The real estate space is competitive—which means standing out isn’t just about having the most listings or the biggest advertising budget. It’s about building relationships, creating value, and staying top-of-mind.

In this podcast, I break down four powerful ways realtors can market themselves more effectively to grow their brand, connect with their community, and ultimately generate more business.

In episode 535 of Delivering #MarketingJoy, Brook Shepherd joins us to talk about how good agencies are using AI to improve their work, how to combine creative and data to create the best ads, and how universities can grow in the face of declining enrollments. Tactical stuff here...listen now and subscribe!

Branded merch is one of the most powerful marketing tools—when used correctly. But too many marketers make costly mistakes that hurt their brand instead of helping it. In this episode, I break down the five biggest mistakes businesses make with branded merch and how to avoid them.

🎙️ In this episode of Better Merch…Better Marketing, Jade and Kirby dive into:

🚀 Podcasts that inspire success – Jade recommends Mel Robbins & Ed Mylett, while Kirby loves Alex Hormozi & Jon Acuff.

👟 Nike x Skims collaboration – Is this a genius marketing move or just hype?

🆚 Trendy vs. Timeless Branded Merch – Which one should you choose for your brand? (Spoiler: It depends!)

🎤 Dad Was Wrong – Jade proves why fancy office equipment actually does improve productivity.

🏢 Shoutout to the Coshocton Collaborative: a game-changing space for entrepreneurs and business professionals!

🔥 Watch (or listen) now for marketing insights, business trends, and a few laughs along the way!

On episode 534 of Delivering #MarketingJoy, Luke Lunkenheimer joins us to talk about how he learned to channel his desire for dopamine rushes for success, why (and how) success breeds success, and why confidence raises sales by 67%! Watch now!

In this episode of Better Merch…Better Marketing, Kirby and Jade break down their favorite (and not-so-favorite) Super Bowl ads, debate why branded apparel doesn’t have to be boring, and reveal the ONE piece of branded merch that every company should have.

Plus, in a shocking turn of events… Dad was RIGHT about something. (You don’t want to miss this.)

And finally, we’re giving a big shoutout to John Larsen from One Good Deed—keep doing awesome things! 🙌

🎧 Listen now and join the conversation!

This time on episode 533 of Delivering #MarketingJoy, Bill Petrie joins us to talk about his new podcast, he gives advice on how to create content that matters, and why to be unapologetically yourself. Watch now!

Branded merchandise isn’t just swag—it’s a powerful tool to drive sales, increase engagement, and build customer loyalty when used strategically. In this video, I break down five proven ways to use branded merch to grow your business this year:

✅ Improve direct mail open rates by making it "bumpy"

✅ Increase show-up rates with a simple pre-event merch strategy

✅ Incentivize referrals and build a community around your brand

✅ Use branded merch for brand marketing (not just direct marketing)

✅ Create a quarterly appreciation program for your top customers

If you’re ready to take your marketing to the next level and use branded merch the RIGHT way, this is for you!

This time on the Better Merch...Better Marketing podcast, Kirby and Jade discuss the latest about tariffs (and what you can do), what matters to great employees, and how to become a brand with a purpose. Listen in now!

This time on Better Merch...Better Marketing, Jade and I discuss our "marketing pet peeves" right now, the coolest products we saw at PPAI Expo in Las Vegas, whether phone calls or emails are best, and a special shout-out to Shrivers Hospice.