The junk food industry is facing a major shake-up as consumer habits shift, weight-loss drugs like Ozempic gain traction, and government intervention ramps up. From declining snack sales at PepsiCo and Mondelez to Robert F. Kennedy Jr.’s crackdown on artificial additives and junk food subsidies, the pressure is mounting on Big Snack. But the industry isn’t going down without a fight—companies like Pepsi and Coca-Cola are acquiring health-conscious brands, investing in prebiotic sodas, and embracing portion control strategies. While the golden age of junk food may be fading, the business of junk food is evolving to keep profits intact.

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