Default Alive

Corey finally launches his new podcast Everything Is Marketing. Chris comes back from paternity leave and has an outage scare right before his son is born. They also talk about the lack of health insurance and mortgages for entrepreneurs, Corey's new no-code project, and plateau profitability.

Notable mentions:

• Matt Wensing's tweet on entrepreneur hostility
• Ryan Kulp's tweet on profitable plateau'd SaaS
• No Meetings, No Deadlines, No Full-Time Employees by Sahil Lavingia
• Why You Should Hire Agencies & Consultants (for everything you can) by Rand Fishkin
• Oscar Health's IPO
• Tyler Tringas's tweet on mortgages for entrepreneurs
• On Deck No-Code Fellowship
• Help A Creator
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Chris is still out on paternity leave, so Jane Portman is filling in as a guest host.

Corey prepares to launch his new podcast Everything Is Marketing. Jane talks about the new direction for Userlist in 2021 becoming a full-blown ESP. They also talk about early-stage SaaS growth, starting and growing a podcast, and the new Swipe Files book club.

Notable mentions:

• Swipe Files Book Club
• Better Done Than Perfect podcast
• UI Breakfast podcast
• Slow & Steady podcast
• More podcasts for bootstrappers

Learn more about their businesses:

• Userlist
• Swipe Files

Follow them on Twitter:

• @uibreakfast
• @coreyhainesco

Corey buys swipefiles.com and releases the trailer for his new podcast. Louis prepares for his hotseat workshop and begins creating new content for his podcast Everyone Hates Marketers. They also talk about what it means to be productive, earning and capitalizing on trust, and being self-critical.

Notable mentions:

• Corey buys swipefiles.COM
• Corey releases the trailer for his new podcast Everything Is Marketing
• Corey's theory about making a living online as a creator
• Louis' podcast Everyone Hates Marketers
• Louis' upcoming program Stand The F*ck Out
• Everything SubStack
• Tiago Forte's Praxis archive
• More podcasts for bootstrappers

Follow them on Twitter:

• @coreyhainesco
• @louisslices

Corey gets to "rent-money" revenue with Swipe Files. Noah gets the first customer for his new SaaS called Potion. They also talk about how much marketing you should do early on, which segment of a market you should target first, and how to plan for irregular cash flow.

Notable mentions:

• On Deck No-Code Fellowship
• Product Journey podcast
• More podcasts for bootstrappers

Learn more about their businesses:

• Potion
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @noahwbragg

Chris is out temporarily with the pending due date of his new baby, so Louis Nicholls is filling in as a guest host.

Corey talks about the aftermath of launching both Swipe Files and SavvyCal on Product Hunt. Louis talks about setting goals for SparkLoop now that they're a growing and profitable business. They also talk about hiring a content marketer, live vs self-serve online courses, and short-term vs long-term marketing.

Notable mentions:

• Art of Product podcast
• Swipe Files on Product Hunt
• SavvyCal on Product Hunt
• The SUP? Podcast
• More podcasts for bootstrappers

Learn more about their businesses:

• SparkLoop & Sales For Founders
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @louisnicholls_

Corey gets covid and gets hunted on Product Hunt. Chris sees some early success with Jetboost's bundled subscriptions and opens them up for everyone. They also talk about switching to annual billing for software, the differences in customer support expectations for different widgets, and having a high enough ARPU for a referral program.

Notable mentions:

• Swipe Files on Product Hunt
• Pages by Headlime
• Allen Walton shuts off phone support for SpyGuy
• Help Scout
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey and Chris review their progress in 2020 and look forward to what's next in 2021. They also discuss Mailbrew's approach to bootstrapping, the process of launching on Product Hunt, and the recent stir caused by the new owners of Baremetrics.

Notable mentions:

• Jetboost Early Access: Advanced Pagination and discounted bundles
• 6 months to make our company work - Mailbrew
• SaaS we happily pay for
• Baremetrics drama
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey launches a new weekly curated marketing digest and works on a public "1,000 true fans" experiment. Chris is racing to finish development on Jetboost's big upcoming release before the year-end. They also talk about trying to take time off for the holidays, delegating work, clean vs messy code, and Mailbrew's "public brews".

Notable mentions:

• Mailbrew
• Marketing Weekly
• Corey's appearance on the Growth Machine podcast
• 1,000 true fans WIP page
• Corey sold 10 landing page teardowns + audits
• Jane Wong Tweet: Tech industry shutting down for rest of 2020
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey considers a Swipe Files bundle that also includes his two courses. Chris debates a few different bundling options for Jetboost Boosters. They also talk about hobbies (or more accurately lack thereof), managing your psychology on down days, launching on Product Hunt (or not!), and documentation.

Notable mentions:

• Tiago Forte on "Progressive Summarization"
• Arvid Kahl on code documentation
• Nocodelytics by Sarwech Shar
• I have no hobbies
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags

Corey reveals the numbers behind his course sales after opening enrollment and starts planning for 2021. Chris hires development help and starts preparing for paternity leave. They also talk about the reality of productivity and setting goals as an optimistic entrepreneur.

Notable mentions:

• Corey's original goal of 20 sales
• Seamless pagination coming soon
• More podcasts for bootstrappers

Learn more about their businesses:

• Jetboost
• Swipe Files

Follow them on Twitter:

• @coreyhainesco
• @c_spags