Debutify Podcast

Alina Vlaic is the Founder of AZ Rank, an agency that helps sellers on eCommerce platforms, including Amazon, Etsy, Walmart, eBay, and Shopify, successfully launch their products and crush their sales by top-ranking their products. They have launched and scaled revenues for 4000+ products on Amazon (USA, Europe, and Canada) and 500+ products on Walmart, Etsy, and eBay with a 98.7% success rate. She started AZ Rank to help Amazon sellers at every stage of their business with customized ranking, launching services, and more, to boost their chances of success.

 

Alina is also the Co-Founder of PressX, which lets brand owners leverage press articles to launch and rank products on Amazon and other eCommerce platforms.

On this episode, Alina and I discuss the most valuable type of press, how to grow a brand on and off Amazon, how to launch a product in 2023, and much more.

Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day.

Bryan has been in the lawn care industry his entire working life starting with mowing neighbor’s lawns in high school to ultimately founding Peach Tree Inc, a market leading landscape company in the southeast and growing the firm to over 125 employees. In 2013 he navigated the successful acquisition of Peach Tree to Landscapes USA a national provider of commercial landscape services. 

On this episode, Bryan and I discuss the ins and outs of GreenPal, how he built a trustworthy brand, how he was able to scale, and much more.

Ayo Disu is the Co-Founder of Octillion Capital Partners, a value-driven digital native consumer brand platform acquiring, operating, and growing an ecosystem of inclusive and sustainable brands in the health, beauty and food and beverage industries. In his capacity as co-founder of Octillion, Ayo serves through a determined concentration on a clear acquisition process, inclusive governance, improving processes, and steering the growth of all areas of the business. He is considered a servant leader who keeps people at the heart of the organization and believes that diverse people and products are key drivers of business performance.

On this episode, Ayo and I discuss the importance of transparency, Octillion's acquisition criteria, how they prevent homogenization, and much more.

Yash Chavan is the Founder of SARAL, the simplest and fastest way for brands to get started with influencer marketing. With SARAL, brands can find, manage, and monetize their "direct-to-creator" influencer relationships. In the last two years, Yash has been able to reduce acquisition costs by 500% and SARAL has retained higher quality customers who kept buying again. They have scaled influencer programs to over 300 influencers and generated hundreds of thousands of dollars in net new revenue for clients.

On this episode, Yash and I discuss influencer marketing vs. social media ads, what makes a bankable influencer, some of the obstacles to influencer marketing, and much more.

David Perry is the CEO and Co-Founder of Carro, the largest collaborative commerce platform and cross-store sales channel connecting Shopify to all of eCommerce. He was one of the first video game developers in Northern Ireland, and ended up programming the game Earthworm Jim which became a television show, toy line, and all around cult hit. David was also on the advisory board of the Game Developer's Conference for 10 years and knows the video game industry inside out.

On this episode, David and I discuss how his experience in the video game industry influenced his pivot to the eCommerce space, how brands, influencers, and celebrities can grow their online stores, and much more.

Will Ford is the President and Co-Founder of LaunchBoom, an online platform that empowers creators, founders, and entrepreneurs to launch successful Kickstarter and Indiegogo campaigns without all the headaches. Since July 2015, LaunchBoom has managed more successful reward-based crowdfunding campaigns than any other agency in the world. LaunchBoom is currently a Certified Expert on Kickstarter and a Certified Expert on Indiegogo and has helped thousands of entrepreneurs worldwide make their dreams a reality.

On this episode, Will and I discuss how to prepare products for launch, what makes a worthwhile product launch, the importance of setting realistic goals, and much more.

Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation.

Due to the success of Eye Love, others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one of his superpowers. Through his new venture Profitable Pineapple, which specializes in Amazon PPC, Dr. Travis and his team help businesses scale their Amazon sales and help increase brand clout.

On this episode, Travis and I talk about his journey from optometry to eCommerce, different ways that entrepreneurs can grow their audience, his key secrets to selling on Amazon and scaling to success, and much more.

Lamees Butt is the Senior Vice Presient of Global Alliances and Channels at Zoovu, the world's first all-in-one content discovery and eCommerce engagement platform. Lamees has more than a decade’s worth of experience in managing global partnerships and business transformation. Lamees is incredibly passionate about improving the buyer experience and efficiently reducing employee workloads.

On this episode, Lamees and I discuss the importance of product discovery, how D2C brands can optimize customer engagement, the difference between B2B and B2C solutions, and much more.

Jared Haas is the Digital Agile Solutions Supervisor for UPS Capital, a financial services division of UPS that offers traditional and non-traditional financial services and insurance products. He's currently working with UPS Capital's InsureShield shipping insurance, a Shopify application to help Shopify merchants protect their shipments and improve the customer experience.

On this episode, Jared and I talk about InsureShield, why shipping insurance is so important for Shopify merchants, common pain points for eCommerce merchants, and much more.

Ruth Haim is the Co-Founder of ReConvert, the number one upselling solution for merchants on the Shopify platform. Ruth combined her knowledge of the Shopify platform from a merchant's perspective with her project management skills to build a micro-SaaS project in ReConvert. Along with her brother, she built and scaled ReConvert with zero coding knowledge, and today it generates over $100k in revenue every month.

On this episode, Ruth and I discuss the difference between upselling and cross selling, the ways she helps brands upsell and cross sell to customers, how brands can avoid bombarding customers with upselling opportunities, and much more.