Dr. Sandra Carter is a trailblazer in the health & wellness industry with over 35 years of experience in community health, corporate wellness, research, & hospital administration.

Om Mushrooms offers a range of certified organic, science-backed mushroom products—from supplements and powders to beverages and gummies. Grown in an eco-friendly indoor farm in Carlsbad, California, Om ensures maximum potency and purity while staying free from toxins, pesticides, and heavy metals.

As the Co-Founder of Om Mushrooms, she brings extensive expertise in preventative medicine, integrative health, & nutrition to develop innovative, whole-food mushroom formulations that promote optimal wellness.

IG ommushrooms | ommushrooms.com

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citrusdiaries.com | [email protected]

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Halfday was founded after Kayvon Jahanbakhsh was diagnosed with ulcerative colitis when he was a freshman in college. Losing over 80 pounds, he was forced to dramatically change his diet to focus on his gut health.

Kayvon enlisted the help of classmate & best-friend Mike Lombardo to develop a gut-healthy iced tea that reminded them of the classics they grew up with. Each can of Halfday has 6g of prebiotic fiber, with only 3-5g of sugar.

IG drinkhalfday | drinkhalfday.com

Plus Hear from Josh at the beginning of today’s episode as we chat through how he developed Hereafter + his philosophy on beer at Threes!

IG threesbrewing | threesbrewing.com

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Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Kate Greer is the co-founder of Cheerie Lane, an innovative popcorn brand that developed the first all-in-one ‘popcorn pod’. Growing up in the Midwest close to her family’s farm, a warm bowl of popcorn was always part of Kate’s family gatherings. Her expertise as a creative and an entrepreneur shows up in the innovative and artistic spirit of the brand.

Cheerie Lane is reimagining the way people enjoy popcorn with gourmet all-in-one ‘popcorn pods’. Thoughtfully crafted using heirloom kernels from a fifth-generation family farm in Iowa and cacao butter, each pod melts into a warm, evenly seasoned bowl of popcorn.

IG cheerielane | cheerielanepopcorn.com

The Goods Report Vol 5

Jordan & I are back this week chatting about the most exciting happenings in the food & beverage world! Here’s a sneak peak of our convo:

• Design: Beak Brewery Beer books & Lil Bucks brand refresh

• Strategy: “Your Dog Eats Better than You” & Ghia + Diaspora cookbooks

• Food: Beans beans beans! & Algae CC x Nara Smith

Find Me:

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citrusdiaries.com | [email protected]

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Founded in 2018 by Aishwarya Iyer, Brightland is a California-based premium pantry staples brand crafting artfully designed and consciously-made olive oils, vinegars, and honeys that elevate everyday moments.

what we chat about:

• A personal health scare sparked the idea for Brightland; Can you walk us through how that moment transformed into building a brand that has become a household name?
• Spirituality and meditation play a big role in your life, how do they influence the way you lead Brightland, both publicly and behind the scenes?
• You’ve mentioned drawing creative inspiration from unexpected places, like high fashion or European magazines. How does that influence show up in the way you’ve built Brightland’s brand identity?
• What’s next for Brightland!

IG wearebrightland | brightland.co

Find Me:

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citrusdiaries.com | [email protected]

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Neeshi is a women’s wellness brand using real food to ease hormonal symptoms from menstruation through menopause.

Founded by Gita Vellanki to help her daughter avoid the side effects of prescription meds, Neeshi offers delicious, functional products—like their Dark Cacao Spread—to support daily hormonal health naturally.

The brand’s mission is to help women feel empowered and unburdened by their cycles.

IG shopneeshi | neeshi.com

The Goods Report Vol 4:

• Design: PepsiCo refreshes Lay’s & Starburst redesign
• Strategy: Rice Krispie gifting runners & SaladSprinkles!
• Food: Ballerina Farm Hydration launch content & elevated warm drinks

Find Me:

IG + TikTok citrusdiaries.studio

citrusdiaries.com | [email protected]

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Krishna Kaliannan is the founder of Catalina Crunch, a better-for-you cereal and snack company he launched after being diagnosed with Type 1 diabetes.

what we chat about:

• Catalina Crunch has been ahead of the curve in the high-protein, low-sugar movement. Looking back, what inspired you to create a brand centered on functionality before it became such a dominant trend in the grocery aisle?
• What does it take to build that kind of trust and consistency with consumers in such a competitive category?
• With the launch of Catalina Crunch Protein Granola, what excites you most about this product, and how does it reflect where you see the future of functional foods heading?

IG catalinacrunch | us.catalinacrunch.com

Find Me:

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citrusdiaries.com | [email protected]

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Dancing Elephant was founded by Saira Malhotra, an internationally trained chef and TV personality, and Chandni Prasad, an Ayurvedic wellness advocate with deep roots in public service and global policy.
Rooted in tradition but reimagined for today, Dancing Elephant brings this beloved Indian staple to the American market with a fresh, vibrant perspective.

what we chat about:

• The roots of kitchari + why it’s such comforting meal in South Asian homes

• How Dancing Elephant reimagined kitchari for today’s busy, wellness-conscious eaters without losing its soul

• Saira & Chandni’s third-culture experience

IG dancingelephant_ayurveda | thedancingelephant.com

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citrusdiaries.com | [email protected]

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

CPG News: Something & Nothing OOH campaign

Hear from Olly Dixon, co-founder of Something & Nothing, about their bold new out-of-home campaign in Chicago.

Something & Nothing, the premium soda brand inspired by travel, has debuted its first out-of-home campaign in the U.S. – “Not Pop.” – to challenge consumers to rethink what modern soda can be in a category commonly saturated by nostalgia, bright colors, and functional benefits.

IG wearesomethingandnothing | us.somethingandnothing.co

Shazia Bee of EnjoyThyFood

Growing up surrounded by talented chefs, Shazia learned early on that the best food is rooted in simplicity—fresh ingredients and a whole lot of love. Inspired by her childhood on the farm, she created EnjoyThyFood as a way to share nourishing snacks made with organic, plant-based ingredients.

what we chat about:

• Shazia shares how she brings ancient food wisdom into everyday baking, making nutrient-rich cake mixes that fit today’s busy lifestyles

• EnjoyThyFood proves desserts can be both delicious and wholesome, with gluten-free, paleo, and sugar-conscious ingredients

• Feedback from consumers inspire new flavors, products, and ideas, keeping EnjoyThyFood evolving with its community

IG enjoythyfood_ | enjoythyfood.com

Find Me:

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citrusdiaries.com | [email protected]

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Courtney McHugh is a seasoned senior executive with over a decade of experience in incubating, launching, and scaling venture-backed consumer product businesses.

amplifyeP24’s mission is to amplify the nutritional impact of food while contributing to a more sustainable future. Amplifye is a pioneering biotechnology company that applies computational enzyme discovery and the power of precision fermentation.

what we chat about:

• Courtney explains how amplifyeP24 helps your body get more out of the protein you eat and why protein feels so “trendy” right now

• Discover how precision fermentation is transforming everyday foods into more powerful, health-supporting meals

• Amplifye’s approach not only supports personal health but also contributes to a more sustainable food system.

IG amplifye_me | amplifyeme.com

CPG News: 1-855-TURN-OFF to Celebrate AGZ Launch

Hear from Paulie Dery, CMO at AG1, about their newest hotline campaign to celebrate the launch of AGZ.

Called 1-855-TURN-OFF, AG1’s new hotline (1-855-TURN-OFF or 1855turnoff.com) flips the script on the infamous 1-900 numbers of the ’90s. Instead of turning callers on, AG1 dares them to stay awake as scientists lull them to sleep with pre-recorded scripts on the science behind AGZ.

IG drinkag1 | drinkag1.com

Find Me:

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citrusdiaries.com | [email protected]

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Laoban Dumplings started as a humble dumpling shop in Washington, DC in 2017.

While living and teaching in China, co-founder Patrick Coyne frequently found himself in the dumpling shop near his school. He loved spending time in the shop—developing a special appreciation for the care and craftsmanship shown by the shop's boss or "laoban."

Once back stateside, Patrick sought to honor that tradition, and Laoban Dumplings was born.

what we chat about:

• How Patrick took the concept from just an idea to a DC restaurant to a CPG line

• The importance of bringing Chef Tim Ma onto the team

• Expanding from dumplings to bao to the new crispy line

• How to hold steady to the ethos of high quality ingredients when expanding

IG laobandumplings | laobandumplings.com

The Goods Report Vol 3:

• Design: Bachan’s refresh

• Strategy: the trend cycle of pistachios & “Dudeslop” (ManCereal & Dogfood)

• Food: Carnation’s jalapeño milk ft. Tini (130M+ views) & cinnamon rolls having a moment (Spiral & Losers)

Find Me:

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citrusdiaries.com | [email protected]

Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr