Debutify Podcast

Kimberly Aya is the Owner and CEO of Fun Cakes, an innovative bakery and nationwide sensation that changed the way people think about party planning. After appearing on the hit show Shark Tank, Kimberly and Fun Cakes became an overnight sensation including appearances on Good Morning America, the Today Show, Rachel Ray, CNN and much more. After 16 years of running Fun Cakes, she sat down to discuss traditional marketing practices, what makes a good pitch, how to deal with expedited growth, and much more.

Drew Marconi is the CEO and Co-Founder of a SaaS company that specializes in price testing called Intelligems. Drew is an experienced leader of operations and finance teams who decided to bring his knowledge into the ecommerce space to help merchants increase their margins through innovative price testing practices. Drew and I talk about price testing, how to fight inflation, common misconceptions about pricing, and much more.

Adam Pearce is the Co-founder and CEO of Blend Commerce, the eCommerce Customer Experience Agency. Adam and his team have worked with over 200 Shopify retailers to help them provide memorable customer experiences that drive growth in revenue and profit. Adam and I talk about Customer Value Optimization, how to elevate the customer experience, design trends, and much more.

Mounir Bouferdou is the Co-Founder of a boutique Email and SMS marketing agency called The Greenhouse, where he's had the opportunity to work with more than 30 eCommerce brands and help generate about $20M in sales. From an international student to a retired semi-pro soccer player and former civil engineer solving real-life architectural problems to a co-founder of The Greenhouse, Mounir and I talk about SMS Marketing, learning from failure, the power of positive thinking, and much more.

Johnathan Price is the Founder of Down4SoundShop.com. In the span of just five years, he went from working out of his parents' attic to 20 million in sales online annually in the car audio industry - a milestone unheard of in that sector. Now, Johnathan has a thriving YouTube community of fellow "Bassheads" with 500K subscribers and he coaches others on creating their passion business. On this episode, we talk about his grassroots marketing strategy of Down 4 Sound, how he uses his online and public persona to leverage brand awareness for his business, and much more.

NJ Falk is a multiple Webby, Davey, and Communicator award-winning creative, journalist, and serial entrepreneur focused on emerging luxury, fashion, lifestyle and direct-to-consumer brands. Her current roles are as the Managing Partner of Athletic Propulsion Labs (APL), the women’s and men’s luxury performance athletic footwear brand, and as a Co-Founder & Chief Mentorpreneur™ (a term she trademarked) at The Forward Female, which is a consulting and creative agency for female entrepreneurs. On this episode we talk about her wide skillset, the value of networking, what makes a good pitch, and much more.

Jimmy Kim is the CEO and Co-Founder of Sendlane, a behavior-based email and SMS marketing automation platform built for eCommerce brands. On this episode, we talk about optimizing conversion rates, his emphasis on user experience, the importance of diversity in a team, and much more.

Samir Balwani is the CEO and founder of QRY, a media agency that helps eCommerce and DTC brands like Delsey, Zadig & Voltaire, and Peak Design accelerate their growth. We discuss paid advertising, brand awareness campaigns vs. performance campaigns, what metrics are most important, and much more.

Matthew Holman is the Co-Founder and Head of Growth for QPilot, an eCommerce brand that provides customizable software to help increase subscription revenue. On this episode, we talk about Matthew's emphasis on user experience, the importance of the subscription model, how to integrate QPilot, and much more.

Ricky Hayes is the Founder and CEO of Debutify, an eCommerce theme for Shopify stores. On this episode, we talk about Ricky's inception of Debutify, how to properly scale a brand, what makes a good team, the value of feedback and much more.