Default Alive

Corey notices low new member signups for Swipe Files and thinks about how to introduce ways to give people a taste of the membership. Chris deals with some of the not-so-fun realities of running a business. They also talk about platform risk and playing the part of an independent recruiter.

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Notable mentions:

• Apply to the Swipe Files Talent Collective
• More podcasts for bootstrappers

Learn more about their businesses:

• Swipe Files
• Jetboost

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey shares how the membership pricing has resulted in the best month to date. Chris realizes Jetboost has been lacking direction and puts together a roadmap with the team. They also talk about the grind to default alive, strategies when making pricing changes, and dopamine's effect on our ability to work.

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Notable mentions:

• Pat Walls tweet about startup journey
• Andrew Wilkinson's tweet
• Andrew Huberman on dopamine
• Bubble update post
• Swipe Files pricing update email
• More podcasts for bootstrappers

Learn more about their businesses:

• Swipe Files
• Jetboost

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey finally follows the "charge more" advice and rolls out a pricing update for Swipe Files. Chris celebrates the latest Jetboost demo reaching the front page of the Webflow Showcase. They also discuss hiring lawyers and other professional services, giving raises to employees, and how scary DNS is.

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Notable mentions:

• Webflow Showcase
• Instatus
• Swipe Files pricing update
• More podcasts for bootstrappers

Learn more about their businesses:

• Swipe Files
• Jetboost

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey works on a new membership landing page and plans on rolling out pricing updates. Chris officially releases Jetboost's Dynamic Sorting Booster and a new free Webflow template along with it. They also talk about Webflow's No-Code Conf and managing email list unsubscribes with Smart Subscriber.

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Notable mentions:

• Jetboost Dynamic Sorting
• Free Jetboost template for Webflow
• Smart Subscriber
• More podcasts for bootstrappers

Learn more about their businesses:

• Swipe Files
• Jetboost

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey gets ready to ship the Tiny Marketing Ideas newsletter and record his talk for Ad World. Chris rants about chargebacks and other frustrations with operating a SaaS business. They also reminisce about recording the podcast for a year and how things have changed since the first episode.

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Notable mentions:

• 1 year anniversary of Default Alive
• Tiny Marketing Ideas
• Ad World Conference
• More podcasts for bootstrappers

Learn more about their businesses:

• Swipe Files
• Jetboost

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey is heads-down creating newsletter content and begins niching down to SaaS marketing. Chris and the Jetboost team kick off September on a shipping spree. They also talk about energy ebbs and flows and Intuit acquiring Mailchimp for $12B.

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Notable mentions:

• Axios: Intuit Acquires Mailchimp for $12B
• How I Built This: Mailchimp
• CELSIUS energy drink
• More podcasts for bootstrappers

Learn more about their businesses:

• Swipe Files
• Jetboost

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey explores niching down to focus on SaaS marketing and increasing pricing for Swipe Files. Chris shares how Jetboost is growing up. They also talk about MicroAcquires financing partnerships to make acquisitions more accessible.

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Notable mentions:

• Jetboost's big update
• 1,000 True Fans? Try 100
• Bootstrappers.com
• Andrew Gazdecki's tweet about acquisition financing through MicroAcquire
• More podcasts for bootstrappers

Learn more about their businesses:

• Swipe Files
• Jetboost

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey makes progress on the Swipe Files "evergreen newsletter" content and considers a way to drip out course content instead of dropping all at once. Chris is taking a break from marketing and working to wrap up a few product updates. They also talk about the first Indie Hackers of San Diego meetup since covid, the advantage of shipping small and shipping fast, and why it's ok to not have a singular, dominant growth channel.

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Notable mentions:

• Jetboost Dynamic Sorting Early Access
• Meeps.app
• MegaMaker Podcast
• Michele Hansen's book, Deploy Empathy
• San Diego Indie Hackers group
• Corey's tweet about not having a single, dominant growth channel
• More podcasts for bootstrappers

Learn more about their businesses:

• Swipe Files
• Jetboost

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey publishes a blog post about his public goals and his time offline at a summer camp. Chris is finding more balance between work and his personal life. They also talk about meeting SavvyCal founder Derrick Reimer in person and the surprising benefits of scheduled team calls.

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Notable mentions:

• Manifest Destiny blog post
• Startup Funding Options For SaaS blog post
• More podcasts for bootstrappers

Learn more about their businesses:

• Swipe Files
• Jetboost

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey shares what he's learned from doing 25 personalized landing page teardowns for clients. Chris announces Dynamic Sorting for Jetboost (coming soon!) and describes the journey he took to get there. They also discuss positioning service businesses vs SaaS products, building a personal brand vs company brand, and a clever marketing hack for free products.

Ask us a question →

Notable mentions:

• Jetboost Dynamic Sorting Early Access Announcement
• More podcasts for bootstrappers

Learn more about their businesses:

• Swipe Files
• Jetboost

Follow them on Twitter:

• @coreyhainesco
• @c_spags