Deep Dive into Agile Marketing

Stacy and Michael have led an industry-driven effort to develop the Agile Marketing Navigator. Bringing the marketing community together to create a flexible, adaptable, and customizable framework for marketers, by marketers. The hope is that the framework can be used to navigate agile marketing implementations.

Stacey Ackerman is a well-known thought leader in the agile software and agile marketing communities. For nearly a decade, she has successfully transformed traditionally-run companies into cultures and teams that embrace agility. She’s a regular contributor on agile marketing for MarTech and speaks at global agile conferences, including multiple years at the Global Scrum Gathering. Ackerman co-trained alongside Mike Cohn, agile guru and co-founder of the Scrum Alliance and Agile Alliance, for several years. She also helped launch a global agile community, Agile Mentors, where she brought together thousands of agile practitioners for learning and collaboration. Ackerman was on the leadership team for the revised Agile Marketing Manifesto in 2021. Most recently, she co-founded Agile Marketing Navigator, a flexible framework for implementing agile marketing.

Michael Seaton, President, Level C Digital, has an extensive background leading digital marketing strategy and transformation at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit, and Government. His “why” stems from a passion for developing better, smarter marketers and teams, enabling new skills and practices essential for modern marketing success.

Michael authored and instructs Agile Marketing at the University of Toronto as well as the Digital Marketing Strategy & Management certificate program at UofT.

He is past Co-Chair, Digital Analytics Association (Canada)and past Board of Directors with American Marketing Association (AMA-Toronto); Canadian Marketing Association (CMA); Association of Internet Marketing & Sales (AIMS); and Advisory Board, Ted Rogers School of Business at Ryerson University.

About Your Host: John Cass

John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.

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Mitra Roknabadi is Vice President and Global Head of Marketing at OpenFin, the financial industry’s operating system. In this role, she's responsible for OpenFin brand, marketing, events, and media relations. Ms. Roknabadi's marketing and community building efforts at OpenFin have been instrumental in establishing the company as a leader in collaboration and enabling innovation across the industry. In 2016, she led the company's launch of FinJS, OpenFin’s flagship event series for technologists and business heads, which has hosted thousands of professionals in cities including New York, London, Chicago, Toronto, Stockholm and Amsterdam. Before joining OpenFin, Ms. Roknabadi worked in the gaming industry, retail industry, and at two NYC-based startups.

Lydia Kirby is Client Delivery Director at Bright, an agile marketing consultancy. Lydia has been implementing agile marketing principles over the last 7 years, using agile ways of working to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes. Working primarily with B2B tech, consulting and professional services. Embracing the mantra of continuous improvement, you’ll find Lydia taking the stage and joining Podcasts to share the hard won learnings of B2B marketing, embracing failures to learn and deliver successful marketing programmes.

About Your Host: John Cass

John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.

Follow John on LinkedIn

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Ackley Gaskin II is Senior Manager, Innovation & Business Solutions at TD Bank in Toronto Canada. He leads a team of Product Owners responsible for agile pods which drive the strategic innovation roadmap for the Bank's Real-Estate Secured and Unsecured Leading. Previously Mr. Gaskin lead upskilling of digital marketing practices for TD. Adapting, coaching, and training agile principles and practices across Marketing and partners to support the Bank's digital transformation and always-on digital marketing activities at scale. We talk with Mr. Gaskin about his experiences with agile marketing in the two roles.

About Your Host: John Cass

John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.

Follow John on LinkedIn

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For the third episode of 2021, John Cass interviews Dr. Kevin Anding CEO of CONNECTINGSCIENCE and marketing specialist. Kevin provides agile marketing advice and agile training to companies. Today’s podcast is on the state of agile marketing in Germany.

This podcast is in both English and German.

Für die dritte Folge von 2021 interviewt John Cass Dr. Kevin Anding, CEO von CONNECTINGSCIENCE und Marketing-Spezialist. Kevin bietet Unternehmen agile Marketingberatung und agiles Training. Der heutige Podcast befasst sich mit dem Stand des agilen Marketings in Deutschland.

For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey.

Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. 

Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes. 

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For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design.

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For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing.

Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competitive differentiation, and best-in-class customer experiences.

Stacey Ackerman is the founder of Agilify Coaching and Training, an organization with a mission to bring marketing into the 21st century through Agile Marketing. Stacey is passionate about helping marketing organizations around the world learn how Agile Marketing can help them cut through the red tape and rapidly deliver high-quality campaigns. 

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In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020.

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Nina Rachetta returns to the podcast to discuss the basics of agile marketing.

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