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Ever wondered how Google determines the ranking order of web content? We will reveal how EEAT - experience, expertise, authority, and trust - guides this process. We'll discuss how the addition of the second 'E' for experience in 2022 has redefined content ranking. We'll also explore the endemic issue of credibility in author bios and examine two intricate patents - generating author vectors and generating website representation vectors - that we believe are strongly tied to EEAT.

In the second half of our conversation, I'll guide you on how to assert yourself as a topical authority. We'll underline the importance of creating content depth to ensure accurate categorization by Google. We'll also discuss the significance of authorship, and how it may not be the ultimate solution for content issues. We'll examine Google patents and their algorithm direction, but remember, a patent doesn’t guarantee full implementation. 

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"Werq" Kevin MacLeod (incompetech.com)
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