What's the first thing you think of when you hear the phrase 'Personal Brand'? If all you come up with is something relating to influencers and brand ambassadors, you are behind the times.

Personal Branding is more than just a buzz phrase, it's a mindset and means of engaging with the professional world. And let's face it, a brand, personal or otherwise, is a promise to whoever you're interacting with that what they see is what they get. So being in command of the marketing and messaging is key.

Salim Holder is an executive coach and master marketer, as well as co-founder of 4th Ave Market, the largest online marketplace for African American beauty products. He's got a thing or two to say about branding and entrepreneurship, so tune in for some nuggets of hard-earned wisdom.