This is the first marketing episode - officially. It only took 6 episodes, so you are welcome. 'Luxury' is one of the most over-used terms in the world of weddings, events, travel + hospitality. But what is it and what is it not?

In this episode I breakdown:

- Words that should not be shared nor said

- How to show an ultra luxury space as a hotel or venue

- What to focus on 'selling' visually

- The importance of hiring top top talent for photography and videography

Calling BS on some of the things I see and most importantly sharing what and how you need to position yourself if that is truly your market and your audience. This is part 1.