We’re going deep into the way your audience — architects, designers, builders, contractors and DIYers — researches, finds and buys building products. This week, Zach and Beth talk with Grant Farnsworth, president of The Farnsworth Group, about some of the key takeaways and surprises from the recent pair of 2021 Building Products Customer Guide: Audience Breakdown webinars. Plus, the trio discusses the following hot topics: the future of the DIYer, channel conflict and which brands are winning customers.

We’re going deep into the way your audience — architects, designers, builders, contractors and DIYers — researches, finds and buys building products. This week, Zach and Beth talk with Grant Farnsworth, president of The Farnsworth Group, about some of the key takeaways and surprises from the recent pair of 2021 Building Products Customer Guide: Audience Breakdown webinars. Plus, the trio discusses the following hot topics: the future of the DIYer, channel conflict and which brands are winning customers.

We’re going deep into the way your audience — architects, designers, builders, contractors and DIYers — researches, finds and buys building products. This week, Zach and Beth talk with Grant Farnsworth, president of The Farnsworth Group, about some of the key takeaways and surprises from the recent pair of&nbsp;2021 Building Products Customer Guide: Audience Breakdown&nbsp;webinars. Plus, the trio discusses the following hot topics: the future of the DIYer, channel conflict and which brands are winning customers.

Deep Dive: Building Materials Data & How Your Customers Want To Shop

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online?
Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Business

Marketing

Management

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

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