Deep Dive into Agile Marketing

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Kim Scribner, Senior Director of Change and Organizational Coaching at CMG Consulting. Their conversation explores how agile ways of working translate from software development into the marketing function, drawing on Kim’s early career in DevOps and her later work coaching

John and Kim examine why marketing often struggles with reputation

The discussion highlights how agile frameworks, especially user stories, experimentation, and early collaboration, provide the scaffolding for tougher, more productive conversations between marketing and the rest of the business. Kim shares examples from her client work, including how marketing teams can directly influence outcomes such as patient flow in healthcare systems by aligning communications with measurable organizational goals.

Together, John and Kim explore what marketing looks like when treated as a driver of business impact rather than a cost center, how marketers can build trust through clarity and data, and why thinking like a business analyst can elevate the entire function. The episode offers a grounded, practical look at how agile principles help marketers communicate their purpose, demonstrate value, and operate with greater authority inside

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In this episode of Deep Dive into Agile Marketing, John Cass speaks with Amy Luethmers, Senior Manager, Transformation and Enterprise Delivery, Northern Tool. This episode explores the differences and overlaps between marketing and IT work through the lens of agile marketing, as John and Amy discuss how each discipline approaches problem solving, collaboration, and uncertainty. They dig into why IT teams often work with clearly defined issues and predictable workflows, while marketers operate in environments filled with ambiguity, shifting customer behavior, and constant unknowns, a contrast that shapes how agile practices show up in each space. Amy also shares where she sees meaningful similarities in how both groups work. The conversation then examines how leadership styles must adapt when coaching marketers versus developers, highlighting how each group thinks, responds to change, and engages with agile principles in distinct ways.

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In this episode of Deep Dive into Agile Marketing, John Cass speaks with Sheila Slick, Chief Technology Officer and Founder of PodtoBook.ai. . They discuss Sheila’s company and its product, which helps SMBs turn their expertise into full manuscripts. The conversation explores the impact of agile marketing on modern marketing work, the role of AI, and how PodtoBook.ai can empower any subject‑matter expert to become a book author.

As Past Chair of SCORE Volusia Flagler County (2021-2023), Sheila led a volunteer team that mentored over 720 small business owners annually, providing guidance to more than 1,000 entrepreneurs during her tenure. She has co-founded four businesses across multiple countries and is recognized as a Female Pioneer in Technology in Latin America.

Sheila hosts "Milestone Moments in Business and Leadership," where she delivers practical insights to help entrepreneurs build momentum and achieve consistent progress. She is the author of "Momentum: Daily Practices to Build Your Business & Thrive," available on Amazon in both Kindle and paperback formats. 

Stop letting your best content live in just one format.

Visit PodToBook.com to discover how podcasters, coaches, and experts are building their authority with published books.

To connect with Sheila visit: SheilaSlick.com

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In this episode of Deep Dive into Agile Marketing, John Cass speaks with Frank Days, fractional CMO, and longtime user of agile marketing.  We explore how CMOs can navigate the fast‑changing world of AI in marketing. Frank shares his journey in experimenting hands‑on with AI coding agents. Check out both the podcast and Frank’s new Substack post where he explains why “vibecoding” — describing what

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In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Andrea Fryrear, CEO and Founder of AgileSherpa, an agile marketing coaching company. Andrea and John explore the impact of AI on agile marketing coaching and marketing in general.

Andrea Fryrear is CEO and co-founder of AgileSherpas. She specializes in organizational design and executive coaching, but now spends most of her time focused on the vision, culture, and strategy of AgileSherpas.
Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back.

Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM).

Her non-Agile achievements include a Bachelor’s degree in English from Austin College and a Master’s degree in Women’s Studies from Oxford University.

Although once referred to as “The Beyonce of Agile Marketing,” Andrea does spend time away from her kanban board occasionally. Her favorite pastimes are camping, skiing, and hiking in her adopted Colorado home, ideally followed by a local microbrew and a British mystery novel.

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In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Todd Baylor, a former software engineer turned business growth strategist and creator of AgileBD™. Todd shares insights on account-based marketing (ABM) and the role of AI in business development, while he and John explore how agile principles can empower sales and marketing teams to make the most of emerging technologies.

Todd Baylor is a software engineer by trade. He led software development teams, programs and organizations in government and commercial markets, before focusing full-time on business growth. Todd developed AgileBD™...

Todd helps companies develop concise, visual, and compelling value propositions ─ from marketing through formal proposals. He enables change agents at all levels of business growth organizations to raise win rates, reduce bid costs, and drive transformation. Bid teams have applied AgileBD™ to win $12B in contract awards.

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In this episode of Deep Dive into Agile Marketing, host John Cass interviews Stacey Ackerman—agile marketing leader, and

Stacey Ackerman is a well-known agile marketing leader. She founded and ran her own consultancy for more than a decade, and has been a global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey has worked with several clients, including MetLife, Premier Health, Vizient and more improve marketing agility and operations. In her most recent role as Head of Marketing, she incorporated agile and AI to scale her small in-house team.

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In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing, enabling faster experimentation, smarter execution, and a renewed focus on marketing fundamentals.

Scott Brinker,  dubbed the "godfather of martech" by AdAge, has been analyzing martech and its impact on marketing organizations for more than 17 years as the editor of the chiefmartec blog. Previously, he served as VP platform ecosystem at HubSpot, building their app partner program to over 2,000 technology partners. Before that he was co-founder and CTO of ion interactive, a pioneering no-code platform for creating interactive content. He authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset.

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