Deconstructing Data

Deconstructing Data

By BDEXBusinessMarketing
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Deconstructing Data episodes

  • Generative AI, ChatGPT and the future of ProptTech with Kamal Shaik

    This week we are lucky to welcome Kamal Shaik, Chief Data Officer at REAL

    Kamal has impacted the business landscape by crafting data-centric products spanning domains like Social Networking, Advertising, and Marketing. With a profound expertise in AI/ML, Big Data, and Business Intelligence, he's been at the forefront of blending analytics and data engineering into transformative products and programs.

    Connect With REAL

    • LinkedIn: https://www.linkedin.com/company/getrealapp


      • You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics and use our AI to builded an extended audience of more people just like your best customers. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/

      Connect with BDEX:

      • Web: https://www.bdex.com
      • LinkedIn: https://www.linkedin.com/company/bdex/
      • Twitter: https://twitter.com/BDEX
      • Instagram: https://www.instagram.com/bdex_llc/
      • TikTok: https://www.tiktok.com/@bdex_llc
      • Spotify: https://spoti.fi/3Yxs0x8


        • #Deconstructingdata #AI #ML #Marketing #Tech

        45 min
      • The importance of 1st party data and how to manage your level of personalization in your marketing efforts depending on the audience and the data in hand with Cory Munchbach, CEO of BlueConic.

        This week we are lucky to welcome Cory Munchbach, CEO, BlueConic

        BlueConic is the world's leading Customer Data Platform, beloved by customers the world over from VF Corp to Colgate to Mattel to UEFA and back again. One of Vista Equity Partner's Endeavor Fund portfolio companies, BlueConic is on a mission to liberate your data in the privacy-first era by putting unified, privacy-compliant first-party data into the hands of business teams that want to transform the customer relationship and unleash growth.


        • LinkedIn: https://www.linkedin.com/in/corymunchbach/

          • Connect With BlueConic

          • LinkedIn: https://www.linkedin.com/company/blueconic/


            • You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics and use our AI to builded an extended audience of more people just like your best customers. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/

            Connect with BDEX:

            • Web: https://www.bdex.com
            • LinkedIn: https://www.linkedin.com/company/bdex/
            • Twitter: https://twitter.com/BDEX
            • Instagram: https://www.instagram.com/bdex_llc/
            • TikTok: https://www.tiktok.com/@bdex_llc
            • Spotify: https://spoti.fi/3Yxs0x8

              • #Deconstructingdata #CDP #FirstPartyData #Marketing #Tech

              44 min
            • Empowering Marketers with Data Through AI with Ariel Geifman, Chief Revenue Officer at Dealtale

              This week we are lucky to welcome Ariel Geifman, Chief Revenue Officer at Dealtale

              Ariel Geifman is an expert B2B marketer. He has over 15 years of experience scaling tech companies. His skills span outbound marketing, social selling, content development, and online advertising. 


              Connect with Ariel:

              • LinkedIn: https://www.linkedin.com/in/arielgeifman/


                • Connect With Dealtale

                • LinkedIn: https://www.linkedin.com/company/dealtale/


                  • You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics and use our AI to builded an extended audience of more people just like your best customers. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/

                  Connect with BDEX:

                  • Web: https://www.bdex.com
                  • LinkedIn: https://www.linkedin.com/company/bdex/
                  • Twitter: https://twitter.com/BDEX
                  • Instagram: https://www.instagram.com/bdex_llc/
                  • TikTok: https://www.tiktok.com/@bdex_llc
                  • Spotify: https://spoti.fi/3Yxs0x8

                    • #Deconstructingdata #AI #CustomerData #Marketing #Tech

                    49 min
                  • Discussing Smart TV Data, Addressability and Reach with Fariba Zamaniyan, VP of Data and Advertising at TiVo

                    This week we are lucky to welcome Fariba Zamaniyan, VP of Data and Advertising at TiVo

                    Fariba has been on the podcast multiple times before. She was an original guest on our early Fireside chats that originally inspired Deconstructing Data.


                    Fariba is a recognized leader and media industry expert with a proven career history of success in the development and scale of products that monetize data and technology for advertising. 


                    Fariba is someone we’re grateful to get to work with her on a number of projects as we are proud partners with TiVo. 


                    It’s a privilege to be able to work with TiVo to help more advertisers improve return on ad spend by targeting their consumer audiences deterministically. 

                    Connect with Fariba:

                    • LinkedIn: https://www.linkedin.com/in/fariba-zamaniyan-5541014/

                      • Connect With TiVo

                      • LinkedIn: https://www.linkedin.com/company/tivo/


                        • You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics and use our AI to builded an extended audience of more people just like your best customers. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/

                        Connect with BDEX:

                        • Web: https://www.bdex.com
                        • LinkedIn: https://www.linkedin.com/company/bdex/
                        • Twitter: https://twitter.com/BDEX
                        • Instagram: https://www.instagram.com/bdex_llc/
                        • TikTok: https://www.tiktok.com/@bdex_llc
                        • Spotify: https://spoti.fi/3Yxs0x8

                          • #Deconstructingdata #TVData #Addressibility #Marketing #Tech

                          42 min
                        • Deconstructing Data with Bob Audet, Partner, Guidehouse

                          This week we are lucky to welcome another esteemed guest. 

                          He is the Partner at Guidehouse who was also on episode 40 with DW. Please welcome Bob Audet back to the show. 

                          Bob is a highly acclaimed Partner and Data Management leader at Guidehouse, with a wealth of experience in advising top executives and driving transformational change across industries.

                          He is a strategic thinker and expert in delivering high-quality results, with a focus on helping organizations extract value from their data assets and establish effective data management capabilities.

                          Bob has been actively involved in leading data-related efforts across the Federal Government and has spoken at MIT CDO Symposium on the Federal Data Strategy and the OPEN Government Data Act.

                          Join us this week as we deconstruct data with Dennis DeGregor and unearth the secrets, tips, and ticks that will prepare marketers for the future. Connect With DeBob Audet

                          • LinkedIn: https://www.linkedin.com/in/robertaudet/

                            • Connect With Guidehouse



                              • You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/



                              • Web: https://www.bdex.com
                              • LinkedIn: https://www.linkedin.com/company/bdex/
                              • Twitter: https://twitter.com/BDEX
                              • Instagram: https://www.instagram.com/bdex_llc/
                              • TikTok: https://www.tiktok.com/@bdex_llc
                              • Spotify: https://spoti.fi/3Yxs0x8

                                • #Deconstructingdata #DataStewardship #Marketing #Tech

                                49 min
                              • Deconstructing Data with Michelle Bacharach, CEO & Co-Founder, FindMine

                                How do the leading retail brands balance customization and identity? Dive deep with us as we unravel the secrets behind some of the industry's biggest game-changers.

                                📌 Discussion Topics:

                                1. Decoding FindMine's Success: Uncover the magic behind FindMine's innovative approach to inventory management. We'll explored how they've harnessed data to not only streamline their operations but also make significant strides in reducing waste.

                                2. The Danger of Over-Personalization: Personalization is the buzzword, but where should we draw the line? We delve into the intricacies of tailoring consumer experiences and discuss strategies for brands to maintain their unique identity amidst the personalization frenzy.

                                3. Enriching the Customer Journey: Ever wondered how advertising data can be a goldmine for retail businesses? Join us as we shed light on leveraging this crucial data to maximize revenue, all the while fostering sustainability in business operations.

                                4. Tech Stack: Hear about Michelle's favorite tools in her tech stack.

                                  5. Whether you're a retail enthusiast, a budding entrepreneur, or just curious about the intersection of tech and commerce, this podcast promises enlightening discussions and insights from the frontlines of retail innovation.

                                  45 min
                                6. Pros & Cons to the Rise of First Party Data with special guest Michael Trapani, Head of Product Marketing at ActionIQ

                                  This week on Deconstructing Data, we have the pleasure of welcoming Michael Trapani.

                                  During the show, Jessie Lizak, CMO at BDEX, and David Finkelstein, BDEX's Co-Founder and CEO, will delve into a range of topics with Michael, including the positive and negative trends in brands moving away from third-party data, the shift from marketing to dedicated data teams, and how the financial services industry is using data today.


                                  Connect With Michael Trapani

                                  LinkedIn: https://www.linkedin.com/in/trapanimichael/


                                  Connect With ActionIQ

                                  Website: https://www.actioniq.com
                                  LinkedIn: https://www.linkedin.com/company/actioniq/


                                  You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.


                                  While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.


                                  Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login


                                  Timestamps:

                                  0:00 Intro Music
                                  0:36 Introducing Michael Trapani
                                  3:50 Pros & Cons to the Rise of First Party Data in Brands
                                  13:24 Marketing to Data Teams for Customer Data Management
                                  23:41 Financial Sector's Data Utilization
                                  35:19 What's in Your Tech Stack?
                                  37:47 What Advice Would You Give Your Younger Self?
                                  42:10 Connect with Michael or ActionIQ


                                  Connect with BDEX:

                                  Web: https://www.bdex.com
                                  LinkedIn: https://www.linkedin.com/company/bdex/
                                  Twitter: https://twitter.com/BDEX
                                  Instagram: https://www.instagram.com/bdex_llc/
                                  TikTok: https://www.tiktok.com/@bdex_llc
                                  Spotify: https://spoti.fi/3Yxs0x8

                                  #Deconstructingdata #DataGovernance #Marketing #Tech

                                  45 min
                                7. The Convergence of Data Analytics, AI Chatbots, and Customer Experience with Ivan Ostojic, CBO of Infobip

                                  Today, we are welcoming Ivan Ostojic, Chief Business Officer of Infobip. Ivan is in charge of setting company strategy and direction, developing and delivering new business growth and overseeing functions in charge of exponentially scaling Infobip’s growth.

                                  We will be discussing:
                                  1. Data and Analytics and the Intersection of AI
                                  2. Chatbots and CX
                                  3. How generative AI is transforming the customer journey
                                  4. Tech stack
                                  Connect With Ivan Ostojic
                                  LinkedIn: https://www.linkedin.com/in/ivan-ostojic/
                                  Connect With Infobip
                                  Website: https://www.infobip.com
                                  LinkedIn: https://www.linkedin.com/company/infobip/
                                  You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.
                                  While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.
                                  Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login
                                  Timestamps:
                                  0:00 Intro Music
                                  0:36 Introducing Ivan Ostojic
                                  5:52 Data and Analytics and the Intersection of AI
                                  13:53 Chatbots and CX
                                  20:25 How Generative AI is Transforming the Customer Journey
                                  33:29 What's In Your Tech Stack?
                                  36:00 What Advice Would You Give Your Younger Self?
                                  41:12 Connect with Ivan Ostojic
                                  Connect with BDEX:
                                  Web: https://www.bdex.com
                                  LinkedIn: https://www.linkedin.com/company/bdex/
                                  Twitter: https://twitter.com/BDEX
                                  Instagram: https://www.instagram.com/bdex_llc/
                                  TikTok: https://www.tiktok.com/@bdex_llc
                                  Spotify: https://spoti.fi/3Yxs0x8

                                  #Deconstructingdata #DataGovernance #Marketing #Tech

                                  45 min
                                8. Integrating Brand Experience and Customer Experience with Innovation and Data with Dennis DeGregor

                                  This week on the Deconstructing Data Podcast, we are honored to host Dennison DeGregor, VP & Global Chief Data Officer for Ogilvy/Verticurl.

                                  Dennison is a pioneer in his field, carving a path for Fortune 500 brands globally on enterprise CX transformation, analytics, and leveraging technology for a competitive business edge.
                                  Dennis has a track record of leadership and innovation, crafting an analytics, data monetization, and cloud-based platform strategy for a $1 billion+ P&L.
                                  He's also recognized as a game-changer, having developed the first AI-as-a-Service cloud platform in the contact center managed services industry.
                                  Our conversation will dive into data-driven personalization, AdTech MarTech integration, the impact of data-driven customer experiences on the brand, and the tech stack that powers it all.
                                  But Dennis isn't just a seasoned veteran - he's also an author, providing key insights into the next generation of applied, IoT-centric strategic AI and the strategies for closing the Brand/Customer gap with advanced data, analytics, and technology.
                                  Join us this week as we deconstruct data with Dennis DeGregor and unearth the secrets, tips, and ticks that will prepare marketers for the future.
                                  Connect With Dennison DeGregor

                                  • LinkedIn: https://www.linkedin.com/in/degregor/

                                    • Connect With Ogilvy

                                    • Website: https://www.ogilvy.com
                                    • LinkedIn: https://www.linkedin.com/company/ogilvy/

                                      • Connect With Verticurl

                                      • Website: https://www.verticurl.com
                                      • LinkedIn: https://www.linkedin.com/company/verticurl-pte-ltd/

                                        • You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.

                                        While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.
                                        Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login
                                        Timestamps:

                                        0:00 Intro Music

                                        0:38 Introducing Dennison DeGregor
                                        3:38 Data Driven Personalization
                                        10:36 AdTech & MarTech Integration
                                        13:35 Data Driven Customer Experience
                                        26:13 What's In Your Tech Stack
                                        30:20 What Advice Would You Give Your Younger Self
                                        41:40 Connect With Dennison DeGregor
                                        Connect with BDEX:

                                        • Web: https://www.bdex.com
                                        • LinkedIn: https://www.linkedin.com/company/bdex/
                                        • Twitter: https://twitter.com/BDEX
                                        • Instagram: https://www.instagram.com/bdex_llc/
                                        • TikTok: https://www.tiktok.com/@bdex_llc
                                        • Spotify: https://spoti.fi/3Yxs0x8

                                          • #Deconstructingdata #DataGovernance #Marketing #Tech

                                          44 min

                                        About Deconstructing Data

                                        From the publisher's feed

                                        Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your…