Deconstructing Data

Deconstructing Data

By BDEXBusinessMarketing
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Deconstructing Data episodes

  • Data Governance, Bad Data Impact, & Marrying Marketing-Finance Data with special guest Jim Williams, CEO of Uptempo

    In this episode, we have the privilege of hosting Jim Williams, CEO of Uptempo.

    Jim is a seasoned professional specializing in early-stage tech companies. His expertise in revenue scaling and tactical demand programs is invaluable.
    🔎 Dive into intriguing topics:
    -Data governance for marketers
    -Impact of "bad data" on marketing and sales
    -The power of marrying marketing and finance data
    Jim will also share insights into his favorite tech tools and offer valuable advice for marketers based on his experiences. Don't miss out on this engaging discussion!
    Join us and gain valuable knowledge from Jim's expertise.

    Connect With Jim Williams

    • LinkedIn: https://www.linkedin.com/in/jimcwilliams/

      • Connect With Uptempo

      • Website: https://www.uptempo.io
      • LinkedIn: https://www.linkedin.com/company/uptempo/

        • You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.

        While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.

        Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login

        Timestamps:

        0:00 Intro Music

        0:40 Introducing Jim Williams, CEO of Uptempo

        6:58 Data Governance for Marketers

        12:07 Impact of "Bad Data" on Marketing & Sales

        21:36 The Power of Marrying Marketing & Finance Data

        31:34 What's in your Tech Stack?

        35:55 What Advice Would You Tell Your Younger Self

        40:42 Connect with Jim Williams

        Connect with BDEX:

        • Web: https://www.bdex.com
        • LinkedIn: https://www.linkedin.com/company/bdex/
        • Twitter: https://twitter.com/BDEX
        • Instagram: https://www.instagram.com/bdex_llc/
        • TikTok: https://www.tiktok.com/@bdex_llc
        • Spotify: https://spoti.fi/3Yxs0x8
          • #Deconstructingdata #DataGovernance #Marketing #Tech
          43 min
        • Tying Publisher & Affiliate Outcomes to Business Outcomes with special guest Lilit Davtyan, CEO of Phonexa

          Today, we are excited to welcome Lilit Davtyan, the CEO of Phonexa.

          As Phonexa’s CEO, Lilit shapes the all-in-one performance marketing automation suite for calls, leads, clicks, email, SMS, accounting, and more, by leading the company’s business development, strategic growth, client relationships, operational transformation, and financial health.
          Lilit formerly served as the company’s CFO, overseeing an average of $200 million in revenue yearly throughout Phonexa Holdings and its related entities businesses in Los Angeles, United Kingdom, and Ukraine since 2016. We are honored to have Lilit join us on Deconstructing Data.
          Connect With Lilit Davtyan
          LinkedIn: https://www.linkedin.com/in/cpaglobe/
          Connect With Phonexa
          Website: https://phonexa.com
          LinkedIn: https://www.linkedin.com/company/phonexa/
          You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.
          While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.
          Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login
          Timestamps:
          0:00 Intro Music
          0:40 Introducing Lilit Davtyan, CEO of Phonexa
          7:35 Tying Publisher & Affiliate Outcomes to Business Outcomes
          16:48 Martech Challenges & Data Silos
          21:14 How To Stay Compliant in Lead Generation
          27:34 What's in your Tech Stack?
          31:15 What Advice Would You Give Your Younger Self?
          34:34 Lessons From My Career
          38:18 Connect with Lilit Davtyan
          Connect with BDEX:

          • Web: https://www.bdex.com
          • LinkedIn: https://www.linkedin.com/company/bdex/
          • Twitter: https://twitter.com/BDEX
          • Instagram: https://www.instagram.com/bdex_llc/
          • TikTok: https://www.tiktok.com/@bdex_llc
          • Spotify: https://spoti.fi/3Yxs0x8

            • #DeconstructingData #Technology #Data

            40 min
          • Using Data to Fight Racism in Ads with special guest Larry Adams, CEO & Founder of X_STEREOTYPE

            Join us for an exciting conversation about the future of AI and data in advertising, training AI to recognize bias and not generate biased results, and fighting racism with data.

            We'll be discussing topics such as identity resolution, data enrichment, and advertising data. To fight racism in advertising, there's a new bridge we should cross: Data. X_Stereotype's proprietary AI provides marketers a scorecard on their ads, analyzing sentiment by race, intent to purchase by race, authenticity by race, and more. Emotional intelligence is profitable - and with over 2 million collective data points, marketers can rest assured they have the right intentions in their creative and execution.
            Our guest, Larry Adams, CEO and Founder of X_Stereotype, will be sharing his expertise on the topic. We'll also be discussing design/product experience & growth marketing, digital transformation, and more.
            Discussion Topics:
            - The future of AI and data in advertising
            - Training AI to recognize bias and not generate biased results
            - Fighting racism with data
            So join us for this exciting episode of Deconstructing Data! Don't miss out on this unique opportunity to gain valuable insights and engage in thought-provoking discussions. See you there! 🚀
            Connect With Larry Adams
            LinkedIn: https://www.linkedin.com/in/larryvadams/
            Connect With X_Stereotype
            Website: https://xstereotype.com
            LinkedIn: https://www.linkedin.com/company/xstereotype/
            You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.
            While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.
            Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login
            Timestamps:
            0:00 Intro Music
            0:40 Introducing Larry Adams, CEO & Founder of X_STEREOTYPE
            12:50 The Future of AI & Data in Advertising
            16:51 Training Ai to recognize Bias
            22:36 Fighting Racism with Data
            40:10 What's in your Tech Stack?
            43:25 Connect with Us & Our Guest
            Connect with BDEX:

            • Web: https://www.bdex.com
            • LinkedIn: https://www.linkedin.com/company/bdex/
            • Twitter: https://twitter.com/BDEX
            • Instagram: https://www.instagram.com/bdex_llc/
            • TikTok: https://www.tiktok.com/@bdex_llc
            • Spotify: https://spoti.fi/3Yxs0x8

              • #DeconstructingData #Technology #Data

              45 min
            • Revolutionizing Real Estate with AI | Rich Swier, Founder of Offrs.com

              Join this discussion on the intersection of technology and real estate with our special guest Rich Swier, Founder of Offrs.com.

              We will be discussing how AI and data are revolutionizing the real estate industry and how machine learning is reshaping business strategies.
              We will also dive into the next generation of lead generation and how AI is transforming sales and marketing for real estate professionals.
              As a bonus, Rich will be sharing some of his favorite tech tools that he and his team use to stay ahead of the game.
              Connect With Rich Swier
              LinkedIn: https://www.linkedin.com/in/swier/
              Connect With Offrs.com
              Website: https://offrs.com
              LinkedIn: https://www.linkedin.com/company/offrs-com/
              You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.
              While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.
              Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login
              Timestamps:
              0:00 Intro Music
              0:38 Introducing Rich Swier, Founder of Offrs.com
              8:40 Revolutionizing Real Estate with AI
              20:45 How AI & Machine Learning are Reshaping Business Strategies
              34:21 How AI Revolutionizes Sales & Marketing for Real Estate Professionals
              41:25 What's In Your Tech Stack?45:35 Connect with Rich Swier
              Connect with BDEX:
              Web: https://www.bdex.com
              LinkedIn: https://www.linkedin.com/company/bdex/
              Twitter: https://twitter.com/BDEX
              Instagram: https://www.instagram.com/bdex_llc/
              TikTok: https://www.tiktok.com/@bdex_llc
              Spotify: https://spoti.fi/3Yxs0x8

              #DeconstructingData #Technology #Data

              49 min
            • The Cookieless World Is Not Really Cookieless with special guest Aaron Edwards, CEO of The Charles NYC

              We are so excited to have Aaron Edwards, CEO of The Charles NYC join us on today's Deconstructing Data.

              We will be discussing, Pairing data and cultural insights, leveraging paid and organic data, data governance for small business, and the cookieless work that's not really cookieless.
              Connect With Aaron Edwards
              LinkedIn: https://www.linkedin.com/in/aaroncedwards/
              Connect With The Charles NYC
              Website: https://thecharlesnyc.com
              LinkedIn: https://www.linkedin.com/company/the-charles/
              You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.
              While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.
              Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login
              Timestamps:
              0:00 Intro Music
              0:38 Introducing Aaron Edwards
              3:40 Pairing Data & Cultural Insights
              12:08 Data Governance with Marketing Agencies
              19:17 The Cookieless World Is Not Really Cookieless
              33:17 What's in your Tech Stack?
              37:40 Advice I'd Give Myself
              42:42 Connect with Aaron Edwards
              44:25 Check Out Omni IQ
              Connect with BDEX:

              • Web: https://www.bdex.com
              • LinkedIn: https://www.linkedin.com/company/bdex/
              • Twitter: https://twitter.com/BDEX
              • Instagram: https://www.instagram.com/bdex_llc/
              • TikTok: https://www.tiktok.com/@bdex_llc
              • Spotify: https://spoti.fi/3Yxs0x8

                • #DeconstructingData #Technology #Data

                46 min
              • How AI is Revolutionizing Email Marketing with special guest PrzemysĹ‚aw Depka Prondzinski from GetResponse

                Join us for an exciting episode of Deconstructing Data, where we'll be diving into the world of data-driven insights and innovative marketing strategies.

                Our special guest, Przemysław Depka Prondzinski from GetResponse, will be sharing his expertise on three fascinating data-related topics:
                1. Data-driven email marketing
                2. How to hyper-personalize your customer journey using advanced segmentation and AI
                3. How Data and AI Are Changing Email Marketing
                But that's not all. We'll also be discussing Przemek's favorite marketing tools and the secrets, tips, and tricks that will prepare marketers for the future.
                So, join us on all major podcast apps, YouTube, TikTok, LinkedIn, and Twitter, and tune in to Deconstructing Data for an insightful discussion with Przemek.
                Connect With Przemysław Depka Prondzinski
                LinkedIn: https://www.linkedin.com/in/pdepka/
                Connect With GetReponse
                Website: https://www.getresponse.com
                LinkedIn: https://www.linkedin.com/company/getresponse/
                You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.
                While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.
                Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login
                Timestamps:
                0:00 Intro Music
                0:38 Introducing Przemysław Depka Prondzinski from GetResponse
                5:13 Segmentation & AI Recommendations
                15:29 How AI is Revolutionizing Email Marketing
                28:25 The Rise of AI Content Creation Tools
                30:01 What's in your Tech Stack?
                38:17 Connect with Przemysław Depka Prondzinski
                Connect with BDEX:
                Web: https://www.bdex.com
                LinkedIn: https://www.linkedin.com/company/bdex/
                Twitter: https://twitter.com/BDEX
                Instagram: https://www.instagram.com/bdex_llc/
                TikTok: https://www.tiktok.com/@bdex_llc
                Spotify: https://spoti.fi/3Yxs0x8

                #DeconstructingData #Technology #Data

                42 min
              • Reaching Millennials with User Generated Content & Advertising with special guest Adam Dornbusch of EnTribe

                In this episode, we have Adam Dornbusch, CEO and Founder of EnTribe, who will share his insights and knowledge on reaching millennials with user-generated content, identity resolution, and the importance of first-party data in advertising today.

                Adam has more than 20 years of experience building domestic and international multiplatform businesses. Before founding EnTribe, Adam spent four years building the Community Content & Rewards program at GoPro, where his team licensed millions of photos and videos from the GoPro community for Super Bowl Ads, The GoPro Channel, Out Of Home, and In-Store marketing.
                During this episode, Adam will reveal how EnTribe uses AI, image recognition, identification, EXIF metadata, and other technologies to verify ownership, and will provide insights on working with actual customers versus paid influencers.
                Adam will also discuss the opt-in era and share tips and tricks to help prepare marketers for the future. He will offer advice on how to make ads feel more authentic, trustworthy, and not subject to the transactional social media landscape of today.
                In closing, Adam will share how listeners can find him and we'll also discuss how to find Deconstructing Data on all major podcast apps, YouTube, TikTok, LinkedIn, and Twitter. Additionally, we'll provide a QR code to bdex.com, where listeners can try out BDEX's Omni IQ, an analytics tool that provides insights on gender, birth year, and household income.
                Don't miss this insightful episode that will leave you with valuable knowledge to apply in your marketing and advertising strategies. Remember, no pain, no gain! So tune in and let's deconstruct some data.
                Connect With Adam Dornbusch
                LinkedIn: https://www.linkedin.com/in/adamdornbusch/
                Connect With EnTribe
                Website: https://www.entribe.com
                LinkedIn: https://www.linkedin.com/company/entribe/
                You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.
                While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.
                Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login
                Timestamps:
                0:00 Intro Music
                0:38 Introducing Adam Dornbusch of EnTribe
                7:14 Reaching Millennials with User Generated Content
                15:29 What is Identity Resolution?
                21:03 Why is First Party Data so Important?
                26:17 The Power of Influencer Content
                31:17 What's In Your Tech Stack?
                Connect with BDEX:
                Web: https://www.bdex.com
                LinkedIn: https://www.linkedin.com/company/bdex/
                Twitter: https://twitter.com/BDEX
                Instagram: https://www.instagram.com/bdex_llc/
                TikTok: https://www.tiktok.com/@bdex_llc
                Spotify: https://spoti.fi/3Yxs0x8

                #DeconstructingData #Technology #Data

                43 min
              • Happy Birthday Deconstructing Data!!!

                We can't believe it's already been a YEAR since we started Deconstructing Data!!!


                On today's show we're jumping into a time-machine and heading back to the first episode where we introduced you all to Co-Founder & CEO of BDEX, David Finkelstein, our Fractional CMO Jessie Lizak, and our marketer friend Joshua Morgan.


                You'll hear us figure out what to name the show, the importance of data in marketing and advertising, and our initial goals with Deconstructing Data.


                You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.

                While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.
                Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login
                Connect with BDEX:
                Web: https://www.bdex.com
                LinkedIn: https://www.linkedin.com/company/bdex/
                Twitter: https://twitter.com/BDEX
                Instagram: https://www.instagram.com/bdex_llc/
                TikTok: https://www.tiktok.com/@bdex_llc
                Spotify: https://spoti.fi/3Yxs0x8


                #DeconstructingData #Technology #Data

                48 min
              • How To Make Analytics Consumption Frictionless | Prashant Mehta, Founder & CEO of Ficus Analytics

                We have the pleasure of speaking with Prashant Mehta, Founder and CEO of Ficus Analytics, on Deconstructing Data.

                We will delve into three data-related topics:
                1. How to make consumption of analytics frictionless
                2. Understanding the entire customer journey is key to marketing and confounding factors in advertising data
                3. ChatGPT and other large language models in analytics
                We will also explore the topics of identity resolution, data enrichment, and advertising data, and discuss the challenges and solutions in these areas.
                For example, perfect identity resolution is hard, but directional/fuzzy matching may be good enough to answer a lot of business questions.
                In terms of advertising data, identifying confounding factors is key, and trying out multiple approaches to assess the effectiveness of an ad campaign can provide more insightful results.
                And lastly, we will have some fun discussing my favorite marketing topic: price elasticity.
                If you're interested in learning more about these topics, be sure to tune in to the upcoming episode of Deconstructing Data titled "How to make consumption of analytics frictionless." Don't forget to like and share with your network!
                Connect With Prashant Mehta
                LinkedIn: https://www.linkedin.com/in/prashantmehta0/
                Connect With Ficus Analytics
                Website: https://www.ficusanalytics.com
                LinkedIn: https://www.linkedin.com/company/ficus-analytics/
                You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.
                While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.
                Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login
                Timestamps:
                0:00 Intro Music
                0:38 Introducing Prashant Mehta, Founder & CEO of Ficus Analytics
                3:23 How To Make Analytics Consumption Frictionless
                10:13 Understanding the Entire Customer Journey
                16:00 How To Make Sure You Have Quality Data?
                20:32 ChatGPT & Other Large Language Models in Analytics
                32:00 What's In Your Tech Stack?
                33:52 What Advice Would You Give Your Younger Self?
                36:53 Career Advice For Everyone
                43:02 Connect with Prashant Mehta
                43:42 Check Out Omni IQ
                Connect with BDEX:
                Web: https://www.bdex.com
                LinkedIn: https://www.linkedin.com/company/bdex/
                Twitter: https://twitter.com/BDEX
                Instagram: https://www.instagram.com/bdex_llc/
                TikTok: https://www.tiktok.com/@bdex_llc
                Spotify: https://spoti.fi/3Yxs0x8

                #DeconstructingData #Technology #Data

                46 min
              • Privacy Safe Audience Targeting Strategies with special guest Bob Walczak, Founder & CEO of MadTech

                In this episode, David and Jessie will sit down with special guest Bob Walczak, CEO of MadTech, to discuss the latest privacy safe audience targeting tech strategy.

                🎧 Tune in as they cover a variety of topics, including data transfer and interoperability, 1st party vs 3rd party data, and identity without cookies.
                Don't miss out on this exciting conversation!
                Connect With Bob Walczak
                LinkedIn: https://www.linkedin.com/in/bobwalczak/
                Connect With MadTech
                Website: https://madtech.io
                LinkedIn: https://www.linkedin.com/company/madtechadvisors/
                You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.
                While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.
                Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login
                Timestamps:
                0:00 Intro Music
                0:38 Introducing Bob Walczak, Founder & CEO of MadTech
                9:36 First Party vs. Third Party Data
                15:50 Data Transfer & Interoperability
                22:07 Identity without Cookies
                37:20 What's In Your Tech Stack
                40:56 Advice For Your Younger Self
                43:12 Connect with Bob Walczak
                43:26 Check Out Omni IQ
                Connect with BDEX:
                Web: https://www.bdex.com
                LinkedIn: https://www.linkedin.com/company/bdex/
                Twitter: https://twitter.com/BDEX
                Instagram: https://www.instagram.com/bdex_llc/
                TikTok: https://www.tiktok.com/@bdex_llc
                Spotify: https://spoti.fi/3Yxs0x8

                #DeconstructingData #Technology #Data#advertising #b2cmarketing #marketresearch

                46 min

              About Deconstructing Data

              From the publisher's feed

              Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your…