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Dealmaking atmospheres
Christian Muche built Dmexco into Europe's biggest digital marketing event, walked away, and then launched Possible in Miami Beach — after Martin Sorrell told him the world didn't need another marketing event. We talk about what it took to launch a new tentpole event during a pandemic, why he chose Miami , how the hosted buyer model brings marketers into the room, and why quality has replaced quantity as the currency of events.
The Rebooting is a media partner of Possible this year. Hope to see you in Miami Beach from April 27-29.
Chapters:
00:00 TRB at Possible - Miami Beach
00:55 Welcome
02:04 Launching DMEXCO
04:43 Trade Show Culture Shift
06:20 Going Global With DMEXCO
09:07 DMEXCO Booth Spectacle
10:45 Leaving DMEXCO
12:02 Why Possible Exists
12:40 Quality Over Quantity
15:42 Miami Beach Space
19:03 Inside Possible Experience
20:35 Hosted Buyer Model
22:25 Hosted Meetings Perks
23:32 Marketers as Gold Dust
24:56 CMO Lab Safe Space
26:37 Miami Venue Buyout
29:47 Quality Over Scale
32:34 Publishers Doing Events
38:39 Curated Hosting Philosophy
40:13 Festival Energy and Purpose
41:42 Proving Sponsor ROI
45:32 Too Many Copycats
View all episodes
By Brian Morrissey
4.9
6060 ratings
Christian Muche built Dmexco into Europe's biggest digital marketing event, walked away, and then launched Possible in Miami Beach — after Martin Sorrell told him the world didn't need another marketing event. We talk about what it took to launch a new tentpole event during a pandemic, why he chose Miami , how the hosted buyer model brings marketers into the room, and why quality has replaced quantity as the currency of events.
The Rebooting is a media partner of Possible this year. Hope to see you in Miami Beach from April 27-29.
Chapters:
00:00 TRB at Possible - Miami Beach
00:55 Welcome
02:04 Launching DMEXCO
04:43 Trade Show Culture Shift
06:20 Going Global With DMEXCO
09:07 DMEXCO Booth Spectacle
10:45 Leaving DMEXCO
12:02 Why Possible Exists
12:40 Quality Over Quantity
15:42 Miami Beach Space
19:03 Inside Possible Experience
20:35 Hosted Buyer Model
22:25 Hosted Meetings Perks
23:32 Marketers as Gold Dust
24:56 CMO Lab Safe Space
26:37 Miami Venue Buyout
29:47 Quality Over Scale
32:34 Publishers Doing Events
38:39 Curated Hosting Philosophy
40:13 Festival Energy and Purpose
41:42 Proving Sponsor ROI
45:32 Too Many Copycats
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