Debutify Podcast

Paul Rafelson is an experienced attorney with over 15 years in complex tax, litigation and M&A matters. Paul is also a trusted resource in the eCom world, regularly quoted in the press on matters involving Amazon and eCommerce, and was the most-cited resource in the House Antitrust Committee’s report on Amazon’s business practices.

Prior to entering private practice Paul spent the majority of his career in-house at some of the largest companies in the world: Microsoft, Walmart & General Electric. Paul is also a professor at Pace University School of Law in New York, where he teaches a constitutional law course on state taxation. On this episode, we discuss tax controversy, what makes sales tax complicated for eCommerce brands, his involvement with the Online Merchants Guild, and much more.

Anatoliy Labinskiy is the Founder and CEO of GSM growth agency, a team of ecommerce experts on a mission to help brands boost revenue and reach their potential through tailored, data-driven marketing strategies. His story is a perfect example of life when everything goes against us to become successful.

In less than 5 years, he went from a simple waiter to a successful businessman and a 4-time owner of 7 figure winner awards in the e-commerce space. On this episode, we discuss when the best time to scale is, what some of the roles and responsibilities of a CEO are, managing client expectations, and much more.

Ajay Bam is the Co-Founder and CEO of Vyrill, a video marketing and intelligence platform that enables brands to search for valuable user generated video content for marketing purposes. Ajay is a proven and accomplished product management professional, entrepreneurial thinker, and innovator with over 13 years of experience with startups and world class brands in web/mobile product development including native iOS/Android apps, SAAS tools/technologies, digital commerce, payments and enterprise/consumer products.

Jess Chan is the founder & CEO of Longplay & Backbone. Longplay is a full-service retention & lifecycle marketing agency for DTC e-commerce brands that specializes in email marketing. Backbone is the first email strategy automation tool for DTC ecommerce brands to automate their email calendar planning, promotion & product launch planning, flow recommendations & email layout creation.

Chase Insogna is the founder of Insogna CPA, a highly successful Austin, Texas-based CPA accounting firm that specializes in e-commerce business. What makes Chase and Insogna CPA different from other accounting firms and investment advisors is that he works with business owners to build their wealth while they’re building their businesses.

Eric Youngstrom is an e-commerce expert, having served as the Chief Strategy Officer at ShippingEasy and the Vice President of Business Development at Stamps.com. Eric is currently the Founder and CEO of Onramp, a purpose-built financing platform for e-commerce brands. In the 3 years since its founding, Eric and the Onramp team have raised over $16 million in seed funding and have helped dozens of e-commerce brands get off the ground. On this episode we discuss the best time to consider financial lending, how to best use funds once you have them, challenges of lending, and much more.

Laura Hanlon has been the Founder & Co-director of Pink Leopard eCommerce growth acceleration agency for the last 8 years. Laura is driven and passionate about getting under the skin of eCommerce businesses and helping them grow to 7 & 8 figures. She has run her own eCommerce store for 2 years, so she understands every aspect of running a successful store. She loves sharing her knowledge for eCommerce and how to grow via paid ads and email marketing, and she's passionate about female-founded businesses, being a female founder. On this episode we discuss automating email flows, leveraging social media ads to grow your email lists, and much more.

Kathleen Booth joined Pavilion as a member in 2019 and went on to become a founding co-chair of the Washington DC chapter, a Pavilion Ambassador, and today, the Senior Vice President of Marketing. On this episode we discuss the importance of community in marketing, Pavilion's Immersive Learning Framework, the intangible philosophies behind strong marketing, and much more.

Karthik Suresh is the CTO and Co-Founder of a Go-To-Market platform called Ignition. His experience leading product teams led him to co-found Ignition, the world's first go-to-market platform that allows businesses to manage all stages of the product life cycle. Karthik's career journey revealed to him that product roadmapping was a major pain point. He has since become an expert on building, launching, and scaling products across consumer, enterprise, and data domains. On this episode we discuss the life cycle of a product, the Go-To-Market process, how to acquire funding, and much more.

Billy Price is the Co-Founder of Billy Footwear, an innovative shoe company that implements a universal design inspired by Billy's personal story. On this episode we talk about how Billy's story led to an entire shoe brand, the ins and outs of "universal design", how he was able to get his products into national retailers like Nordstrom, Target, Kohl's, and Zappos, and much more.