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Default Alive
Default Alive episodes
- 63 | Don’t poke the bear
Corey is focused on newsletter content and gives an update on the Swipe Files Job Board. Thanks to a situation with a competitor, Chris’ fire has been re-lit. They also talk about competition and celebrating customer wins.
Ask us a question →
Notable mentions:
- Founding Marketing
- Swipe Files Job Board
- More podcasts for bootstrappers
Learn more about their businesses:
- Swipe Files
- Jetboost
Follow them on Twitter:
- @coreyhainesco
- @c_spags
46 min - 62 | Founding Marketing
Corey explores a new cohort-based course partnership and reveals a book concept. Chris is working on major product improvements for Jetboost and a brand new booster. They also talk about community engagement and pricing dynamics.
Ask us a question →
Notable mentions:
- Founding Marketing
- More podcasts for bootstrappers
Learn more about their businesses:
- Swipe Files
- Jetboost
Follow them on Twitter:
- @coreyhainesco
- @c_spags
49 min - 61 | Reaquired!
Corey reacquires Hey Marketers and rebrands it to the Swipe Files Job Board. Chris shares his current struggles with productivity and setting direction for Jetboost. They also talk about burnout, launching on Product Hunt, and Alexis Ohanian’s approach to customer support.
Ask us a question →
Notable mentions:
- Corey’s tweet announcing Hey Marketers
- Adam Wathan on burnout
- More podcasts for bootstrappers
Learn more about their businesses:
- Swipe Files
- Jetboost
Follow them on Twitter:
- @coreyhainesco
- @c_spags
46 min - 60 | 2022: grow the funnel
Corey finishes Marketing Like A Media Company and prepares for launch. Chris is getting ready to roll out the Jetboost affiliate program in January. They also talk about goal-setting, 2022 plans, and recording biweekly moving forward.
Ask us a question →
Notable mentions:
- Corey’s holiday side project: How To Beat Your Friends At Poker
- Ruben Gamez tweet on marketing
- Sahil Bloom’s thread on goal setting
- More podcasts for bootstrappers
Learn more about their businesses:
- Swipe Files
- Jetboost
Follow them on Twitter:
- @coreyhainesco
- @c_spags
51 min - 59 | 2021 Year In Review
Corey and Chris chat about the last year — highlights, wins, losses, learnings, and everything in between.
Ask us a question →
Notable mentions:
- More podcasts for bootstrappers
Learn more about their businesses:
- Swipe Files
- Jetboost
Follow them on Twitter:
- @coreyhainesco
- @c_spags
1 hr 9 min - 58 | Vertical vs horizontal SaaS with Brian Casel
Corey and Chris bring on Brian Casel to talk about growing ZipMessage, what he'd do differently today if he was starting from scratch, and recent experiments including freemium.
Ask us a question →
Notable mentions:
- @CasJam on Twitter
- ZipMessage
- Bootstrapped Web
- More podcasts for bootstrappers
Learn more about their businesses:
- Swipe Files
- Jetboost
Follow them on Twitter:
- @coreyhainesco
- @c_spags
1 hr 26 min - 57 | “Code without tests is bad code”
Corey gets another premium sponsor commitment and shares Black Friday results. Chris recaps No-Code Conf and has an epiphany when it comes to testing software. They also discuss code rewrites, throwing away your MVP, and of course, end with Corey's Crypto Corner.
Ask us a question →
Notable mentions:
- Working Effectively With Legacy Code
- ConstitutionDAO
- More podcasts for bootstrappers
Learn more about their businesses:
- Swipe Files
- Jetboost
Follow them on Twitter:
- @coreyhainesco
- @c_spags
1 hr 7 min - 56 | Competing against free
Corey records the first module for Marketing Like A Media Company and gets airdropped free crypto. Chris contemplates expanding the customer support team. They also talk about the new Calm Fund scout program, Black Friday / Cyber Monday preparation, and free competitors.
Ask us a question →
Notable mentions:
- ENS
- Report "@swipefiles" for impersonation to help Corey
- More podcasts for bootstrappers
Learn more about their businesses:
- Swipe Files
- Jetboost
Follow them on Twitter:
- @coreyhainesco
- @c_spags
1 hr - 55 | Someone should create a SaaS marketing course
Corey feels the pressure to create new course content and pitch premium sponsorships before the holidays. Chris launches a new search feature and Webflow template along with it. They also talk about YNAB's pricing update snafu, emailing Seth Godin, and a tweet by Jon Yongfook about SaaS marketing.
Ask us a question →
Notable mentions:
- Jetboost Search Highlighting
- New FAQ cloneable
- Jetboost's new changelog
- Jon Yongfook's tweet
- More podcasts for bootstrappers
Learn more about their businesses:
- Swipe Files
- Jetboost
Follow them on Twitter:
- @coreyhainesco
- @c_spags
1 hr 1 min - 54 | Goodbye MRR notifications
Corey hosts the first Swipe Files Office Hours session. Chris turns off MRR notifications as he works to make Jetboost more of a calm company. They also talk about "skeuomorphism", digital information paradigms, and the merits of keeping a changelog.
Ask us a question →
Notable mentions:
- Startups For The Rest Of Us #572
- Andrew Wilkinson on the My First Million podcast
- PageFlows.com
- Chris Dixon and Naval Ravikant — The Wonders of Web3, How to Pick the Right Hill to Climb, Finding the Right Amount of Crypto Regulation, Friends with Benefits, and the Untapped Potential of NFTs (#542)
- More podcasts for bootstrappers
Learn more about their businesses:
- Swipe Files
- Jetboost
Follow them on Twitter:
- @coreyhainesco
- @c_spags
1 hr 5 min
About Default Alive
From the publisher's feed
Two founders share an unedited look at what it's like to bootstrap a startup through weekly updates. Chris Spags is the founder of Jetboost, a suite of no-code plugins for Webflow. Corey Haines is the…
founder of Swipe Files, a membership site for marketers built with no-code tools. They chronicle their journeys getting to and staying "default alive": profitable, self-sustaining, with infinite runway.