Today, Craig and the supporting article asks us to consider the question, what is the value of time in advertising?

Timing is always important when talking of stand-up comedy or straight up business.

Deep focus equally applies to film making or business. The definition being, a technique of photography which permits all distance planes to remain clearly in focus, from close-up range to infinity.

Today, Craig invites us to consider leveraging data to aid decision making while driving innovation and business results.

As your teams prepare their 2023 operating plans surrounding responses to VOICE, for inspiration, here’s some thoughts and five questions that will help you drive growth.

Many of you know Craig’s view of culture – being a combination of behaviors – how we behave, beliefs – what’s important to the business and its people and decisions – how we make choices surrounding the business.

Today Jim Heskett (Professor Emeritus HBS) and Craig offer their pure and applied views on culture and engagement.

Craig knows there’s an entrepreneurial streak in many of you, a hankering to start up your new dream business.

Here’s a tried and tested template to formulate your thoughts, with the view to pitching your idea to potential investors or to help frame your set up.

Craig has even offered to advise any of you on your start up idea.

Today Craig encourages us to re-define value.

He puts to us five change quests which deal with global presence, customer focus, innovation, nimbleness and sustainability.

Speaking of quests, he leaves us with a few questions to contemplate.

With the view to being prepared, Craig thought you may like to contemplate your responses to the questions posed in the paper attached.

When Craig wrote today’s TBS ThinkPiece (on 22 February 2022), it was a cold day (12 degrees in Hong Kong) of numbers and palindromes (words and sentences that maintain the same meaning, whether you read them forward or reverse. Other examples, of course, Anna).

It was also a milestone day as he’d just hit the big 30. That is, a few weeks earlier, Craig taught the famous Shouldice Hospital case and the companion models – The Service Profit Chain (SPC) and The Strategic Service Vision (SSV) for the thirtieth time to sharp under-graduates.

Learning all the time, here’s what Craig’s students said about their study of Shouldice Hospital.

Attached is a thought-provoking piece on client – agency relationships.

I invite you to devote the next 13 minutes to reading it.

You’ll be more the wiser.

Status quo bias is evident when people prefer things to stay the same by doing nothing or tinkering around the edges to convince themselves of forward motion or by sticking with decisions made previously, often years, even decades before.

Today Craig talks change, making the case there’s no time like the present.