Default Alive

Corey opens up enrollment for his two courses and makes some no-code breakthroughs for Swipe Files. Chris is heads down working on the fifth Booster for Jetboost and may have some additional dev help on the way. They also ramble about Black Friday/Cyber Monday deals for SaaS, rounding out 2020, and quieting the no-code haters.

Notable mentions:

• Recreate a signup flow like SubStack in Webflow
• Update numbers dynamically on a page with Integromat
• Thread of Black Friday SaaS deals
• Refactoring Growth
• Mental Models For Marketing
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey prepares for Black Friday and Cyber Monday promotions and considers where to take Swipe Files in the new year. Chris is having success outsourcing, as he has a project reach the Webflow Front Page for the first time, and he announces a surprising new Jetboost customer. They also talk about how often to message your email list.

Notable mentions:

• Get notified of Refactoring Growth and Mental Models For Marketing
• https://technically.substack.com/
• Webflow Cloneable Job Board Template
• Hatch Framework for Webflow by Mackenzie Child
• https://www.passionsports.ca/
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey questions how to sell the Swipe Files membership and differentiate from other marketing digital products. Chris releases a heavily requested Jetboost feature and admits that he should have listened to his customers sooner. They also discuss the Baremetrics sale, QSBS, rant about Hacker News, and share their experiences with early employee stock options and profit-sharing.

Notable mentions:

• I sold Baremetrics
• I almost sold Baremetrics for $5m
• 5 things I learned failing to sell Baremetrics for $5m
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey confesses that he hasn't been shipping as much as he should trying to be a perfectionist and secures sponsors for his new podcast under Swipe Files. Chris confesses that the election was a major distraction for him, but thanks to Founder Summit was able to make progress on a new pricing model for Jetboost. They also talk about getting feedback for podcasts, finding fulfillment in the work you do, and some tips for growing your personal network.

Notable mentions:

• Corey Gwin: Reality is a shared agreement
• Startup To Last Podcast: Customer support vacation day
• Founder Summit Mastermind Sprint
• Airr Podcast App
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey starts consulting part-time with an early-stage startup and finds some clarity about why people purchase a Swipe Files membership. Chris is in a groove shipping updates to Jetboost and is now working on the number one feature request from the past year. They also talk about the process of capturing and prioritizing customer requests, new note-taking apps like Roam and Obsidian, and how to think about your personal vs company account on Twitter.

Notable mentions:

• Jetboost Update: Booster Import
• Groundbreaking month for Swipe Files
• SavvyCal
• RICE Prioritization Framework
• Corey's tweet on company vs personal Twitter
• Swipe Files' mission
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey realizes his emotions are directly tied to his revenue forecast, sets a roadmap, and commits to start working with a new consulting client. Chris has a breakthrough and solves a longstanding product issue. He also looks to learn more about people who aren't having success with Jetboost. Additionally, they discuss the pros and cons of live chat support and why you might aim to shrink your product's knowledge base rather than grow it.

Notable mentions:

• Tyler Tringas: You are not your MRR
• Michael Aubry: The positive ROI of adding a chat widget
• Jetboost breakthrough
• Startup to Last
• Bootstrapped Web
• Software Social
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey shoots his shot with Seth Godin, opens up the Swipe Files community to the public, and commits to a new weekly schedule. Chris is having fun again as Jetboost reaches Default Alive, working with freelancers is paying off, and he's building some exciting new features. They also chat about code vs no-code, why you should use Webflow for your company's marketing site, and how to respectfully say no to requests and messages from internet friends.

Notable mentions:

• iPhone 12 website rebuilt in Webflow
• Tim Ferriss on why you don't want to be famous
• Goalsy
• Nocodelytics
• Essentialism
• The One Thing
• Hell Yeah or No
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey reflects on spending a week on vacation while moving the ball forward with the Swipe Files community, new podcast, and free trial tweaks. Chris launched the latest Jetboost add-on, Auto-Archiving for Webflow CMS Items, and after some initial investment upfront, began to experience the benefits of outsourcing work. They also talk about scheduling your week, preparing for the end of the year, and launching a community.

Notable mentions:

• Jetboost Update - Auto-Archive Webflow CMS Items
• Marc Andreessen - Scheduling your week
• Mackenzie Child - Flowmingo
• Tyler King - Less Annoying CRM
• Founder Summit
• Startup to Last
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey is off enjoying his vacation this week, so Chris is joined by a special guest, Michael Aubry, the founder of Story Creator!

Michael shares why he built Story Creator, some of the challenges along the way, how he thinks about content marketing, and he reveals some exciting product updates that he's working on.

Chris continues to harp on the benefits of monthly reviews as he looks back at a not-so-great September and discusses his plans for Q4 as he looks to finish the year strong.

They also discuss the ups and downs of running a business, staying motivated as a solo-founder, marketing a "main dish" vs a "side dish", living in San Diego, and the future of office work.

Notable mentions:

• Story Creator
• Follow Michael on Twitter
• Justin Jackson: Main Dish vs Side Dish
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey explores selling one of his side businesses while also ramping up coaching and contemplating how to best package Swipe Files. Chris reaches out to potential customers and discovers that he's on the right track, but is slowed down by date and time zone complexities. They also discuss the challenge of stepping back from their businesses while on vacation.

Notable mentions:

• Startup School 2014: How to Operate
• Hey Marketers for sale tweet
• Corey's wife's e-commerce store
• Art of Product
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags