See if either of these scenarios seems familiar:

You open your DMs, and someone asks you a question you’ve heard a thousand times. Or you experience sales call after sales call after sales call (after sales call) with yet another poor-fit client.

Why do you constantly find yourself in these kinds of time-wasting situations? You need to not only have the pieces in place to use on the fly and maximize your time, but you also need to know the right pieces.

That’s where too many podcasters go wrong and why they fail to generate the sales they want! So, let’s shift the way you think about how you build your podcast and how you understand the purpose of the episodes you release.

In this episode of The More Profitable Podcast, you’ll learn about client or listener education and why it’s the key to moving them into the action you want them to take. I’ll teach you the difference between educating versus nurturing your audience, give examples of how to educate and reveal the benefits of an education episode library in your podcast repertoire.

1:02 - Why nurturing is a problem when it comes to content creation for sales-generating purposes

3:14 - What most business owners are doing with their podcast and what you should do instead

6:00 - Examples of how I educate listeners and potential clients on their problem or solution

11:32 - How a resource library of education episodes maximizes your time, allows you to delegate, and leads to a purchase decision

14:50 - How easy it can be to feel like you’re addressing an issue when you’re not

Mentioned In Defining Audience Education and How to Do It Effectively

What Working With Uncommonly More Looks Like

What Happens During a Podcast Strategy Intensive

Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind

Are You Growing Your Listenership Through Facebook Ads With the Right Approach?

Podcasting for Profitability Roundtable

Podcast Strategy Intensive

Podcast Production

Monday

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