Deconstructing Data

This week's guest is May Habib, Co-Founder and CEO of Writer.   

Before founding Writer, she was a vice president at one of the world's largest sovereign wealth funds, where she was the first employee on the technology investment team, building a portfolio now worth over $20B.   

May started her career in the New York office of Lehman Brothers, where she helped US software companies raise capital.   She earned an AB degree in Economics and Near Eastern Languages and Civilizations at Harvard University, where she was Associate Managing Editor of The Harvard Crimson.  

Check out Writer for yourself: https://writer.com 

Connect with May Habib: https://www.linkedin.com/in/may-habib/ 

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Check out Joe Karasin, Chief Marketing Officer at CircleIt Inc., on Deconstructing Data.  

Our discussion topics include:  

We'll be doing a deep dive into advertising data. 

Deconstructing Data is available anywhere you listen to podcasts.  We'd love to hear what data-related topics you would like to hear about in the marketing and advertising world.  Please share your qualitative data with us in the comments.  

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We're looking forward to welcoming Chris Rodgers, Founder and CEO of Colorado SEO Pros on to Deconstructing Data this week.  

We'll be talking all about SEO, enterprise SEO and more!  You won't want to miss it.  

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This week David and Jessie will be speaking with Damian from Affinity Solution about outcome driven marketing through data and a future in which actual consumer purchase media metrics lead innovation within the evolving cross channel media measurement space.

We'll hear about the new type of innovation Affinity Solutions is driving in the media measurement landscape and Damian's vision for purchase driven media metrics overall.  

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You won't want to miss hearing about Hinge's latest research reports: 2022 Inside the Buyer's Brain, 2022 High Growth Study.  

We'll do just that on this 32nd episode of the Deconstructing Data podcast.  

Our guest Elizabeth Harr will be taking us through it.   

Elizabeth is an accomplished entrepreneur and executive specializing in brand management and growth strategies for professional services firms.   

A partner at Hinge, she leads Hinge’s business development team, helping businesses solve critical marketing and brand-related challenges.   

Prior to joining Hinge, Elizabeth co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management.  

Elizabeth has co-authored several books and reports published by the Hinge Research Institute, including The Visible Expert®, Inside the Buyers Brain, The Social Media Guide for Professional Services, How Buyers Buy and Online Marketing for Professional Services and regularly contributes to Hinge’s company blog and numerous professional services publications.  

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Have you heard of the word "Interoperable" in advertising???

The VP of Advanced Media & Advertising at Xperi Corporation (TiVo), Fariba Zamaniya joins David, Jessie, & Adam on today's Deconstructing Data Podcast to teach us about the Interoperable Future for Linear and Connected TV.  

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Annmarie Turpin leads Ocean Media’s data analytics, performance measurement, and technological development initiatives.   With a keen focus on preserving the integrity of analytics and a passion for strategically leveraging data, Annmarie has forged Ocean’s path since 2009.  We're excited to talk to Annmarie about the application of ad-campaign and media analytics for client success.   

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We're excited to talk with James Williams with Ad Hype TV this week on Deconstructing Data. We'll be diving into how iOS 14.5 and limited data is disproportionately affecting small to midsize advertisers more than large fortune 500 advertisers. We'll also cover why 1st party consumer data is so valuable for businesses. Finally, we'll cover how data has transformed TV advertising from audience targeting to measurement and attribution.  We hope you can tune in live to join us.  

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DeVaris Brown is a product executive with the ability to build and lead high-performing teams, develop and execute company-wide strategy, and create experiences that resonate with a wide range of customers.  He is the CEO and Co-Founder of Meroxa which helps enable teams of any size and expertise to build and leverage real time data infrastructure in minutes not months.  

Some of the topics we'll dive into include:  

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Join us as we chat with John Baudino - Global Partners and Alliance Leader at Treasure Data.  In this episode, we discuss the power of first-party customer data, making the most of your data, identity resolution, and so much more!

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