Delusional

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Alright, let’s be real for a sec—AI is everywhere. It’s in our phones, our emails, and yes, even in the beauty industry. But here’s the big question: is it actually useful for your business, or is it just another overhyped trend?

If you’ve been side-eyeing AI wondering if it’s worth your time—or maybe you’ve tried it but felt like it was more work than help—this episode is for you. I’m peeling back the curtain on how AI can save you hours, boost your bookings, and take your marketing to the next level (without making your content sound like a robot wrote it).

What You’ll Learn Today:

🚫 The BIGGEST AI mistakes beauty biz owners make (and how to avoid them!)
💡 How to use AI to work smarter, not harder in your marketing & client management
⏳ The exact tasks AI should handle so you can focus on growing your business

If this episode got you thinking, hmm, maybe I should actually start using this AI thing properly, you need to be inside my Beauty Industry Leaders Community.

This is where I share AI prompts, automation strategies, and tools that actually work—so you can stop wasting time and start making more money faster. 

I’d love to hear your biggest aha moment from this episode! Shoot me a message on Instagram @SammyKennedyCoach and let’s chat. 

And hey—if you know another beauty biz owner who’s still out here doing everything manually, do them a favor and send them this episode. They’ll thank you later. 

Until next time, keep building that dream business! 

If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram:

→ https://www.instagram.com/delusionalwithsammykennedy/
→ https://www.instagram.com/sammykennedyofficial 

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Hey beauty biz queens!  Welcome back to another episode of the Beauty Industry Leaders Podcast—and trust me, today’s topic is a MUST-LISTEN if you want to stop working harder and finally start making real money.

So, do you ever find yourself thinking, "If I could just get more clients, all my money problems would go away?" Hate to break it to you, but that’s one of the biggest traps in the beauty industry.

If more bookings were the answer, you’d already feel financially secure—but you don’t. And that’s because more clients = more expenses, more exhaustion, and more time away from the things you love.

So, what’s really causing your money struggles? And more importantly—how do you fix it?

The 5 Things Holding You Back From True Profitability

 1. Your Prices Are Too Low - If you’re undercharging, getting fully booked just means more work for the same struggle. You can’t grow if you’re stuck in a cycle of low prices, high burnout, and zero profits.

Ask yourself: If you doubled your prices, would you still be fully booked? If the answer is yes, it’s time for a pricing overhaul.

2. Your Expenses Are Eating Your Profits - Rent, wages, product costs, software subscriptions—it all adds up FAST. And if your pricing doesn’t align with your true business costs, you’ll never see the profit you deserve.

3. You’re Not Maximizing Client Value - The key to sustainable income isn’t more new clients—it’s keeping your current ones coming back and spending more.

 4. You’re Just Trading Time for Money - If your income only comes from services, you’re capped by how many hours you can work. Adding high-ticket services, retail, memberships, or digital products can help you make more without working more.

5. Your Money Mindset is Holding You Back - This is the BIGGEST thing stopping beauty business owners from making real money. If you’re constantly discounting, undercharging, or afraid to raise your prices—you’re self-sabotaging.

Instead of thinking, “I can’t charge that much”, start asking, “How can I position myself as a premium brand and attract higher-value clients?”

Do you want to get crystal clear on your real costs and how much you need to charge to be profitable? I’ve got you covered! Grab my FREE Business Breakeven Cost Calculator and start running your beauty biz like a true CEO.

Get it here: https://www.beautyindustryleaders.com.au/breakeven-costs-calculator

I want you to take a second and think—are you actually making what you should be in your business? Or are you just getting by, hoping that adding more clients will fix the problem?

If this episode hits home, I want to hear from you! Screenshot this episode, share it to your stories, and tag me @sammykennedy—let me know your biggest takeaway!

But more importantly, take action today.

Start reviewing your pricing. Cut unnecessary expenses. Focus on keeping the clients you have instead of constantly chasing new ones. Because trust me, the second you start making these shifts, everything changes.

And if you’re really ready to take your business to the next level, join my Beauty Industry Leaders Community—where we deep dive into pricing, profit, and scaling your salon WITHOUT burnout.

🎧 Now hit play and let’s start making real money in your beauty business—without working more.

If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram:

→ https://www.instagram.com/delusionalwithsammykennedy/
→ https://www.instagram.com/sammykennedyofficial 

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Hey, hey! If you're feeling overwhelmed trying to juggle it all, then honey, this episode is for YOU. We're diving deep into something that could seriously change the game for your beauty biz—building a team! If you’re wondering how to level up without running yourself into the ground, I’ve got you covered.

But first, let me give you a little personal update. After eight YEARS, I finally said “bye-bye” to my eyelash extensions. Yep, you heard me right. I used to think I needed them to feel beautiful, but over the past few months, I’ve been making some BIG mindset shifts. It's been so freeing to let go of that belief and focus on what truly matters to me—things like traveling, investing, and actually having more time for self-care. If you’ve ever felt the need to align your life with your core values, then trust me, I totally get it.

Here’s what you can expect in today’s episode:

• If you want to take your biz from side hustle to full-on empire, building a solid team is a must. I’m showing you how it’s the key to scaling without burning out.
• Stop winging it and start thinking long-term. We’ll talk about how to figure out the exact roles your business needs and hire with purpose.
• A killer onboarding process is EVERYTHING. I’m sharing the deets on how to set the right tone with clear expectations and employee handbooks so your team thrives from day one.
• I’m giving you practical tips on how to write job descriptions that get noticed, screen candidates like a pro, and ask the right interview questions to find the perfect fit for your brand.
• Creating a positive work culture doesn’t have to be hard. Regular check-ins, support, and growth opportunities are your secret sauce for retention.
• Let’s be real—promoting the wrong person or skipping training can be a total mess. I’m giving you the lowdown on how to handle these situations without losing your cool.

Here are your key takeaways: First, plan for the long haul. It’s crucial to know your goals and create a clear hiring strategy so that you can avoid burnout or financial strain. Second, remember that leadership is EVERYTHING. Your team will reflect the culture you create, so it’s essential to lead by example and set the tone for your business. Finally, get your numbers right. Understanding your financials is key, and you can use my free Business Break-Even Analysis Spreadsheet to map out your finances and budget effectively for growth.

That’s a wrap for today’s episode, y’all! I hope this gives you the clarity and confidence to take the next step in growing your beauty business. Thanks so much for tuning in, and I’ll catch you in the next one!

If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram:

→ https://www.instagram.com/delusionalwithsammykennedy/
→ https://www.instagram.com/sammykennedyofficial 

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OMG—Are you ready for this one? Welcome back to another episode of the Beauty Industry Leaders Podcast! I couldn’t be more pumped to kick off 2025 with an absolute legend and the first guest of the year: Kim Kent. Not only is Kim a dear friend of mine, but she’s also a total powerhouse when it comes to transforming your relationship with money.

Kim’s journey is seriously inspiring. She’s gone from struggling with money to living a thriving, debt-free life—and now she’s on a mission to help women across Australia do the same. If you’re not already following her on Instagram (@kimkent__), you NEED to. Her content is packed with no-BS, actionable tips that will have you rethinking how you handle your finances.

Here’s what we talk about in this episode:

• How the lessons (and beliefs) you picked up as a kid about money shape our mindset and behavior as adults, especially for business owners.
• Why your subconscious beliefs about money might be holding you back and how to challenge them.
• Understanding why so many in the beauty industry undervalue their services and how to confidently set prices that reflect your worth.
• How frequent discounts can hurt your brand and why premium pricing can create a better client experience.
• Getting real about the comparison trap and how staying in your lane is the best thing you can do for your business.

Oh, and you’ll want to grab a notebook for this one because Kim also shares her 3-step Think Rich Method for rewriting those sneaky money beliefs that are keeping you stuck. Trust me, this is life-changing stuff that you’ll want to revisit again and again.

If you’ve ever felt like you’re stuck underpricing yourself, struggling to make ends meet, or doubting your ability to grow, this episode is your wake-up call. 2025 is the year we’re DONE playing small.

And don’t forget—Kim has an amazing Money Challenge coming up where she’ll guide you through actionable steps to completely shift your financial mindset and start creating real results.

As always, if you loved this episode, share it to your stories, tag both of us, and let us know your biggest takeaway! Your support means the world and helps me keep bringing in guests like Kim who are here to help YOU thrive.

Until next time, let’s keep raising the standards of the industry—together!

If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram:

→ https://www.instagram.com/delusionalwithsammykennedy/
→ https://www.instagram.com/sammykennedyofficial 

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Welcome back to another episode of the Beauty Industry Leaders Podcast! Today, I’m talking about a topic that every beauty business owner dreams of—getting fully booked with loyal, high-paying clients.

Let’s be real—there’s nothing more satisfying than seeing your calendar filled with clients who not only love what you do but also trust you enough to pay your full rates. But here's the truth: getting fully booked isn’t about luck, nor is it just about posting on Instagram and hoping for the best. It takes a proven strategy, a framework that brings clients to your door and keeps them coming back.

In today’s episode, I'm giving you an exclusive preview of some of the most valuable tips and strategies from my Fully Booked Formula course—one of the most popular courses I’ve ever taught! My goal today is to give you so much actionable value that you’ll feel empowered to take immediate steps toward getting fully booked.

Here’s what I cover in today’s episode:

• The Elephant in the Room: Why do so many beauty businesses struggle to get fully booked?
• The Real Reason You're Not Getting Clients: It’s not about the lack of marketing; it’s about mindset, action, and avoiding procrastination.
• The Danger of Cheap Prices: How offering discounts can attract low-quality clients and hurt your business in the long run. I share my experience working with beauty salon owners and why you need to raise your prices to attract the right clientele.
• Why You’re Not Connecting with Your Audience: If you're not showing your face, speaking to your audience, and showcasing your personality, you’re making it hard for clients to connect with you. I explain how to position yourself as a unique brand that clients want to trust.

I’ll walk you through common mistakes I’ve seen, from constantly doom scrolling on social media to underpricing your services. I share how these habits can prevent you from attracting the high-quality clients you deserve.

If you're tired of posting content without seeing results, I break down exactly why it's not just about the content itself but how you're positioning yourself and your brand. Your pricing, the way you communicate your value, and how you connect with your audience will make all the difference in getting fully booked.

By the end of this episode, you'll have a clear understanding of what it takes to start attracting and keeping those loyal, high-paying clients, so make sure you take notes and put this advice into action!

Don’t forget to subscribe, rate, and review the podcast if you found this episode helpful!

If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram:

→ https://www.instagram.com/delusionalwithsammykennedy/
→ https://www.instagram.com/sammykennedyofficial 

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Welcome to the Beauty Industry Leaders Podcast, and the first episode of 2025 that’s all about taking your business to the next level. Today, I’m talking about one of the most important topics for any beauty entrepreneur—setting ambitious revenue goals and actually achieving them. Whether you’re just starting out or scaling your busines, this episode will give you the clarity and tools to make those big dreams happen.

Let me share something exciting to kick this off—one of my businesses brought in $19,122.40 in December, while another hit a massive $170,330.01. These numbers didn’t just happen by luck. They’re the result of intentional planning, breaking down big goals into manageable steps, and staying consistent, even when things felt tough. Big goals might feel overwhelming, but trust me, when you map them out and approach them strategically, they become so much easier to tackle.

I’ll also walk you through exactly how to do this for your own beauty business. We’ll break your goals into monthly, weekly, and daily targets and figure out how to navigate the ups and downs of seasonal trends.

What You'll Learn in This Episode:

• Why setting specific and ambitious goals can increase your chances of success by 90%, it might feel scary, but it’s exactly what will push you to step up and make things happen.
• Retail can be a powerful income stream if your team is confident in recommending products. Regular training, personal experience with the products, and addressing money mindset issues are key to boosting sales.
• Tracking your progress isn’t just important—it’s everything. Knowing your numbers inside out gives you the clarity to course-correct and stay on top of your game.

2025 is the year to scale smarter, not harder. You’ve got everything you need to make this your most profitable year yet, so let’s freaking go! If you loved this episode, share it with your team or another beauty biz owner who needs to hear it. Now get out there and crush it! 💥

If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram:

→ https://www.instagram.com/delusionalwithsammykennedy/
→ https://www.instagram.com/sammykennedyofficial 

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Happy New Year! I'm so excited to be back with you as we kick off 2025.

I’m coming at you today with a message that’s going to set the tone for the year ahead. Whether you’re running a salon, selling beauty products, coaching, or educating, you’ve been putting in the work. And I just want to pause for a moment to say: you deserve to be proud of everything you’ve accomplished — no matter how big or small.

Before we dive into today’s conversation, I want to share something that’s been top of mind for me. As of December 30th, we hit over $160,000 in revenue at Wild West Bowling. That’s not just a number on paper — that’s real money in the bank, and we hit that without even having our liquor license until Christmas Eve! This is the power of consistent effort, strategic thinking, and above all, a strong mindset.

Here’s the thing that blows my mind: this didn’t just happen overnight. It’s the result of YEARS of building, learning, failing, and growing. I’ve been in business for 17 years, run 8 businesses, and made my share of mistakes along the way — but with every mistake came a lesson. So now, what used to take a year to make, we’re now making in just a month. The growth is unreal, and it all came down to mindset.

I don’t want you to miss the big takeaway here: Mindset is everything.

Here’s what you’ll hear in this episode:

• How our brains love to cling to negative beliefs (“I’m not organized,” “I’m bad with money”) and how focusing on your wins instead of your failures can literally reprogram your mind. It’s time to upgrade your Reticular Activating System (RAS) and start noticing the magic you’re already creating.
• A simple tool called anchoring that helps you tap into positive emotional states—confidence, focus, empowerment—on demand. (Think of it like your personal hype anthem.)
• Why the key to becoming your future self is to start acting like her right now. Yeah, it might feel awkward at first, but trust me—those small, intentional changes add up in a big way.

Your future self is counting on you to show up TODAY. The version of you who’s confident, thriving, and living her dream life? She’s built on the decisions you’re making right now.

If this episode fired you up, don’t keep it to yourself! Share it with your bestie, your biz bestie, or anyone ready to rise in 2025. Let’s make this year our best one yet—together. 💖

If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram:

→ https://www.instagram.com/delusionalwithsammykennedy/
→ https://www.instagram.com/sammykennedyofficial 

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As we wrap up 2024, I wanted to take a moment to reflect with you all on what this year has been. It’s been quite the ride, hasn’t it? There have been highs, lows, a lot of sacrifices, and a whole lot of growth. If I’m being honest, this year hasn’t always been easy, but looking back, I’ve learned more about myself and my business than I ever could have imagined.

The lessons, though—they’ve been life-changing. One of the biggest things I’ve discovered is how powerful faith can be when you lean into it instead of letting fear take over. And through it all, I’m just so incredibly grateful for you. Yes, YOU. Your support, your encouragement, and your trust have been everything. Because of you, we’ve reached over 3,400 downloads, and that’s just mind-blowing to me.

So, I thought I’d share a few reflections from this year that I hope will resonate with you as much as they did with me.

• Letting go of fear has opened up so many opportunities, and it’s been the best decision I could’ve made.
• One of the most powerful things I’ve started doing is taking time to reflect on my journey. Looking back at what I’ve overcome, what I’m proud of, and where I’ve grown – it really helps me align with what I want to do more of in the future. 
• Great leaders don’t shy away from failure; they use it as a tool for growth. In business, owning up to your mistakes and adapting from them is essential to becoming a stronger leader.
• The growing pains of business are tough but necessary for long-term success. It’s through the pain and challenges that we build resilience and transform.

Tune in to hear more about these lessons and how they’ve shaped my business, leadership, and life this year. I hope they inspire you to embrace your own journey and celebrate every step of the way!

If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram:

→ https://www.instagram.com/delusionalwithsammykennedy/
→ https://www.instagram.com/sammykennedyofficial 

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I’m taking you behind the scenes of my journey over the last six months—both the highs and the lows—and sharing the lessons that have shaped me along the way. Opening Wild West Bowling has been a wild ride, and I’m so grateful to everyone who has supported me through this process. Honestly, none of it would be possible without the incredible community we’ve built of like-minded, growth-focused people in the beauty industry. You’ve made all the difference, and I’m thankful for each of you.

Today, I'm getting real about the roles of coaches, mentors, consultants, and educators—how they’ve each played a unique part in my own journey, and how they can do the same for you. Running multiple businesses has taught me so much, and I’m excited to share my experience with anyone who’s looking to start or grow a coaching or education business. I’m a big believer in investing in yourself—your skills, your resources, your patience—and keeping an open, adaptable mindset as you move forward.

I’ll also walk you through some of the key investments I’ve made, not just in my businesses but in my personal growth too. From the struggles I faced with my beauty salon to transitioning into a business coach, I’m being completely open about the challenges and the wins. This episode is an honest, no-filter look at the journey I’ve been on, and I’m sharing it all with you—because it’s not just about the successes, it’s about the real story behind them.

So, here are the things I’ve had to embrace, learn from, and invest in to keep growing:

• I've learned that building a supportive community is essential to the success of any business. The connections I've made with my listeners and supporters have been invaluable. Their engagement has helped me grow not just as a business owner, but as a leader in the beauty industry.
• Investing in myself, whether through mindset coaching or one-on-one business coaching, has been one of the best decisions I've made. These investments have given me the tools I need to push through burnout and emotional challenges, while also helping me refine my business strategies and grow Beauty Industry Leaders.
• I've realized that simplifying my business model has been key to avoiding burnout. By focusing on what truly excites me and aligns with my values, I've been able to build a business that feels more fulfilling and sustainable in the long run.

I hope you found value in today’s episode and that the lessons I shared resonate with you on your own journey—whether you’re just starting out or looking to level up.

If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram:

→ https://www.instagram.com/delusionalwithsammykennedy/
→ https://www.instagram.com/sammykennedyofficial 

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2025 is approaching fast - literally, it’s only 2 weeks away! So that means setting goals and creating resolutions for the year. But think back to the end of 2023, and the goals you set then - have you ACTUALLY achieved any of them? 

If the answer is none of them, you’re not alone (seriously, less than 92% of people achieve their New Year’s resolutions!). So I’m helping you become part of that 8% club on this week’s episode and setting you up with the tools you need to dominate 2025! Overcoming mindset blocks and self-limiting beliefs are some of the key deciding factors in your success rate, so I’ll be breaking down the most common barriers that stop people from accomplishing their goals (meaning that there won’t be any excuses for you to get tripped up by them!). It’s all well and good to set goals, but it’s a totally different story to set achievable goals and create an actionable strategy to follow through on them - as they say, a goal without a plan is just a wish. Getting clarity and defining your vision for 25 is crucial when goal setting, so I’ll help you understand what it actually is that you want to achieve, and how to reverse engineer that to build a detailed plan of action to do exactly that. I’ll also be sharing how you can make the most of every moment, from time batching your tasks, to intentionally allocating time (and protecting it!), and even scheduling downtime to ensure you don’t burn out. Achieving your goals isn’t always about perfection - it’s consistently showing up for yourself every single day and forming unbreakable habits because you know that you and your goals are worth it. As Tony Robbins says, ‘If you want to change your life, you have to raise your standards’, and 2025 is going to be your opportunity to raise your standards for yourself and make it your best year yet!

Goodbye 2024, hello 2025:
🎆 Build a routine of discipline and strong habits - it’s time to lift your standards and rise to meet them (no more excuses!)
🎆 Overcome self-limiting beliefs, and create a clear vision of where you want to be at the end of 2025
🎆 Value your time: intentionally allocate your time to where it’s needed the most!🎆 Cultivate an unshakeable, success-focused mindset to keep you on track throughout the year

If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram:

→ https://www.instagram.com/delusionalwithsammykennedy/
→ https://www.instagram.com/sammykennedyofficial