Decision State with Joe Steele

Get ready to break a sweat with host Joe Steele as he sits down with fitness industry titan Rick Mayo on this exhilarating episode of Experience Curve. Join Rick, the mastermind behind Alloy, a leading fitness franchise company, as he shares his journey from personal trainer to successful entrepreneur. With a passion for helping others achieve their fitness goals, Rick dives into the evolution of the fitness industry, his innovative approach to training, and the secrets behind Alloy's rapid growth. Whether you're a fitness enthusiast, an aspiring entrepreneur, or simply looking for inspiration to live a healthier lifestyle, this episode offers invaluable insights and motivation to unleash your full potential.

01:30 - The Impetus Towards Entrepreneurship

02:45 - Drawn to Health and Fitness

04:20 - The Start of an Industry

06:20 - Financing a Facility

08:50 - Startup Resources

11:25 - Building Out a Business

14:45 - Revenue vs. Time

17:45 - The Evolution of Marketing

20:35 - Handling the Competition

24:45 - Chasing Equipment Trends

29:50 - Customer Avatar

34:15 - College Education

36:25 - Growing the Mindset of a Leader

39:30 - Figuring Out Franchising

42:55 - The Benefits of Self-Employment

44:15 - Franchise Formula

47:45 - Handling the Pandemic

52:45 - Biggest Lessons Learned

56:25 - The Future for Alloy and Rick

59:05 - Connect with Rick

Show Resources:

https://www.rickmayo.com/

https://www.instagram.com/coachrickmayo/

https://alloyfranchise.com/

https://www.instagram.com/alloyptfranchise/

Get Joe’s Ultimate Guide to Real Estate Investing: ⁠⁠⁠⁠⁠⁠https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link⁠⁠⁠

In this riveting episode of Experience Curve, host Joe Steele sits down with John Driscoll, the innovative Co-Founder & CEO of Naked Development, a company at the forefront of streamlining development processes for mobile devices. They dive into the origins of Naked Dev, exploring the challenges and triumphs of starting a tech company, and discuss rambling path to entrepreneurship. Tune in as John shares valuable insights on starting a business, technology trends, and the importance of following your passions in business and life. Whether you’re a budding entrepreneur, a tech enthusiast, or just curious about the inner workings of a successful startup, this episode is packed with enlightening conversations and expert advice.

01:25 - Sales as Launching Ground for Entrepreneurs

03:15 - Deciding to Take on the Risk

07:00 - When the Day Job Becomes a Distraction

09:30 - You Have a Business, Now What?

11:05 - Mentors and Advisors

12:20 - A Fresh Start

14:45 - The App Store

17:50 - Defining Roles

19:30 - Transferable Skills

24:15 - Shifting to Development

27:40 - PHD Labs

31:00 - Get SUPER Specific on Who Your Customer Is

33:50 - Growing the Business Base

37:25 - Refining the Process

39:55 - Dating Apps

49:00 - What Do You Want to Go All-In On?

51:45 - Connect with John

Show Resources:
https://nakeddev.com/

https://www.instagram.com/nakeddev

https://www.linkedin.com/company/nakeddev/

https://www.youtube.com/channel/UCalceyFVeWDz1xFY7e6AKTg

https://www.linkedin.com/in/thejohndriscoll/

Get Joe’s Ultimate Guide to Real Estate Investing: ⁠⁠⁠⁠⁠⁠https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link⁠⁠⁠

In this riveting episode, host Joe Steele invites Lucy Milligan Wahl, a renowned professional organizer based in San Francisco, to share her entrepreneurial journey. Wahl opens up about the challenges and triumphs she faced while building her business, offering unique insights into how she successfully structured her enterprise in the organization industry. She discusses how her passion for organization translated into a thriving business, providing valuable lessons for aspiring entrepreneurs. This episode is an exploration of the intersection between personal passion and professional success, making it a must-listen for anyone interested in entrepreneurship and business growth.

01:30 - Becoming Your Own Boss

04:00 - Organizing Urban Life

06:30 - Growing a Client Base

08:30 - “Every Client Was Scary”

10:45 - Pricing Structure

12:30 - Market Locale

13:45 - Milestone Moments

14:50 - How Physical Organization Equates to Mental Clarity

16:45 - Virtual Organization

20:00 - Decluttering

22:00 - What’s the GOAL for the Space

23:50 - Documenting the Process

26:00 - Building a Brand

28:50 - San Francisco

30:45 - Advice for a Would Be Entrepreneur

33:25 - Scheduling as a Service Provider

35:20 - The Future for LMW

36:55 - Expanding Your Influence

38:25 - Connecting with Lucy

Show Resources:
www.lmwedits.com/

www.instagram.com/lmwedits

www.tiktok.com/@lmwedits 

Get Joe’s Ultimate Guide to Real Estate Investing: ⁠⁠⁠⁠⁠⁠https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link⁠⁠⁠

In the episode, guest Alyson Baxley shares her inspiring journey of relocating her family to Portugal. Alyson elaborates on the creation of her blog, which meticulously documents the ups and downs of their life-altering move. The blog serves as a comprehensive guide for others contemplating a similar lifestyle change. Furthermore, Alyson discusses her virtual summit and course designed to aid individuals in navigating the challenges and joys of such a significant transition. This episode delves into the path to monetizing your passion, the power of adaptability, and the potential for personal growth through transformative experiences.

01:30 - Pursuing Self-Employment

03:30 - Portugal Bound

07:45 - Passive Income Visa

10:45 - Moving Children Internationally

13:00 - Visa Requirements

14:45 - Renovating Life

20:00 - Paperwork for Digital Nomads

22:25 - Advertising Renovating Life

24:00 - Coming Up with the Name

25:45 - Building the Website

28:00 - Virtual Summits

31:45 - Alyson’s Course

37:30 - Intra-European Travel

40:40 - Monetizing Your Passion

43:30 - Connecting with Alyson

Show Resources:
https://www.renovatinglife.com/

https://www.instagram.com/renovatinglife_blog/

In an engaging episode, host Joe Steele sits down with David Feldman for a conversation covering David’s entrepreneurial journey. David  shares his fascinating path from a traditional 9 to 5 job to becoming a powerhouse in the ecommerce and copywriting space. He offers listeners a glimpse into his world, providing invaluable insights into how he's carved out his niche and achieved success. This episode is a must-listen for anyone interested in ecommerce, copywriting, or simply looking for inspiration to break away from the conventional career path and forge their own entrepreneurial journey.

02:30 - The Move Was a Long Time Coming

06:30 - You’re REALLY Moving to Europe?

09:55 - Starting a Side Hustle

12:15 - But What’s the Hustle?

14:55 - Fiverr.com

19:00 - The Breakthrough Moment

22:00 - Media Attention

27:00 - Standing Out From the Crowd

32:25 - Putting in the Work

34:30 - Reaping the Rewards

38:15 - The Cons of Entrepreneurship

45:05 - David’s Focus Today

49:05 - Mindcastle Music

51:00 - Pickleball Brief

54:50 - Forging His Own Path

01:00:00 - Connect with David

Show Resources:
https://www.linkedin.com/in/davidffeldman/

https://mugbranding.com/

https://www.pickleballbrief.com/

https://www.youtube.com/channel/UCmpkHuchJjJlOtsM9CNUnRw

Get Joe’s Ultimate Guide to Real Estate Investing: ⁠⁠⁠⁠⁠⁠https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link⁠⁠⁠

In this engaging episode of Experience Curve, host Joe Steele is joined by the talented Samantha Pope for a discussion about creating positive environments for clients and her team. Samantha provides her unique insights on how she found the world of Interior Design and why she eventually went independent as a designer. Samantha shares the three core values that she centers in her work and her business, wellbeing, timelessness and understated elegance. It's an enlightening exploration of turning your passion Into your business, offering listeners a wealth of knowledge from an expert in the field.

02:15 - How Samantha Found Interior Design

05:25 - Parental Influences

07:05 - Studying Interior Architecture

08:45 - Realizing Independence

11:45 - Creating Positive Environments

13:30 - Looking for Role Models

17:30 - Balancing Business and Family

19:45 - Samantha’s Core Values - Wellbeing, Timelessness, Understated Elegance

23:20 - There is No Competition

25:45 - Building a Client Base

28:40 - Brand Identity

30:40 - Social Media Marketing

33:20 - What It’s Like to Work with Samantha

36:45 - Don’t Follow Trends

38:30 - Reaping Recognition

40:50 - How Samantha Knew She Wanted to Start Her Own Business

43:00 - Advice for Aspiring Designers

45:30 - Connecting with Samantha

https://samanthapope.com/
https://www.instagram.com/samanthapopeinteriors/
https://www.brainzmagazine.com/executive-contributor/samantha-pope

Get Joe’s Ultimate Guide to Real Estate Investing: ⁠⁠⁠⁠⁠⁠https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link⁠⁠⁠

In this episode, host Joe Steele welcomes financial expert Catherine Collins to share a look into her journey from blog to book and beyond. Together, they discuss the unique financial challenges millennial moms face, from managing household budgets to planning for their children's education. Catherine shares her wealth of knowledge and practical strategies to help anyone gain financial confidence, while also offering a look into the publishing world for creators and entrepreneurs. This episode provides valuable advice for anyone looking to improve their financial literacy and stability.

01:50 - It All Started with a Domain

04:10 - Why Writing

05:15 - From Blog to Book

08:30 - Millennial Moms

13:20 - Finance Bros

15:50 - The Publishing Process in a Pandemic

20:25 - Seeing it On Sale

22:30 - Talent Agents for Creators

26:45 - Public Speaking

29:35 - Challenges Millennial Moms Face

32:15 - Frugality

36:20 - Building Financial Confidence

38:25 - How Environment Affects Your Entrepreneurial Journey

41:10 - 5 Year You

47:05 - Overcoming Comparison

51:30 - Work Life Balance

54:15 - Catherine’s Goals and Aspirations

57:10 - Connect with Catherine

https://www.momsgotmoney.com/

https://fiveyearyou.com/

Get Joe’s Ultimate Guide to Real Estate Investing: ⁠⁠⁠⁠⁠⁠https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link⁠⁠⁠

In this compelling episode of host Joe Steele welcomes Emily Zorn, a Registered Dietician and co-host of the popular "RDs vs BS" podcast. The conversation explores the intersection of nutrition science and public perception, with Zorn providing expert insights into common dietary misconceptions and the role of dietitians in debunking them.

Joe and Emily delve into the challenges of communicating complex nutritional information to the public, with Zorn sharing her experiences from her podcast and career. The episode is brimming with enlightening discussions, making it a must-listen for anyone interested in understanding the intricacies of nutrition and the importance of credible sources in health-related information.

02:00 - How Emily Fell in Love with Nutrition

06:30 - Finding Sports Nutrition

07:50 - Big College Nutrition & Fitness Facilities

12:00 - Listening to the Athlete

17:20 - Going Independent

20:50 - Overcoming Perfection

22:30 - The Impact of a Coach

27:15 - Finding the First Clients

30:00 - Emily’s Mission

32:00 - Diet Misconceptions

36:10 - Parsing Good Information from Bad

40:15 - RDs vs BS Podcast

43:30 - No One Size Fits All Advice

46:00 - Leaving a Salary Behind

48:45 - Just DO IT!

53:00 - How to Work with Emily

https://www.emilyzorn.com/
https://www.instagram.com/emily_rd_/
https://podcasts.apple.com/us/podcast/rds-vs-bs/id1573047587

Get Joe’s Ultimate Guide to Real Estate Investing: ⁠⁠⁠⁠⁠https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link⁠⁠

In this intriguing episode of Experience Curve, host Joe Steele interviews Sam Laliberte, a successful digital nomad who has turned her journey into a mission to help others achieve their own freedom lifestyle. Sam shares her story, from her initial decision to break free from traditional work constraints to her current role as a guide for those seeking similar paths. She discusses the challenges and rewards of becoming a digital nomad, providing practical advice and inspiring stories. This episode offers a fascinating glimpse into defining your own success and is a valuable resource for anyone considering a more flexible, location-independent lifestyle.

In this episode of Experience Curve, host Joe Steele invites guest Walt Dickinson, a renowned figure in the brewing industry, for an insightful discussion on his career trajectory and passion for craft brewing. Our discussion delves into the inception, evolution, and expansion of Walt's company, Wicked Weed Brewing. Joe and Walt explore the challenges and triumphs faced in growing the brand, culminating in its acquisition by Anheuser-Busch. The episode provides a comprehensive look at Walt's journey, highlighting his commitment to brewing excellence and entrepreneurial spirit, as well as a peak at what’s next for the craft brewing scene from Asheville, NC to the rest of the world.

01:45 - How Walt Began Brewing

03:50 - Beer City, USA

06:25 - Growing a Wicked Weed

11:05 - The Evolution of the Asheville Brew Scene

16:10 - The Wicked Weed Creative Process

18:30 - The Challenges of Scaling

21:30 - Anheiser Busch Enters the Story

26:40 - Incorporating Asheville’s Culture into the Product

29:05 - Wicked Weed’s Fine Dining Experience

32:35 - What’s Next in the Craft Brewing World

34:20 - What’s Exciting Walt Right Now

37:40 - WickedWeedBrewing.com

Get Joe’s Ultimate Guide to Real Estate Investing: https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link