Deconstructing Data

This week we welcome the knowledgeable and experienced Jason Downie, US CEO of Making Science, a Digital Acceleration Company.
Having donned multiple hats, from his tenure at Lotame outside the walled gardens, to the power centers of Google, and now at the crossroads with Making Science, Jason has been an active player in the evolving world of data.

We dive into a variety of topics including:

This week on Deconstructing Data we welcome Ted Sfikas of Tealium as he explores the profound influence of privacy in contemporary first-party digital marketing.
Dive into the integration of MarTech/AdTech with Omnichannel strategies, and grasp the growing significance of First-Party Data in today's landscape.
Understand the upcoming shifts in data for advertising.

This week we are deconstructing data with Joe Wheeler⁠, tech innovator and best-selling author of The Digital-First Customer Experience. We will be getting into the convergence of technologies, exploring the frontier of generative AI, and unlocking the secrets behind crafting bespoke experiences through machine learning!
Discussion Topics:
1. Melding Minds: Exploring the Convergence of Tech!
2. Next-Gen Intelligence: The Future of Generative AI!
3. Bespoke Experiences: How ML Crafts Personalization!

This week we welcome Michael Cohen, CD&AO of Plus Company. He comes from a background of AI and R&D for Marketing Management and Business Growth.
We'll discuss Data-Centric AI, explore the synergy of Prediction and Judgment, and introduce GenAI: your tool for crafting desired data instantly.

This week we welcome Adam Heimlich Founder and CEO of Chalice Custom Algorithms to uncover the future of custom algorithms, data collaboration, incremental performance, how custom algorithm software reduces corporate risk and big-tech dependency and AI for digital media buying.

Today we’re very lucky to welcome Vibhor Kapoor, President of AdRoll. Vibhor's stellar resume speaks for itself, but what truly sets him apart is his passion for marrying technology and marketing to create incredible consumer experiences.

Currently at the helm of AdRoll, a division of NextRoll, as President, Vibhor has been a guiding light in the realms of marketing, strategy, and customer success across some of the biggest names in tech, like Adobe and Microsoft.

Get ready for insights that could very well reshape your understanding of marketing in the digital age.

Among other things, we will be talking to Vibhor about:

Today we are welcoming back DeVaris Brown, CEO and Co-Founder of Meroxa to talk about:

You won't want to miss this Data in the Influencer Marketing Space episode of Deconstructing Data with Founder and CEO of Influur, Alessandra Angelini.
Topics include:
1. The importance of taking data-based decisions as a CEO of a startup.
2. The importance of analyzing advertising data for people using influencer marketing.
3. Privacy, transparency, accuracy, and security as a top priority when it comes to technology
4. Teck Stack

This week's Deconstructing Data, featuring Ana Mourao, a seasoned expert in Digital Marketing and CRM at Stanley Black & Decker, Inc.
With extensive experience in driving digital transformation across Fortune 500 companies, Ana thrives at the crossroads of marketing, data, and technology.
This episode will dive into the power of zero and first-party data for B2B2C companies, especially those in the midst of digital transformation. Ana will explore the following discussion topics:
Getting to Know Your Customers: Understand how B2B2C companies can utilize zero and first-party data to engage better with end-users, and why having a robust data storage system is crucial.
Identity Resolution & Data Enrichment: Explore the impact of identity resolution and data enrichment on enhancing the customer experience, especially for those who operate through retailer partners and distributors.
Navigating Privacy and Compliance: Learn the importance of having governance over how the data is collected and used, to stay compliant with global privacy laws while still providing a personalized customer experience.
Tune in for this informative discussion with Ana, David and Jessie.

This week we are lucky to welcome Harry Maugans, Founder and CEO of Privacy Bee.

Privacy Bee is a company that believes privacy is a human right. Harry has a robust background in data, marketing and analysis, previously serving as the CEO of Clickagy and Vice President of Product at ZoomInfo. These experiences and the current market led him to start Privacy Bee. Harry will discuss:

Connect with Harry:

• LinkedIn: https://www.linkedin.com/in/harrymaugans/

Connect With Privacy Bee

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