Deep Dive into Agile Marketing

In this episode of The Deep Dive into Agile Marketing

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On this episode of The Deep Dive into Agile Marketing podcast, I sit down with Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, to explore how AI is reshaping both the marketing landscape and the pharma industry. Together, we dig into the big questions: Is AI simply another tool in the tech stack, or is it pushing us to fundamentally rethink how marketing functions—especially in agile environments?

We also examine how AI is accelerating agility, enhancing impact, and changing the way marketers plan, execute, and adapt. It’s a timely conversation for anyone navigating the intersection of innovation and strategy.

Jonathan Wasserman,  a former Director of Sales and Marketing & Pharma Marketing Expert, who has a range of experiences across several industries, including pharmaceuticals, diagnostics, animal health, and software. In addition to marketing and sales roles at several pharmaceutical companies, including Pharmascience, Ivax, Alcon, Zoetis, and Pfizer, Jonathan held roles in senior management at Oceanwide and Descartes in the software industry, and served as General Manager of EURO RSCG, a pharmaceutical advertising agency in Montreal. Jonathan holds a Bachelor of Arts & Science in Life Science and a Master of Business Administration from Queen’s University. He believes strongly in continuous learning and graduated  in 2024 with a Master of Science degree at the University of Hull (UK) in Digital Transformation. 

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The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, and Emre Uçar’s stringer report on the Agile Marketing in Turkey. If you’d like to submit a round up report contact the podcast host.

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The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Pam Ashby’s stringer report on the Business Agility Conference UK, and the latest news about the Boston Agile Marketing Meetup. If you’d like to submit a round up report contact the podcast host.

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The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Jonathan Wasserman’s stringer report on the pharmaceutical industry, and a clip from Dzmitry Hryb. If you’d like to submit a round up report contact the podcast host.

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Interview with Dzmitry Hryb, who is a strategic marketing leader and advisor, he has been working at Deviniti for the last six and half years. About his management of marketing and campaigns using agile marketing, a great case study on the use of agile for marketing teams.

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In this episode, we talk with Peter Eggleston, Global Product Marketing Director, Radiology IT at GE Healthcare. Pete talks about the phased release development process in product marketing, where the system is a waterfall process, and where there are instances Pete's team can use agile thinking and processes.

Pete is the head of global product marketing for enterprise imaging solutions at GE Healthcare. With over 30 years’ experience in bringing innovative products to market, Peter has held various sales and marketing leadership positions throughout the high-tech industry, including CMO of SBR Health, SVP at Aptus Health (Medscape), CEO at AdME, and VP of sales & marketing for Sonic Network. He has served as a faculty member for Northeastern University and the Rochester Institute of Technology, anchored two AI-related columns in imaging industry magazines, has published over 40 papers and articles related to imaging and AI, and served on the board of directors and technical advisory boards for companies and organizations throughout the New England area. Peter holds a bachelor’s degree in electrical engineering and Master of Computer Science with thesis on AI-based imaging.

About Your Host: John Cass

John has more than 30 years of marketing and digital marketing experience. Working at SDL, 48hourprint.com, Forrester, Portent Interactive, and ideaLaunch. A pioneer in the corporate blogging industry. John is the author of Strategies and Tools for Corporate Blogging, published in 2007. Past President of the Boston Chapter of the American Marketing Association. Chair of #SprintZero, and part of the leadership team for #SprintTwo. The effort to update the marketing community’s agile marketing manifesto.

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In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing.

Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digital Sales at IBM. Most of his focus is on strategy, iterative work prioritization, and coaching leaders, managers, and teams on delivering outcomes over outputs. He's a pioneer in leading the transformative work of Agile Selling to create value for prospects and clients instead of traditional sales methods of extracting value from clients.

Anthony relishes the chance to sabotage mediocrity. He fuels his heart by mentoring others and being in authentic community. Anthony values empathetic leadership, has an odd penchant for Oxford commas, and Chips Deluxe cookies taste so good the tiny Keebler Elves should be taken seriously.

About Your Host: John Cass

John has more than 30 years of marketing and digital marketing experience. Working at SDL, 48hourprint.com, Forrester, Portent Interactive, and ideaLaunch. A pioneer in the corporate blogging industry. John is the author of Strategies and Tools for Corporate Blogging, published in 2007. Past President of the Boston Chapter of the American Marketing Association. Chair of #SprintZero, and part of the leadership team for #SprintTwo. The effort to update the marketing community’s agile marketing manifesto.

Follow John on LinkedIn

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In this episode, we talk with Mark Hanoteau, Group Manager - Financial Services Evalueserve, based in Chile. Mark talks about his work in using agile marketing with his team and clients around the world. As well as diving into depth on what several of the values from the agile marketing manifesto mean to him.

Mark Hanoteau is a principal consultant for Marketing Analytics and Agile Coach for Evalueserve. He has specialized in Marketing Science since 2011 where a focus of his key work has been experimental design and campaign measurement, providing these services for Financial Services and Retail institutions.

About Your Host: John Cass

John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.

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