The financial industry has long been attempting to get to the bottom of what alpha is within financial advice. Someone pays a financial adviser X amount, does that person derive more in value from that advice than they pay out?

Fund manager Vanguard has tried to quantify this value for years with an ongoing report called ‘Adviser Alpha’. Their most recent report had defined three areas of value. They say these three areas can combine to add 3% to someone’s bottom line.

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