DEALER TALK

Season 2 is FLYING BY! I can't believe that we are getting close to the end of another season already but we still have some great conversations left and I am very excited to share them with all the listeners. 

During this week's episode we had to have this guest back because he was the perfect person to have this conversation with. Sean Kelley A.K.A the Car Biz Coach, breaks it down for this deal and gives us a lot of valuable insights into who is really accountable and how that needs to be structured in order to have the best results. We also talk about the vendor accountability and we even get into coaching and some best practices that you won't want to miss out on! 

I had the pleasure of spending a day with the Car Biz Coach recently and I learned a lot in particular the difference between training and coaching and how one is designed to help you practice your skill set and the other is designed to help you grow!  Sean is a true professional and is on a mission to bring coaching to Car Biz. 

Here is how you can reach Sean:

LinkedIn:  linkedin.com/in/sean-kelley-thecarbizcoach 

Email:  [email protected] 

Mobile:  314.323.8234

Office:  1.888.921.0221  

Twitter: Thecarbizcoach

Also, don’t forget to check us out at our website and on the following  platforms: 

Website: www.dealertalk.biz  

Facebook: https://www.facebook.com/Dealertalk/ 

Instagram : @dealertalk

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

twitter: @talkdealer 

Thank you for tuning in and as usual we will TALK later!

Join Erik and myself as we sit down with one of the Founders of the Rockstar Events formally known as the Rockstar Auto Conference. Mat Koenig , author, key note speaker, and founder sits down with us to talk about the history of their unique event and the evolution of it.  

Mat is a veteran of the industry with over 20 years in the BIZ and  a very impressive background and trajectory working with some of the bigger names in the industry including Edmunds and Cars.com and having retail hands on experience from sales to management as well as training and development within the Dealer. 

I personally had a great experience at the event because I liked what it was all about and that was bringing VALUE to the industry. The format of the show was one that was easy and digestible which often times is not the case when there are multiple speakers on multiple stages. The set up at Rockstar Event allows the opportunity to consume the information from all the speakers and its done in a way that is high impact and EXTREMELY engaging! 

Make sure to check this episode out for some insights on the event and also on the industry, lost of value on this episode so make sure to take some notes and share this episode with a friend that can benefit from the information! 

Here is some additional information on the event and also how you can connect with Mat 

Here is how you can get in touch with Mat 

LinkedIn:  linkedin.com/in/matkoenig 

Websites:    rockstarautoconference.com

Mobile:    269.358.8844 

Email:    [email protected] 

Make sure to tune in to the PODCAST as well you can check it out here https://www.rockstarautoconference.com/podcast/ 

Also, don’t forget to check us out at our website and on the following  platforms: 

Website: www.dealertalk.biz  

Facebook: https://www.facebook.com/Dealertalk/ 

Instagram : @dealertalk

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

twitter: @talkdealer 

Thank you for tuning in and as usual we will TALK later!

During this episode Erik and myself have a conversation with Owen Moon founder of Dealer Accelerator and Fixed Ops Digital where we try to uncover some of the best strategies for 2019.  

The conversation took a turn to the Fixed Ops side of the house and I think for good reason. Service is quickly becoming a differentiator when it comes to generating not just revenue but also sales as well as creating a long term success strategy for your Dealership and so naturally we spent a lot of time talking about some of the ways that you can leverage that in the new year.  

This is  a great conversation that covers some of the issues that exist today when it comes to marketing strategies and creating a balance between the front of the house and the service side.  Our guest, Mr. Owen Moon brings tons of insights on this topic as well as some of the strategies that he sees are working to get the most conversion from potential buyers and owners by delivering a better online experience! 

This was a great conversation and very EXCITED to share this episode. 

Here is how you can get in touch with Owen 

LinkedIn:  linkedin.com/in/owen-moon 

Websites:   FixedOpsDigital.com  

Mobile:  605.376.0195 

Email:   [email protected].  

Also, don’t forget to check us out at our website and on the following  platforms: 

Website: www.dealertalk.biz  

Facebook: https://www.facebook.com/Dealertalk/ 

Instagram : @dealertalk

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

twitter: @talkdealer 

Thank you for tuning in and as usual we will TALK later!

Join Erik and myself during this week’s episode where we go deep into the sales process and how it has or has not evolved. Our guest, Jay Jensen is a 30+ year veteran of the industry and he breaks it down! How has technology changed the way consumers purchase vehicles and are the sales strategies from the past still relevant today? 

When we look at the current landscape there have been a lot of changes to the industry from technology, to data, and other factors that have created a necessity for improvements in the sales process mainly because of the need of a transparent sales experience. Potential buyers in today’s environment are far more educated then ever before and when we take into consideration that most buyers are visiting 1.5 dealerships before making a purchase every single opportunity is critically important. 

What is sales in its most basic form and in particular how can we adjust to the current times within the industry to enhance the experience for the potential buyers and remove the obstacles they have in order to convert them into an owner of your brand at your store!  

Very excited to share Jay’s perspectives on this topic and to have the opportunity to have this conversation on the show…

Here is how you can get in touch with Jay: 

LinkedIn: linkedin.com/in/jay-jensen-45b88686  

Email: [email protected] 

Phone:  605-351-8173 

Also, don’t forget to check us out at our website and on the following  platforms: 

Website: www.dealertalk.biz  

Facebook: https://www.facebook.com/Dealertalk/ 

Instagram : @dealertalk

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

twitter: @talkdealer 

Thank you for tuning in and as usual we will TALK later!

Join Erik and myself as we review a new piece of technology and this one is all about video. The thing I personally like about video is that it is by far the quickest way for humans to build rapport and connect with one another. I truly believe that video will continue to grow in the years to come as one of if not THE preferred method of contact. 

Anna Young joins us in this conversation to unveil this platform but we are mainly talking about the WHY, why is this platform one that could help Dealers bridge the gap between the purchase and the potential buyer. We also talk about the benefits and here is where our guest extensive experience in the automotive industry shines and provides tremendous insights into some of the issues that we see today and how these issues can be “deal killers” before the potential buyer ever steps foot into your Dealership. 

How is your current digital experience? Are you 100% confident that the potential buyer, who by the way only visits 1.5 stores before buying, is getting the experience they truly want prior to their visit? If not, then you need to checkout this episode and buckle up because we are going on a ride uncovering some of the main issues that customers are facing today and more importantly how you can prevent these from happening at your store….HERE WE GO! 

Here is how you can get in touch with Anna: 

LinkedIn: linkedin.com/in/anna-young-8b818234

Email:  [email protected] 

Website: oktium.com   

Automotive landing page:  cars.oktium.com 

Also, don’t forget to check us out at our website and on the following  platforms: 

Website: www.dealertalk.biz  

Facebook: https://www.facebook.com/Dealertalk/ 

Instagram : @dealertalk

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

twitter: @talkdealer 

Thank you for tuning in and as usual we will TALK later!

Join Erik and myself on this process oriented conversation. Our guest, Robert Sebestyen truly delivers a ton of valuable insights on this topic and brings a fresh perspective to some of the ways that processes can bring both the sales and service side of the house together to deliver a better experience to the buyers and owners! 

One of my favorite quotes by W. Edward Deming, says that if you cannot describe what you’re doing as a process you don’t know what you’re doing and I really believe in that. When you consider what goes on in the dealership from selling to servicing a vehicle after the fact, having a set road map on how to get from point A to point B is crucial to offering consistency and building a true differentiator in your market. 

During this session we uncover the value of having a process even if it’s not a good one versus not having one at all or as we debate thinking that you don’t have one, because whether you think you do or don’t a choice is always being made. 

Make sure to tune in and uncover some of the nuggets on this deal… 

Here is how you can get in touch with Robert: 

LinkedIn: linkedin.com/in/robert-sebestyen-81a539119  

Email: [email protected] 

Twitter: juliussewclean 

Phone (843)345-6172

Website: gravitationalbusiness.com   

Also, don’t forget to check us out at our website and on the following  platforms: 

Website: www.dealertalk.biz  

Facebook: https://www.facebook.com/Dealertalk/ 

Instagram : @dealertalk

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

twitter: @talkdealer 

Thank you for tuning in and as usual we will TALK later!

Join me on this episode ALL ABOUT Fixed Operations. My guest Mr. Tim Stockwell is a veteran of the industry with a long career working for brands like Toyota and Group 1. During this episode we tackle some of the industries bigger issues and try to offer some insights that you can benefit from. 

Fixed Operations is my personal favorite topic as I started my professional career in this vertical and I also believe that it is the most effective long term success strategy for any dealership yet it’s very misunderstood as a whole. 

During this episode we talk about the differences between small and large service departments. We tackle the issue of tech shortage and some of the ways you can overcome this crisis as well as create a long term strategy that you can use to keep an ongoing funnel. We talk about the discord that exist between the sales side of the house and how we can create a bridge to bring both departments together. We even get into a conversation on the future where driver-less cars and kiosk might be a real consideration of what the service landscape will look like! 

Make sure to tune in, grab a pen and paper and take some notes on this one! 

Here is how you can get in touch with Tim: 

LinkedIn: linkedin.com/in/tim-stockwell-08ab9a47 

Email: [email protected] 

Phone 916.340.4920

Also, don’t forget to check us out at our website and on the following  platforms: 

Website: www.dealertalk.biz  

Facebook: https://www.facebook.com/Dealertalk/ 

Instagram : @dealertalk

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

twitter: @talkdealer 

Thank you for tuning in and as usual we will TALK later!

Join Erik and Myself on this conversation around data at the Dealership level. Tim Rowe joins us with some amazing insights on this powerful topic. In this episode we are covering best practices to some of the pitfalls that Dealers tend to fall into in the landscape of today were there is so much information that it is unclear what we should be paying attention to and what is fluff!  

During this session we cover some of the bigger data topics including SEO & SEM, we talked about conversion and attribution, we talk about websites, Direct Mail, third party sites and we even get into the Social Media side and some of trends we are noticing in those platforms!  

This is an awesome episode filled with tons of takeaways that you can utilize in your day to day and if you are trying to make sense of the data cluster at your store.  

Here is how you can reach Tim: LinkedIn: linkedin.com/in/troweactual  

Phone: (908) 246-3201  

Email: [email protected]  

Instagram: @troweactual  

Also, don’t forget to check us out at our website and on the following  platforms: 

Website: www.dealertalk.biz  

Facebook: https://www.facebook.com/Dealertalk/ 

Instagram : @dealertalk

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

twitter: @talkdealer 

Thank you for tuning in and as usual we will TALK later!

Join Erik and myself for this episode with the one and only, Mr. Rock Star himself, Sean Welsh were we talk about the Trade-In process in the digital landscape we have today. How much has the trade-in process changed? Are the digital tools available today helping dealers close the gap and build trust with consumers or are they enhancing the issues that exist with this process? Also we talk about the value and how the leads are moved through the funnel. 

This is a great conversation with some thought provoking insights from our guest who NEVER disappoints and always brings relevant takeaways. 

The trade-in is one of those areas that I personally find is at an interesting place in today’s market were the old processes are no longer applicable because of the fact that we are in an efficient marketplace but the technologies available to help with transparency are not fully up to par with purchasing behaviors and so I am glad to have this opportunity to TALK about it and attempt to add some value to you the listeners. 

If you already have not had a chance to meet Sean and consume his content you need to get on that ASAP as you will definitely be in for a treat! 

Here is how you can connect with Sean: 

LinkedIn:  linkedin.com/in/seanwelshcbdb  

Website:  carbizdonebetter.com   

Mobile:  262-278-0157 

Email:  [email protected] 

Twitter: cbizdonebetter

Checkout Sean’s Podcast, "5 Minutes With Sean":   https://www.youtube.com/playlist?list=PLYe6i7BhaLs7oGwoyHKiFCQTWBVmv2ABz 

Also, don’t forget to check us out at our website and on the following  platforms: 

Website: www.dealertalk.biz  

Facebook: https://www.facebook.com/Dealertalk/ 

Instagram : @dealertalk

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

twitter: @talkdealer 

Thank you for tuning in and as usual we will TALK later!

Join Erik and myself on a conversation regarding "Smart Bots" and the potential impact to the Auto industry. During this session we have an in-depth conversation with Stacy James Fry one of the innovators of streaming technology which is responsible for the rise of Netflix! We dive deep on this technology, what it is, what the potential downsides are, and most importantly how it can help YOU sell more vehicles and connect with more buyers. 

Technology is evolving quickly in all industries and the businesses who adopt early will have an advantage not just in testing potential avenues to generate more business but capitalizing on the lag between adoption and utilization from their competitors. 

Make sure to tune in on this episode to learn more about what "Smart Bots" are and the impact they can have for the industry! 

Here is how you can connect with Stacy: 

LinkedIn: linkedin.com/in/stacyjamesfry 

Email: [email protected] 

Phone: 403-968-8549 

Also, don’t forget to check us out at our website and on the following  platforms: 

Website: www.dealertalk.biz  

Facebook: https://www.facebook.com/Dealertalk/ 

Instagram : @dealertalk

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

twitter: @talkdealer 

Thank you for tuning in and as usual we will TALK later!