Deconstructing Data

By BDEX

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertisi... more

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FAQs about Deconstructing Data:

How many episodes does Deconstructing Data have?

The podcast currently has 170 episodes available.

Deconstructing Data episodes:

October 24, 2022Email and SMS Marketing for the Modern B2C Marketer with special guest Olivia Tsang. Episode 20
In this episode, Olivia Tsang - Director of Growth Marketing at Fraction covers the evolution and best practices of B2C SMS and email marketing, ad optimization and avoiding bots, the future of building ad audiences, and so much more!
Timestamps:
0:00 Intro

0:25 Introducing Olivia Tsang

2:13 Tips For Email & SMS Marketing

16:52 The Future Of Paid Digital Advertising

23:00 What Is Your Tech Stack?

28:09 TV Views Are Moving To CTV

37:30 What Is The Future Of Ad Audience Building

40:34 What Advice Would You Give Your Younger Self

44:59 Closing Remarks
Connect with BDEX:
Web: https://www.bdex.com

LinkedIn: https://www.linkedin.com/company/bdex/

Twitter: https://twitter.com/BDEX

Instagram: https://www.instagram.com/bdex_llc/

Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985
#advertisingandmarketing #data #BDEX
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46min
October 24, 2022 Data-Based Decision Making in DTC Advertising with special guest David Tiberia. Episode 19
In this episode, we sit down with David Tiberia - VP at BlueWater Media. Topics include Data-based decision making in DTC advertising, best practices in multi-channel advertising, visualization platforms, and much more!
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46min
October 10, 2022 Authentic Experiences Driving Zero-Party Data with special guest Pasha Irshad. Episode 18
In this episode, we sit down with Pasha Irshad - CoFounder of Shape and Scale. Topics include: Collecting zero-party data with authentic experiences, B2B vs B2C in building trust with buyers, the challenges of marketing globally, and so much more!
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49min
October 10, 2022 Building Ad Audiences in a Third-Party Cookieless World with special guest Michael Steele. Episode 17
In this episode, we sit down with Michael Steele - CEO of FlyWheel. Topics discussed include: Building Ad Audiences, Cookie Depreciation, the Future of Data in Advertising, and so much more!
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40min
October 02, 2022 Infusing Editorial Instinct and Data to Create Storytelling with special guest David Whiting. Episode 16
In this episode, we chat with David Whiting - General Manager and U.S. Lead of CommsTech Solutions at Edelman. Topics include: Communications functions with marketing teams as it relates to data and analytics, mistakes in integrated communications, the future of data in communications, and so much more!
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40min
October 02, 2022 The Art of Data Precision and Reducing Noise in Political Campaigns with special guest Nina Wornhoff. Episode 15
In this episode, we chat with Nina Wornhoff - Senior Data Scientist at Change Research. Topics include: Building predictive models and customized data analysis, how political campaigns collect and analyze quality data while reducing poor data, targeting in paid media campaigns, and more!
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45min
October 02, 2022 Winning without Third-Party Cookies and SEO Strategies with special guest Ruth Burr Ready. Episode 14
In this episode, we chat with Ruth Barr Ready, CEO of Upbuild, about marketing strategies wthout the use of 3rd party cookies, strategies for SEO, and data points in optimizing websites.
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46min
September 09, 2022 Challenges Brands Face Today with Respect to first-Party Data with special guest Camela Thompson. Episode 13
In this episode, we sit down with Camela Thompson - VP of Marketing at CaliberMind. Topics include: how her experience in revenue operations influenced her approach to marketing, challenges with first-party data, building identity graphs, and more!
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34min
September 09, 2022 Accurate Targeting and Product User Data Depreciation with special guest Matthew Barnett. Episode 12
In this episode, we sit down with Matthew Barnett - CEO/Founder of Bonjoro. Topics include: product user data depreciation, targeting with accuracy, mistakes with data storage, and so much more.
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40min
August 19, 2022 Data-based Audience Building with special guests Gabe Fabius and Joshua Dern. Episode 11
In this episode, we sit down with Gabe Fabius and Joshua Dern - COO and CEO of Pickaxe. Topics include GTM strategies, using data to improve the ad experience, the future of marketing and advertising, and so much more!
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49min

FAQs about Deconstructing Data:

How many episodes does Deconstructing Data have?

The podcast currently has 170 episodes available.