Deconstructing Data

In this episode of Deconstructing Data session Lotame's Chief Growth Officer Alexandra Theriault discussed the role of data enrichment and identity resolution in driving marketing success.

In this episode of Deconstructing Data, we're joined by Ezra Doty, CEO of Quorum, the leading data optimization platform for marketers and publishers.

Together, they explore how location data empowers in-store shopping experiences and drives outcomes at scale.

Ezra shares insights on breaking barriers with location targeting, enhancing publisher performance accountability, and optimizing the marketing tech stack for maximum efficiency.

From lessons learned in the industry to actionable advice for navigating the future of data in advertising, this episode is packed with value for marketers seeking to elevate their strategies.

Don’t miss Ezra’s expert tips and forward-looking perspectives!

This episode of Deconstructing Data welcomed the brilliant David Boice, CEO and Co-Founder of Team Velocity.

Here's what we covered:

1. Unifying Customer Data with Apollo

2. Integrating Data to Enrich Customer Profiles

3. Ads Drive Personalized Offers and Sales

4. Tech Stack

Joined by Jessie Lizak, Fractional CMO at BDEX and BDEX's Sales Director, Adam Fitzgerald, David Boice shared his expertise on unifying and leveraging customer information for business growth.

This week we’re going deep into the critical topics shaping the future of AI and data. We’re thrilled to welcome Stephen Zisk of Redpoint Gobal.

Steve is an expert with a wealth of knowledge about data integrity, quality, and consumer perspectives. His insights are sure to shed light on some of the most pressing questions facing businesses and individuals alike.

Here’s what we’ll explore:

Whether you’re a data enthusiast, an AI professional, or simply curious about these transformative topics, this episode promises thought-provoking conversations that matter.

In this episode of Deconstructing Data, we welcome Chris Sorensen, CEO of PhoneBurner.

Outbound calling is experiencing a renaissance, with quality over quantity being the key to success. Ensuring your phone number displays properly, having no delays, and having well-trained reps are critical to boosting connections and driving meaningful conversations.

Join us as we discuss how organizations can optimize their outbound calling strategies using data and analytics.

Topics:

- Redefining Outbound Calling: Quality Over Quantity

- Smarter Calling: Use Data to Boost Connections

- Optimizing Call Strategies with Analytics

- Tech Stack

In this episode, we'll welcome Daniel Cmejla.

The companies he has joined ended up growing by 300% so we are looking forward to hearing what we can learn from him.

Here are the discussion topics we'll cover:

- Attribution - Is It Real?

- Relationship Between Organic Social and Web Traffic and Conversions

- Over Saturation of Outbound to a Finite List of Contacts

- Tech Stack

Join us for a smart, tactical session that will leave you armed with new knowledge on proving and improving your marketing ROI.

Expect some great takeaways from this episode including:

1. Focusing on building authentic relationships with customers and allowing them to organically advocate for your product can be more effective than relying solely on trackable marketing tactics.

2. Understanding where your target audience is consuming content and information (e.g. podcasts, social media, news sources) can help you strategically position your marketing to reach them more effectively.

3. Overreliance on outbound marketing tactics to a finite list of contacts can lead to oversaturation and diminishing returns. It's important to deeply understand your ideal customer profile and use tools that can help you identify and target the right prospects.

Want to know the secret to using data, analytics, and AI to improve customer experience (CX), marketing, and business operations?

1. Having clean, integrated data to effectively leverage AI and predictive analytics.

2. Understanding your true ICP through data analysis, rather than relying on assumptions.

3. Taking a strategic, holistic approach to customer experience (CX) that integrates data, sentiment analysis, and predictive capabilities across the entire customer lifecycle - from acquisition to retention.

Tune in to this week's Deconstructing Data podcast with Craig Crisler, CEO of SupportNinja to learn more!

There are 3 things that will help you revolutionize your data strategy and marketing approach.

Wanna know what they are?

Here you go...

1 - **𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐭𝐨 𝐓𝐞𝐥𝐥 𝐁𝐫𝐚𝐧𝐝 𝐋𝐞𝐯𝐞𝐥 𝐒𝐭𝐨𝐫𝐢𝐞𝐬** Transform raw numbers into compelling narratives that resonate with your audience, showcasing your brand's unique value proposition and driving deeper emotional connections.

2 - **𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠** Harness the power of analytics to understand developer needs, preferences, and behaviors, enabling you to create targeted campaigns that speak directly to this tech-savvy audience and boost adoption of your tools or platforms.

3 - **𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬** Unlock hidden revenue streams by turning your data assets into valuable insights, products, or services that customers are willing to pay for, maximizing the ROI of your data collection efforts.

If you want to know exactly how to do these 3 things, don't miss this episode of the Deconstructing Data podcast with Kaitlin Pike, VP of Corporate Marketing at Sigma Computing

Discover strategies to transform your data into compelling stories, engage developers effectively, and create new revenue streams through advanced analytics.

This week we welcome Lindsey Carnett, CEO and President of Marketing Maven to the podcast.

There are 3 things that will help you master your digital presence and data strategy. 𝗪𝗮𝗻𝗻𝗮 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲?

Here you go...

1 - 𝗗𝗮𝘁𝗮 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 - Uncover powerful insights by analyzing sentiments, trends, and keywords in your data to craft compelling narratives that drive action.

2 - 𝗢𝗻𝗹𝗶𝗻𝗲 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 - Take control of your digital footprint by regularly auditing and curating your online presence to build a strong personal brand.

3 - 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗥𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 - Connect the dots between customer touchpoints to gain a 360-degree view, improve campaign tracking, and maximize ROI.

If you want to know exactly how to do these 3 things, tune in to this week's episode!

In this episode, we welcome Nash Bober, Head of Analytics, AI, & Data Advisory at BJSS, for an insightful discussion on the practical realities of AI and data culture.

In this episode we discussed the importance of maintaining a healthy skepticism and understanding the implications of using AI technology, particularly when it comes to data privacy and security. The conversation covers topics such as the cost-benefit analysis of implementing AI, the need for a strong data and AI culture within organizations, and the potential risks of technologies like deepfakes and voice cloning.

We also touch on the challenges of keeping up with the rapid pace of AI advancements and the importance of continuous monitoring and education to stay ahead of potential misuse. Overall, the discussion highlights the need for a balanced and responsible approach to AI adoption, focusing on the ethical and practical considerations for businesses and individuals.

Topics:

- Keeping a Grip on AI

- Do you really want AI?

- Data and AI Culture

- Tech Stack