Deconstructing Data

AI-driven networking is no longer a concept, it’s here.

Boardy.ai has already facilitated over 9,000 calls and helped startups land funding and partnerships, all through the power of AI-driven introductions.

For the first time, an AI will be an active guest on Deconstructing Data, engaging in real-time conversation, not just answering pre-programmed questions.In this episode, we’ll explore:

1. How Boardy Got Started and What Is It

2. Can AI Replace Human Connectors?

3. How Boardy Determines Who You Need to Know

3. Tech Stack

AI is revolutionizing how businesses operate, but are companies truly prepared to harness its power?

The biggest roadblock to AI adoption isn’t the technology itself, it’s people, processes, and mindset.

In this episode of Deconstructing Data, we sit down with Sav Khetan, VP of Product Marketing at Tealium, to explore:

→ The State of AI → What’s hype vs. reality? What’s working today?
→ Data for AI → How collection, management, and activation impact success
→ Breaking Data Silos → Why unifying your organization is the key to leveraging AI effectively
→ Tech Stack → Sav’s go-to tools for optimizing AI-driven data strategies

We cover why AI experimentation is critical, the biggest misconceptions about AI’s role in business, and why data sharing, not hoarding, leads to real revenue opportunities.

→This is a must-listen for data-driven marketers, AI enthusiasts, and enterprise leaders looking to maximize their AI investments.

📢 Have thoughts? Join the conversation on LinkedIn using by following BDEX's Company page on LinkedInl.

Hyper-personalization is the standard. AI curates your content, ads follow you across platforms, and brands strive to predict your every move.

But according to Jess Lewis, CTO at CROSSMEDIA, too much personalization is actually hurting marketing.

In this episode of Deconstructing Data, Jess explains how cyberpsychology, the study of human behavior in digital spaces, is reshaping audience targeting, media planning, and data-driven marketing strategies.

→ The problem with hyper-personalization and why consumers fight against recommendation algorithms
→ The role of ethical AI in audience segmentation and identity resolution
→ How marketing attribution is evolving in a privacy-first world
→ Why the future of martech is not about more data, but smarter data

We get into the psychological patterns behind digital behavior and why understanding people matters more than data alone.

Watch the full episode now and join us LIVE every Thursday at 4:15 PM EST on LinkedIn and YouTube.

🎧 Available on Spotify, Apple Podcasts, Google Podcasts, and iHeartRadio.

On this episode of Deconstructing Data, we are getting into AI-driven enterprise transformation with Mike Finley, CTO and Co-Founder of AnswerRocket.

Mike shares his journey from physics to AI, the evolution of intelligent systems, and how businesses can leverage AI agents to make smarter decisions.

We discuss:

→ AI and Agency – What defines AI as an agent and why that matters.
→ AI in Enterprise – How companies are using AI to transform processes.
→ GenAI Roadmap – What businesses should prepare for next.
→ Tech Stack Insights – The most powerful tools in AI today.

If you're a business leader, data professional, or AI enthusiast, this episode is packed with insights you can’t afford to miss.

Join us LIVE every Thursday at 4:15 PM EST on LinkedIn and YouTube with co-hosts David Finkelstein, CEO of BDEX, and Jessie Lizak, Fractional CMO at BDEX.

In this episode ofDeconstructing Data,Jessie Lizak (Fractional CMO at BDEX) andDavid Finkelstein (Founder & CEO of BDEX) sat down withKris Rudeegraap, Co-CEO of Sendoso, to explore how AI is revolutionizing corporate gifting and direct mail.

✅ AI-driven gifting is enhancing personalization and increasing engagement.
✅ Direct mail is making a comeback—outperforming email in key metrics.
✅ A recentHockeyStack study found that gifting doubled win rates and sped up deal closures by 29%.
✅ Companies likeGong and Gainsight are generating millions in pipeline from personalized gifts.
✅ AI-poweredSmart Messaging & Smart Send are making it easier to send the right gift, to the right person, at the right time.

Kris shared how Sendoso leverageshundreds of millions of data points to optimize gifting strategies, proving thatAI and direct mail are reshaping how brands connect with their audiences.

Want to hear the full conversation?

#AI #Gifting #DirectMail #B2BSales #DeconstructingData #Marketing #DirectMail

Television isn’t dying, it’s evolving. And data is playing a bigger role than ever in making TV advertising smarter, more targeted, and more effective.

In this episode of Deconstructing Data, we sit down with Justin Rosen, SVP of Data & Analytics at Ampersand, to break down how data is shaping the future of TV and why it continues to be a dominant force in advertising.

From media fragmentation to addressable TV strategies, we explore how data-driven insights are helping advertisers maximize reach, improve accuracy, and drive real business outcomes.

What You’ll Learn in This Episode:

⤷ Data’s Role in Tackling Media Fragmentation
TV isn’t what it used to be. With audiences spread across linear, CTV, and streaming platforms, advertisers are facing a new challenge: How do you reach the right people across so many different viewing experiences? Justin shares how data is helping to unify fragmented media, ensuring that advertisers can connect with their audiences wherever they watch.

⤷ Addressable TV: The Power of Incrementality
Not all TV ads are created equal. Addressable TV allows brands to deliver personalized messages to specific households, making campaigns more precise and impactful. Justin walks us through how brands can leverage holistic strategies that combine linear and digital TV for incremental reach and better performance.

⤷ Data Scale: The Key to Accuracy
Without scale, data insights lose their impact. Justin explains why bigger, richer datasets are critical for making smarter media buying decisions—and how Ampersand is leading the charge in creating more accurate audience insights.

⤷ Tech Stack: Hear some of Justin's favorite tools.

TV advertising isn’t going anywhere. It’s just getting more intelligent. This episode is packed with insights for advertisers, marketers, and data professionals looking to stay ahead in an evolving media landscape.

#TVAdvertising #DataDrivenMarketing #AddressableTV

Join us for a fresh episode of Deconstructing Data featuring Tina Nelson, Director of Product Strategy at Optimizely.

Together, we explore how data-driven personalization is changing the way businesses connect with customers.

Here’s what Tina will share:

1. Retail Revolution: Data-Driven Consumer Trend Analysis

2. Personalization Prowess: Tailoring Experiences Through Data

3.. Trust Through Transparency: Ethical Customer Data Practices

Tina brings real-world insights from her work at Optimizely, offering practical tips you can use right away.

Whether you're in marketing, leadership, or just passionate about data, this conversation is for you.

Here's an updated look and feel of personalization for 2025. You don't want to miss this candid conversation with David, Jessie and Tina.

Balancing Speed and Trust in AI: Insights from John Telford on Deconstructing Data

In this episode of Deconstructing Data, we are joined by John Telford, Chief Client Officer at Bounteous, to explore the intersection of data, AI, and trust in today’s business world. With nearly 30 years of experience in digital marketing, John brings a wealth of knowledge and perspective on how businesses can leverage AI and data to transform customer experiences while maintaining transparency and accountability.

AI is often touted as a game-changer, reshaping how businesses operate and engage with their audiences. But as John highlights, with great power comes great responsibility. Companies must approach AI with care, ensuring that trust and transparency are not sacrificed in the rush to innovate.

We'll explore topics like:

“Move fast and break things” has long been a mantra for innovation. But John challenges this mindset when it comes to AI and data. He argues that while speed is essential for staying competitive, businesses must also prioritize trust and transparency. In the context of AI, moving fast without caution can lead to unintended consequences—bias in decision-making, loss of customer trust, and even ethical violations.

The Problem with “Move Fast and Break Things”

Enjoy the show.

Ever wonder if your campaign targeting is hitting or missing?

On this Deconstructing Data, we set the records straight with Charles Lai, Director of Analytics at Exverus Media.

Charles brings real-world examples and actionable insights to help you fine-tune your approach.In this episode, we dive into three critical areas of modern advertising:

1. Marketing Mix Modeling: Ad Strategy

2. Tracking Multi-Channel Ad Brand Impact

3. AI Tools: Capabilities and Limitations

4. Tech Stack

Whether you work in marketing analytics or lead campaign strategy, Charles brings real-world examples and practical insights you can apply to your work.

In this episode of Deconstructing Data, Todd Smith, CEO of QoreAI, shares how dealerships can transform raw data into actionable intelligence. With years of experience in data-driven strategies, Todd explains how to uncover hidden opportunities, drive smarter decisions, and maximize results using AI, data hygiene, and data augmentation.

Dealerships generate massive amounts of data every day, but much of it remains untapped. Todd dives into how to clean, enrich, and leverage data to unlock its full potential.

However, AI is only as effective as the data it works with, which makes data hygiene critical.

Without clean data, even the best tools will deliver inaccurate results. For dealerships, keeping data organized and accurate ensures reliable insights for better decision-making.

Examples include:

Augmented data uncovers new opportunities that wouldn’t be visible using first-party data alone.

Dealerships should regularly evaluate their systems to ensure they align with current needs and future growth.

Dealerships are sitting on a wealth of data, but without the right strategies and tools, it remains untapped. Todd provides a roadmap to turn raw data into actionable insights that drive growth.

By prioritizing data hygiene, embracing AI, and leveraging data augmentation, dealerships can:

This episode is packed with practical advice and innovative strategies for dealerships looking to harness the power of their data. Don’t miss Todd’s insights on turning raw information into a valuable tool for success!

Key Topics CoveredActionable Takeaways for DealershipsWhy This Matters for DealershipsTune In to Learn More