November 20, 2023

Deceptive Advertising Laws and PHOs

43 minutes

Pregnancy center marketing has been under attack for decades, but recent legislation in some states has made more aggressive advances towards silencing the voices of those who want to provide women with alternatives to abortion. Jor-El Godsey, Tracie Shellhouse, Andrea Trudden, and Danielle White discuss how these laws are deceptive and attempt to tell a false narrative of the work of pro-life pregnancy help.

Links:

PregnancyCenterTruth.com

Life Links: Marketing Companies and Other Resources

Commitment of Care

Heartbeat Academy

Raising the Standard

Abortion Minded Caller

Talking About Abortion

Sponsored by Pregnancy Help News

Notes:

The First Amendment protects the speech of pregnancy help organizations. Historically, the courts have struck down legislation based on First Amendment prudence (laws were too vague, viewpoint discrimination, content discrimination, etc.)

This legislation is intended to cause confusion and fear so that pregnancy centers are scared into silence.

Training your staff on answering questions regarding your services is essential to providing quality care for your clients.

Be aware of the standards that social media advertising have that might limit how you advertise; these standards continue to change over time.

Disclaimers on your website can be helpful, but are not a legal requirement.

Be consistent in your messaging. Women need to know that pregnancy help exists. There’s nothing wrong with truthfully promoting your services!

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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