Today on Deconstructing Data, we are thrilled to welcome Yanay Sela, CMO of Bright Data. An expert in leveraging web data and AI for marketing, Yanay brings insights into innovative data strategies for today's dynamic marketing landscape.

This week we welcome back Fariba Zamaniyan, VP Data & Analytics at TiVO.

Discussion topics include:

1. Back to the Basics - Importance of Deterministic Data

2. Importance of Metadata

3. Addressability Focused ID Graphs

4. AI and Identity

This week we talked to Melinda Byerley, CEO of Fiddlehead Marketing, LLC.

Discussion topics include:

1) Marketing Analytics and AI In Marketing Analytics

2) Data Privacy And Ethics

3) Creating Cultures That Are Data-Driven.

This week we welcome, Jonathan Chin, Co-Founder of Facteus for this episode of Deconstructing Data.
Topics of discussion include:

This week we welcome the knowledgeable and experienced Jason Downie, US CEO of Making Science, a Digital Acceleration Company.
Having donned multiple hats, from his tenure at Lotame outside the walled gardens, to the power centers of Google, and now at the crossroads with Making Science, Jason has been an active player in the evolving world of data.

We dive into a variety of topics including:

This week on Deconstructing Data we welcome Ted Sfikas of Tealium as he explores the profound influence of privacy in contemporary first-party digital marketing.
Dive into the integration of MarTech/AdTech with Omnichannel strategies, and grasp the growing significance of First-Party Data in today's landscape.
Understand the upcoming shifts in data for advertising.

This week we are deconstructing data with Joe Wheeler⁠, tech innovator and best-selling author of The Digital-First Customer Experience. We will be getting into the convergence of technologies, exploring the frontier of generative AI, and unlocking the secrets behind crafting bespoke experiences through machine learning!
Discussion Topics:
1. Melding Minds: Exploring the Convergence of Tech!
2. Next-Gen Intelligence: The Future of Generative AI!
3. Bespoke Experiences: How ML Crafts Personalization!

This week we welcome Michael Cohen, CD&AO of Plus Company. He comes from a background of AI and R&D for Marketing Management and Business Growth.
We'll discuss Data-Centric AI, explore the synergy of Prediction and Judgment, and introduce GenAI: your tool for crafting desired data instantly.

This week we welcome Adam Heimlich Founder and CEO of Chalice Custom Algorithms to uncover the future of custom algorithms, data collaboration, incremental performance, how custom algorithm software reduces corporate risk and big-tech dependency and AI for digital media buying.

Today we’re very lucky to welcome Vibhor Kapoor, President of AdRoll. Vibhor's stellar resume speaks for itself, but what truly sets him apart is his passion for marrying technology and marketing to create incredible consumer experiences.

Currently at the helm of AdRoll, a division of NextRoll, as President, Vibhor has been a guiding light in the realms of marketing, strategy, and customer success across some of the biggest names in tech, like Adobe and Microsoft.

Get ready for insights that could very well reshape your understanding of marketing in the digital age.

Among other things, we will be talking to Vibhor about: