Join us for an insightful discussion with our guest, Chris Daly, Founder of I Want That! Chris is a wealth of knowledge when it comes to retail merchandizing, pricing and marketing.

We'll explore the world of consumer behavior and what motivates people to buy at different price levels and the importance of discounting the right way to maintain your profit margin.

Tune in for tactical tips you can test on your retail initiatives right away.

Conversation topics include:

We are thrilled to have Rod Boothby, CEO and Co-Founder of IDPartner Systems with us this week on the Deconstructing Data podcast for what promises to be an insightful and empowering conversation.

"The internet was not designed with an identity layer." This has led to on overwhelming amount of internet fraud. Rod's solution to this ever growing problem is to leverage the strength of the banking system's fraud protection. Find out how in this week's episode!

Conversation TOPICS

1. The Need for Change: Users Should Own Their Data

2. Bank-Backed ID Systems: Building Digital Trust

3. Flaws of Current Systems: Fraud and Lack of Control

4. Tech Stack

Get ready for an insightful and straight-talking exploration of digital identity with one of the pioneers in the space.

This week we welcome Elizabeth Harr from Hinge Marketing back to the Deconstructing Data podcast. Liz is here again to fill us in on their 2024 High Growth Study.

In its ninth edition, this study is built to identify emerging trends in the professional services marketplace and determine what the fastest growing, most profitable firms do differently.

We will be covering the following topics:

1. High Growth Firms Spend More on Marketing and Research

2. Data and Technology Remain Focus for High Growth Firms

3. “Data is like x-ray vision.” High Growth Firms Track Are More Likely to Track and Use Data

4. Tech Stack

This week we had the pleasure of talking to Dr. Kyle Allison, The Doctor of Digital Strategy. Dr. Allison is a professor of digital marketing strategies, which is where he gets his nickname. He also has years of experience running marketing strategies for companies such as Best Buy, TigerDirect, Dick's Sporting Goods and more.

Get ready to explore the tech stack driving the advancements in digital marketing and gain invaluable knowledge to optimize your digital experiences. You can tune in for a deep dive into the heart of digital strategy and data modeling.

Conversation TOPICS include:

This week we welcome Amit Deshpande to the podcast. Amit brings a wealth of expertise to our discussion as we delve into the intricacies of data science and its terminology to make it more accessible to all.

This week's Conversation TOPICS include:

Post-Cookie Era: AI Integration Strategies

With all the developments with AI, what are the top implications or possibilities for marketers?

How are you making AI real for your clients?

Channels Data Analysis: Machine Learning Actionability

With AI being dependent on data, how can data be made more actionable?

Tech Stack

Today on Deconstructing Data, we're thrilled to welcome Jacqueline Woods, Chief Marketing Officer of Teradata.

Jacqueline has had senior roles in Fortune 500 companies and her achievements are widely recognized, from being named among the 10 Most Successful Business Women Making a Difference in 2022 by cioviews.com to being listed in the TOP 100 Executive Women in Tech to Watch in 2023.

Conversation TOPICS:

Don't miss this insightful episode with Jeff Marcoux, Teacher of B2B Marketing at Oregon State University and former CMO at Bombora.

Jeff joins us to explore critical strategies for leveraging intent data to boost your go-to-market strategy. Tune in now for practical tips you can instantly apply to enhance your GTM strategy using intent data.

Conversation TOPICS include:

Join us for an exhilarating episode of Deconstructing Data as we welcome our amazing guest, Max Gomez Montejo, to the show.

Max is CMO at Next Net Media and brings a wealth of expertise and insights to the table.

Max’s innovative, data-driven approach transforms brands, including The HOTH, a leading search engine marketing company and Authority Builders. They boost businesses with services like SEO, PPC, content creation, and offer an SEO reseller program.

Max’s experience spans e-commerce, travel, telco, and B2B, driving growth and collaboration at Next Net Media. As a guest professor in various universities, Max shares his wisdom, shaping the future of marketing with students.

In this episode, we’re thrilled to be joined by Atul Patel, CEO and Co-Founder of Orbee.

He's an expert in middleware and customer experience in the automotive industry. We’ll get into how automakers are using data to automate creative generation and audience segmentation as well as:

So tune in for an enlightening discussion!!

This week, we are excited to welcome Latha Sarathy, Chief Research Officer of the Association of National Advertisers, to the podcast.

Latha has built a career in advertising research with a purpose! In this episode you will hear how Latha has reshaped the advertising industry with her groundbreaking gender equality research for SeeHer and the ANA.

Topics include:

1. Gender-Inclusive KPIs: Marketing Insights

2. Integrating Data for Inclusive Advertising

3. Strategizing Inclusivity: Brands and Data

4. Tech Stack

Tune in for an enlightening discussion on how data-driven approaches can pave the way for a more inclusive future in marketing and beyond.