Today Craig channels memories of C5.

Today, Craig makes the case for stay interviews.

A long time ago Craig studied pure and applied mathematics.

Applied mathematics is used in practical applications in day-to-day life while pure mathematics is the study of principles.

Today’s TBS ThinkPiece contains pure and applied advice.

Craig has always been a fan of Forrester reports.

Their counsel to us – 2022 is a year to be bold. The old ways of working no longer work. The future is up for grabs. Leading firms will use the crucibles of 2020 and 2021 to forge a path to an agile, creative, and resilient tomorrow.

Onwards …

It was Friday 2 June 2017 - Reg, the Tribal business management team and I were hunkered around the table in Doyle - the room I used to call the freezer - as it was always so cold.

Anyway, our discussion turned to this chilly question - how do I respectfully say no to a client?

Today, Craig gives us a clue.

Today’s TBS ThinkPiece makes the case for the enduring power of television.

It was late 2010 – Craig found himself wandering around the bookshop adjacent to the Cathay Pacific lounge at Singapore airport. He was looking for an actual book to read on the flight home to Hong Kong, which is when he first discovered Blue Ocean Strategy.

Today, Craig encourages us all to think before doing.

Did you hear the one about the Madman and the comedian?

Today Craig offers some strategies from master comedians to help us thrive in these straightened times.

A fresh take on business creativity.

Today, Craig offers a reflective response to this age-old question.

How will marketing dollars drive business performance?

This TBS ThinkPiece puts five trends that will disrupt global marketing practices in 2022.