Deconstructing Data

This week we welcome Amit Deshpande to the podcast. Amit brings a wealth of expertise to our discussion as we delve into the intricacies of data science and its terminology to make it more accessible to all.

This week's Conversation TOPICS include:

Post-Cookie Era: AI Integration Strategies

With all the developments with AI, what are the top implications or possibilities for marketers?

How are you making AI real for your clients?

Channels Data Analysis: Machine Learning Actionability

With AI being dependent on data, how can data be made more actionable?

Tech Stack

Today on Deconstructing Data, we're thrilled to welcome Jacqueline Woods, Chief Marketing Officer of Teradata.

Jacqueline has had senior roles in Fortune 500 companies and her achievements are widely recognized, from being named among the 10 Most Successful Business Women Making a Difference in 2022 by cioviews.com to being listed in the TOP 100 Executive Women in Tech to Watch in 2023.

Conversation TOPICS:

Don't miss this insightful episode with Jeff Marcoux, Teacher of B2B Marketing at Oregon State University and former CMO at Bombora.

Jeff joins us to explore critical strategies for leveraging intent data to boost your go-to-market strategy. Tune in now for practical tips you can instantly apply to enhance your GTM strategy using intent data.

Conversation TOPICS include:

Join us for an exhilarating episode of Deconstructing Data as we welcome our amazing guest, Max Gomez Montejo, to the show.

Max is CMO at Next Net Media and brings a wealth of expertise and insights to the table.

Max’s innovative, data-driven approach transforms brands, including The HOTH, a leading search engine marketing company and Authority Builders. They boost businesses with services like SEO, PPC, content creation, and offer an SEO reseller program.

Max’s experience spans e-commerce, travel, telco, and B2B, driving growth and collaboration at Next Net Media. As a guest professor in various universities, Max shares his wisdom, shaping the future of marketing with students.

In this episode, we’re thrilled to be joined by Atul Patel, CEO and Co-Founder of Orbee.

He's an expert in middleware and customer experience in the automotive industry. We’ll get into how automakers are using data to automate creative generation and audience segmentation as well as:

So tune in for an enlightening discussion!!

This week, we are excited to welcome Latha Sarathy, Chief Research Officer of the Association of National Advertisers, to the podcast.

Latha has built a career in advertising research with a purpose! In this episode you will hear how Latha has reshaped the advertising industry with her groundbreaking gender equality research for SeeHer and the ANA.

Topics include:

1. Gender-Inclusive KPIs: Marketing Insights

2. Integrating Data for Inclusive Advertising

3. Strategizing Inclusivity: Brands and Data

4. Tech Stack

Tune in for an enlightening discussion on how data-driven approaches can pave the way for a more inclusive future in marketing and beyond.

Deconstructing Data is proud to welcome 🌞Sara Hanks, LSS MBB Senior Director, Project Management at GE Transportation, a Wabtec company.

Leading a team of project managers who break down functional barriers to solve business problems, with technology based solutions. Sara's approach combines tools from the Lean Six Sigma toolkit, as well as Project Management from PMI and design thinking.

Our conversation with Sara will cover the spectrum from maximizing output with minimal input, ensuring data quality for operational excellence, to fostering an environment of continuous improvement within organizations.

Topics:

1.⁠ ⁠Get More Output with Less Input

2. Data Quality for Operational Excellence

3. Cultivating a Continuous Improvement Culture

4. Tech Stack

Today we welcome Barbara Cavness, the visionary CEO of (un)Common Logic on Deconstructing Data.

Barbara's journey epitomizes the essence of a purpose-driven leader in the digital age.

In this episode, we'll talk about the core principles that Barbara has embraced to set a compelling vision for her agency.

We explore her unique approach to humanizing performance-based businesses, her commitment to building strong, engaged teams, and her innovative strategies for fostering a culture where digital marketing experts thrive.

In this week's Deconstructing Data, we're excited to welcome Chris Rodgers, the esteemed Founder and CEO of CSP, as our special guest.

Chris brings a wealth of knowledge and experience in the field of SEO and Google Algorithms, and we look forward to hearing his unique insights and the story behind his journey to becoming a leader in the industry.

Topics for Discussion:

Google's Algorithm Changes: Unravel the latest updates to Google's algorithm and how they're shaping the digital landscape.

Google Trends in 2024: Dive into the current trends on Google, understanding what's hot and what's not in 2024.

SEO Impact: Off-Page vs. On-Page : A critical comparison of off-page and on-page SEO strategies and their impact on traffic.

Tech Stack: Explore the essential technologies and tools that are driving success in data analytics and digital marketing.

Join us on Deconstructing Data as we welcome Larry Allen, VP and GM of Addressable Enablement at Comcast Advertising.

Delving into his journey to the forefront of TV advertising, Larry offers unique insights into the dynamic world of addressable TV.

Comcast Advertising is the advertising division of Comcast Cable. Larry was also recently appointed the Board Chairman of Go Addressable, which is now an official, non-profit trade organization

The conversation will explore the growth and momentum of TV ads, discuss the adoption and usage trends in addressable TV, and forecast the future of this rapidly evolving sector.