DDB PH Talks

If you are content with staying in our lane, never hiring before revenue, perpetually being concerned about sourcing, and retaining staff and believing in unexpected works, though acting as expected – do not read this TBS ThinkPiece.

Today is your lucky day to learn more about choice overload, inertia and of course, the nudge.

Craig cannot resist a bookshop.

Today Craig talks about the getting of wisdom.

Craig advocates you will encounter a Rob Parson at some point in your career. The question posed today is to promote or not, a person with remarkable abilities to deliver noteworthy revenues, who has scant regard for culture.

What would you do?

Today Craig talks of engagement and rebel talent.

He wishes we’d ask ‘could’ rather than ‘should’ more often, when exploring or prosecuting a client’s business challenges.

If we did, we’d generate better creative solutions.

The other day Craig stumbled upon a business proposal surrounding organizational behaviour change he wrote a few years back for Tribal and a prospective client.

The paper talked of peak performance, something Tribal is unquestionably accustomed to.

Craig shares a few convictions we know to be true and a couple of rhetorical questions to ponder.

I thought it may be valuable for you to ponder this presentation summary entitled customer journeys in an omnichannel world.

Today Craig puts a view on how we can put our long history to work for a brighter future.

Diversity is a fact, inclusion is a behaviour, belonging is the emotional outcome people want as we evolve out of the pandemic, building refreshed workforces.

Today, Craig offers a supporting view.