DELTAMV’S INSIGHT BITES

In this episode, we discuss why only looking at internal data such as open-rates, click-through rates, and webinar attendance is at best a very blinkered view of market reality. In addition, we go on to explain that in spite of the promise of AI/ML models, they are doomed to fail trying to correlate specific omnichannel actions and sales. The ideal model is one that links performance metrics with marketing and business outcomes. All of this needs to be in a competitive context.

The starting point for defining the ideal set of metrics must be the decisions you need to make in managing the omnichannel successfully. In this episode, we define what these questions are across performance, marketing and business outcomes.

In this episode, we share the actual five metrics and how they support better decision-making.

In the final episode, we share what kind of program you need to put in place to capture these five metrics. In addition, we go on to share how these can be integrated into the business so that they are the backbone of success not only for the omnichannel but across the whole business.

In this 2-part series, we invited Nick Leach the CEO of On—Purpose.Solutions and author of Leading on Purpose: The Guide to Creating a Purpose-Driven Culture to share his experience on creating a purpose-driven culture and how to implement it into your business.

Part 2 - Implementing purpose-driven principles

Building off the initial conversation, we talk about how to implement these ideas, the challenges, and how they apply to the pharmaceutical industry and other business areas like finance and FMCG. According to Nick, “A lot of companies have a purpose statement on the wall, but when you go and look at it everyday, it’s about hitting quarterly targets.” Having a purpose-driven mindset is really a shift away from focusing on risk to focusing on opportunity. Later in the episode, Nick will also talk us through some of the differences between SMART and DUMB goals.  

In this 2-part series, we invited Nick Leach the CEO of On—Purpose.Solutions and author of Leading on Purpose: The Guide to Creating a Purpose-Driven Culture to share his experience on creating a purpose-driven culture and how to implement it into your business.

Part 1 - Purpose-driven culture and how to cultivate

While there are many published books that discuss the importance of a purpose-driven organisation, there are relatively few books that tell readers how to cultivate this. In the first episode, we explore what a purpose-driven culture is and how to “unleash the power of teams” by aligning purpose with strategies and goals.  After all without purpose, what is your reason to exist? 

DeltaMV Insight Bites

Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation!

Insight Bites for healthcare marketing

4 steps to build successful clinician multi-channel engagement
Episode  4 – Investing in the right frequency

In the final instalment of this four-part series, we tie all the pieces together to help healthcare marketers decide the ideal frequency to communicate value in its different forms to clinicians across channels for a truly effective multi-channel engagement plan

DeltaMV Insight Bites

Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation!

Insight Bites for healthcare marketing

4 steps to build successful clinician multi-channel engagement

Episode 3 – Choosing the right channel mix

In our first two episodes, we discussed the building blocks to digital success as well as delivering value to clinicians.  We carry these ideas forward to help us craft a channel strategy to effectively reach clinicians. 

DeltaMV Insight Bites

Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation!

Insight Bites for healthcare marketing

4 steps to build successful clinician multi-channel engagement

Episode 2 – Every digital touchpoint must add value

In our second episode of ‘4 steps to build successful clinician multi-channel engagement’ we build upon the framework for effective multi-channel engagement to focus on how healthcare marketers can deliver true value to their customers.  If you are not adding value to the lives of clinicians, why should they listen?

DeltaMV Insight Bites

 Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation!

Insight Bites for healthcare marketing

4 steps to build successful clinician multi-channel engagement

Episode 1 - What healthcare marketers should learn from FMCG marketing

In our first episode of  ’4 steps to build successful clinician multi-channel engagement’, we explore what healthcare marketers can learn from their colleagues in FMCG. Specifically, we focus on the building blocks to digital success and share a step-by-step plan for delivering the ideal multi-channel engagement plan.