As British literacy rates surged to a new high of 97%, the time was right to launch a simpler, shorter, more readable newspaper - and Alfred Harmsworth’s Daily Mail caught the zeitgeist when it hit the news-stands (at the eye-catching price of just half a penny) on 4th May, 1896.

The new paper attracted half a million daily readers by the end of the century, drawn in by its American-inspired mix of provocative political commentary, human interest and sentiment.

In this episode, Arion, Rebecca and Olly explain how the Mail innovated faster national and international distribution; chart Harmsworth (later Lord Northcliffe)’s progress to becoming the Rupert Murdoch of his day; and explain how, by the 1930s, this very British institution was championing Hitler…

Further Reading:

• The Daily Mail - First Edition (Associated Newspapers, 1896):

https://1.bp.blogspot.com/-oYc4qln-cac/Tz_TRp8hfFI/AAAAAAAAAhM/iM-U3hiquB4/s1600/P1000838.JPG

• ‘Lord Northcliffe – The Press baron at the heart of World War One’ (Cardiff University, 2016): https://blogs.cardiff.ac.uk/musicresearch/lord-northcliffe-the-press-baron-at-the-heart-of-world-war-one/

• ‘Prime Ministers and Press Barons: Lord Northcliffe’ (BBC, 2008): https://www.youtube.com/watch?v=FHmImZhYK4w

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The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.

Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Alexa Weissman.

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