Deconstructing Data

Jesse Ouellette, Founder of LeadMagic joins us today to deconstruct sever-side tracking, open pixel, and breaking down where marketers can improve with Google, Facebook, and LinkedIn analytics.  We'll also be discussing bulk email campaigns and providing tips you won't want to miss.  And lastly, Jesse will also be sharing his favorite tools from his tech stack. 

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Join us as we chat with Sharad Varshney - Founder and CEO at OvalEdge.  In this episode, we discuss the importance of data governance, trends in data management, tech stack tools, and much more!

As a founder, Sharad Varshney believed that employees from marketing, sales, IT, human resources, and other departments, could do their jobs better if they could develop insights from data across the organization.  Varshney graduated with a degree in nuclear engineering from IIT Kanpur in India but shifted his focus to working in computer science. He moved to Atlanta in 2003 and began working in asset management and later as a principal architect with Hortonworks. Toward the end of his time at Hortonworks, Varshney was looking to be a part of the next big technology revolution in data.   

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Join us as we chat with Fariba Zaminiyan - VP of Advanced Media and Advertising @ TiVo.  In this episode, we chat about the first-party data and the death of cookies, thoughts on political advertising, the importance of deterministic data, and so much more!

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John Loury is the President of CAUSE+EFFECT Strategy. He is a data-driven senior executive with an entrepreneurial spirit. John has a keen sense of understanding complex business challenges and leading teams in a strategic, collaborative, and accountable fashion to solve them.   

The Co-Hosts David Finkelstein, Jessie Lizak and Josh Morgan along with John will cover all sorts of fun data topics including: 

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Matt Hertig, CEO and Co-Founder of ChannelMix, joins us as we chat about fueling machine learning through quality data, adapting analytics without the use of third-party data, new marketing data and tracking strategies, and so much more!

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In this episode, we sit down with Jay Bartot - CEO and Cofounder of Zeitworks. Jay guides us through discussions in the challenges of collecting quality data in ML/AI, machine learning and reproducibility, tech tools that help with the utilization of machine learning, and so much more!

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In this episode, Olivia Tsang - Director of Growth Marketing at Fraction covers the evolution and best practices of B2C SMS and email marketing, ad optimization and avoiding bots, the future of building ad audiences, and so much more!

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In this episode, we sit down with David Tiberia - VP at BlueWater Media.  Topics include Data-based decision making in DTC advertising, best practices in multi-channel advertising, visualization platforms, and much more!

In this episode, we sit down with Pasha Irshad - CoFounder of Shape and Scale.  Topics include: Collecting zero-party data with authentic experiences, B2B vs B2C in building trust with buyers, the challenges of marketing globally, and so much more!

In this episode, we sit down with Michael Steele - CEO of FlyWheel.  Topics discussed include: Building Ad Audiences, Cookie Depreciation, the Future of Data in Advertising, and so much more!