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Deconstructing Data episodes
- Data Insights: Opting in to a Conversation on Data Privacy with Rico Dittrich Project Lead and Privacy Ambassador at Fifty-Five.
In this week's episode, we are thrilled to welcome a special guest, Rico Dittrich, a renowned Project Lead and Privacy Ambassador at Fifty-Five.
Rico will share his unique journey and insights into the world of data privacy, an area he has passionately contributed to.
Key Discussion Points Include:
1) Cookie Depreciation: Marketers' Dilemma - Delving into the challenges faced by marketers in the era of depreciating cookies.
2) Privacy Regulations & GenAI Impact
3) CDPs for First-Party Data Mastery
Don't miss this opportunity to engage in a dynamic conversation about the intersection of data privacy and technology. Whether you're a professional in the field or simply interested in the topic, this podcast will provide valuable insights and perspectives.
47 min - Just the Right Amount of Data for Real Results with Louis Lombardi, CEO of Wallet Group & Founder of Insider Data 360
Start the New Year with David and Jessie on Deconstructing Data. This week they introduce Louis Lombardi.
Louis is the CEO of Wallet Group and founder of Insider Data 360.
Conversation topics include:
- Data Enrichment and Data Mining
- Meta and Semantic Data
- Visitor Identification
- Tech Stack
43 min - Deconstructing Data: 2023 Year in Review
This week on “Deconstructing Data,” hosts Jessie and David cover the whirlwind year of 2023 with data and AI.
It’s been a year of remarkable developments and shifts, with a particular focus on the transformative impact of ChatGPT.
Our hosts will explore how this groundbreaking AI has reshaped strategies, consumer engagement, and data analytics in the marketing world.
From the challenges of adapting to new AI-driven tools to the exciting opportunities they present.
We will dissect the biggest stories, trends, and lessons from 2023.
Join us for an insightful wrap-up of a year that saw the marketing and advertising landscapes evolve dramatically, driven by innovation and technology.
44 min - Data-Driven Marketing: How the Growth Formula Framework Solves Challenges with Samuel Thimothy, founder of OneIMS
This week we spoke to Samuel Thimothy, Chief Growth Officer at OneIMS.com, a seasoned strategist specializing in impactful go-to-market strategies and RevOps implementation is coming on Deconstructing Data!
Conversation TOPICS
1. The Importance of Data and the Growth Formula (Acquisition + Retention = Growth)
2. Data-Driven Content Marketing: The intersection of content marketing and data analytics.
3. Marketing Automation and Data Integration: The role of marketing automation tools in gathering and leveraging data for lead nurturing, personalized, communication, and improved customer experiences.
4. Tech Stack
45 min - Mastering SMS: The Future of Marketing in a Privacy-First World with Jeremy Levitan, CEO, NewText
This week welcome. Jeremy Levitan, CEO of NewText. Jeremy has a wealth of experience in the MarTech/AdTech space including working for Twitter and VaynerX.
Discussion Topics Include:
- Navigating the Shift: Identity Graphs & Marketing Attribution in a Cookieless Era
- The Rising Value of Phone Numbers: The New Anchor in Marketing Strategies
- SMS Marketing: Why It's Crucial & How to Leverage It Effectively
48 min - Hold 'Em or Fold 'Em: Identifying and Organizing Your Data with Christina Inge author of Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
Today on Deconstructing Data, we're thrilled to welcome Christina Inge, Author of Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies. An expert in leveraging web data and AI for marketing, Christina brings insights into innovative data strategies for today's dynamic marketing landscape.
Marketing Metrics In The Age Of ChatGPT
Using Data To Make Strategic Decisions
Effective Data Audits For Ads & Enrichment
Tech Stack
51 min - Leveraging Public Web Data in Marketing with Yanay Sela, CMO of Bright Data
Today on Deconstructing Data, we are thrilled to welcome Yanay Sela, CMO of Bright Data. An expert in leveraging web data and AI for marketing, Yanay brings insights into innovative data strategies for today's dynamic marketing landscape.
- Maximizing ROI with Google AI in Advertising
- What is public web data and how are marketers using it
- How public data might not remain public for long
- Tech Stack
46 min - Master Data: Deterministic Data, Metadata, ID Graphs & AI Identity with Fariba Zamaniyan, VP Data & Analytics at TiVO.
This week we welcome back Fariba Zamaniyan, VP Data & Analytics at TiVO.
Discussion topics include:
1. Back to the Basics - Importance of Deterministic Data
2. Importance of Metadata
3. Addressability Focused ID Graphs
4. AI and Identity
45 min - AI & Marketing Analytics: Ethics, Privacy, and Data-Driven Cultures with Melinda Byerley, CEO of Fiddlehead Marketing
This week we talked to Melinda Byerley, CEO of Fiddlehead Marketing, LLC.
Discussion topics include:
1) Marketing Analytics and AI In Marketing Analytics
2) Data Privacy And Ethics
3) Creating Cultures That Are Data-Driven.
44 min - Using Alternative Data To Transform Your Business Practices with Jonathan Chin, Co-Founder of Facteus
This week we welcome, Jonathan Chin, Co-Founder of Facteus for this episode of Deconstructing Data.
Topics of discussion include:- What kind of metrics and spending data can be used for competitive insights to better understand how competitors are doing?
- How Market Share Data provides a view on which retailers are winning in the wallets of consumers - even by geographies, or within a specific spend category.
- How the potential of consumer spending data from DaaS companies allied with AI tools can identify emerging market trends, inform marketing decisions, and guide the development of effective policies and sustainable business practices.
- Tech Stack
46 min
About Deconstructing Data
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Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your…
advertising as effective as possible.