Debutify Podcast

Duane Brown is the CEO and Head of Strategy for Take Some Risk, an eCommerce brand that specializes in growth strategy, PPC marketing, and revenue optimization. Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 43 countries around the world. Over the years, Duane has had the opportunity to work with brands including ASOS, Birdies, Pela Case, Jack Wills, Rose & Rex and FTD/ProFlowers.

On this episode, Duane and I talk about how what makes a good landing page, PPC Marketing, the value of being well-traveled, and much more.

Rick Watson is the Founder and CEO of RMW Commerce Consulting, which was founded in February of 2019 after Rick spent the last 20 years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, Barnes & Noble, and Merchantry. In addition to his expertise, he has a vast network of industry experts and talent across marketing, business development, and solutions providers to add bench strength to larger projects and initiatives.

On this episode, Rick and I talk about how he helps investors and management teams grow their digital commerce initiatives from assessment, to planning, all the way through execution.

Jeff Oxford is the Founder and SEO Director of 180 Marketing, an ROI-focused SEO company with a proven track record of success. Over the past 12 years, Jeff has worked on 100's of SEO campaigns for both small startups and large enterprise brands. He frequently speaks at many popular industry conferences and has also contributed articles to Forbes, Internet Retailer, and other publications on the latest cutting-edge SEO techniques.

On this episode, we discuss 180 Marketing's Five Step SEO Process, common misconceptions about SEO, optimizing content marketing, and much more.

Jessica Totillo Coster is the Founder and CEO of eCommerce Badassery as well as an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the only employee of a 7-figure eCommerce store, now she’s sharing everything she learned the hard way… so you don’t have to.

On this episode, we discuss a wide variety of topics including customer acquisition vs retention, general email marketing and eCommerce strategy, and much more.

Caitlin Teed is a Partnerships Manager at Ryder E-commerce by Whiplash, where she works with enterprise brands and their integration technologies to deliver exceptional fulfillment experiences across the country. Caitlin has worked in tech and ecommerce for most of her career — growing up at companies like Shopify and Apple, she knows the transformative power technology can have on our lives and is a huge advocate for ways it can bring us closer together. 

On this episode, we discuss the underrated value of networking, how to create worthwhile partnerships, her time working at Shopify, and much more.

Prakhar Vats is a founding member of LimeChat, which leverages conversations in WhatsApp and Instagram to double your ecommerce sales. With their innovative AI technology, LimeChat is able to be seamlessly implemented into chat platforms and has created a productive way to advertise brands to customers and increase sales.

On this episode, we discuss conversational marketing, the importance of linguistics in this new marketing strategy, why messaging channels will be the primary buying mediums in the next five years, and much more.

Michael Epstein is the Co-Founder of Post Pilot, a platform that allows you to send personalized postcards automatically, at scale, as easily as you'd create an email campaign. After selling his first company in 2013, Michael has served as CMO of multiple 8 and 9 figure private equity backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability.

On this episode, we discuss the direct mail advertising industry, his technology that creates hand-written cards for clients, how Post Pilot has performed since we last spoke to him a year ago, and much more.

Christopher Silvestri is the head of Conversion Alchemy, as well as a conversion designer and copywriter. By bringing copywriting, user experience, and digital psychology together, Conversion Alchemy is a brand that's designed to make the internet a better place (and help awesome businesses make more money in the process). 

On this episode, Christopher and I discuss what makes good copy, the intersection between copywriting and UX, the importance of effective research, and much more.

Reinis Krumins is the Co-Founder of agencyJR, an email marketing agency that works with some of your favorite 7 & 8-figure brands. His team has generated over $30M in email sales in the past 3 years, as well as expand into a global brand with over 86 active clients and 50 employees.

On this episode, Reinis and I discuss his company's trademarked Email Conversion Protocol, how to think and operate globally, how to properly announce a Product Launch, and much more.

Today’s guest, Jay Gibb, is a former software engineer and the Founder and CEO of a B2B SaaS company called CloudSponge. Together with his team, Jay has helped thousands of eCommerce store owners optimize their word-of-mouth sales since 2010. With a unique blend of tech expertise and soft skills, Jay is an expert at helping e-commerce stores build the right features to reduce customer acquisition costs and increase sales.

On this episode, Jay walks me through Cloud Sponge's proprietary Contact Picker program as we discuss word of mouth referrals vs email and SMS marketing, how to track the efficiency of a word of mouth campaign, the importance of privacy and security, and much more.