.
• The Skills for Planet Movement aims to upskill 1 million designers by 2030.
• There is a significant skills gap in green design skills among designers.
• Co-creation with industry leaders is essential for developing relevant skills.
• Embedding green skills in education is crucial for future designers.
• Policy changes are needed to support sustainability in design education.
• Industry adoption of green skills faces challenges due to competing priorities.
• A narrative connecting sustainability and profit is necessary for industry buy-in.
• Tools and processes must accompany skills development for effective implementation.
• Designers have the power to influence positive environmental outcomes.

Chapters

00:00 The Evolution of Design and Its Responsibilities

09:00 Green Skills for Designers: The Skills for Planet Movement

17:28 Embedding Green Skills in Education and Industry

26:26 Bridging the Gap: Profit and Sustainability in Design

28:30 The Role of Design in the Green Transition

29:54 Policy and Advocacy in Design

30:50 Exploring Vocational Levels and Design Education

32:32 Building the Skills for Planet Movement

33:35 Upskilling Designers for a Sustainable Future

39:46 Understanding Regenerative Design

44:13 The Need for Tools in Sustainable Design

46:29 AI and Its Relationship with Design for Planet