Demand Gen Studio

By Boundify

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.... more

5

33 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Demand Gen Studio:

How many episodes does Demand Gen Studio have?

The podcast currently has 72 episodes available.

Demand Gen Studio episodes:

May 22, 2023 041. When Does Digital Advertising Make Sense
Quite often companies start with Digital Advertising when they are not ready; Digital Advertising is like a megaphone or an amplifier that expands what the company is saying about their brand, product, or service through digital channels.
To generate impact with your efforts in digital advertising you should know: who you are selling to, and why customers are choosing you, so you can be ready to get your message and campaigns in front of your audience.
...more
25min
April 25, 2023 040. Content Creation vs. Content Distribution
While content creation is essential nowdays, it's just as important to make sure it reaches the right audience.
Achieving an impact with attractive, high-quality content that resonates with your target audience goes hand in hand with choosing the right distribution channel. The challenge is knowing how to effectively promote your message and take advantage of distribution channels to increase reach and participation.
In this episode, we will discuss how content creation and distribution can complement each other to boost your content marketing strategy.
...more
38min
April 04, 2023 039. The Role of B2B Marketing on Complex Sales
Have you ever wondered how B2B marketers can optimize their strategies and support the sales team on complex sales to drive success? It can be challenging when multiple decision-makers are involved and a lot of risk and complexity in the sales process. In this episode, we'll discuss how demand gen professionals can support their sales team during their operation.
...more
18min
March 07, 2023 038. Leveraging Content and SEO to Improve Your Demand Gen Efforts
Content is a critical component of any demand gen effort. Understanding what types of content to create and how to optimize it for search engines and humans alike is essential for success. During this episode, Gaby and I discussed how B2B marketers could leverage content to improve their efforts across their marketing programs.
...more
34min
February 14, 2023 037. Pipeline Acceleration: a Critical Component of your Demand Generation Program
Once your demand capture and creation efforts have been launched, designing and implementing a plan to educate and nurture the leads these initiatives will bring is critical. Pipeline acceleration will shorten your sales cycle, improve your revenue metrics and deliver a better experience for potential buyers.
...more
28min
November 15, 2022 036. Budgeting a Demand Gen Program for 2023
2023 is approaching fast! Are you working on launching or improving your demand generation plan for next year? During this episode, we discussed all things budget for demand gen initiatives.
...more
16min
July 19, 2022 035. Leveraging Video Content for Your Demand Generation Strategy
How can you leverage video to improve the performance of your demand gen strategy? In this episode, we discuss video advertising trends and formats to help you improve brand awareness and lead generation, and increase business opportunities.
...more
22min
June 28, 2022 034. Lead Generation KPIs Every Marketing & Sales Team Should Track
We know that lead generation is an essential part of our digital strategy. When analyzing the results, many metrics and KPIs stand out; but honestly, what KPIs should the marketing and sales team know to improve?
Are all the KPIs important for my strategy? Join me to discover the most important KPIs for your strategy.
...more
26min
April 29, 2022 033. Customer Retention: The Key to Business Growth
Acquiring a new client can be five times more expensive than keeping a current one. Measuring and leveraging your customer success processes is key to your company's growth.
Join us to discuss how you can use demand gen strategies to improve your customer retention and increase the speed and strength of your flywheel.
...more
29min
February 22, 2022 032. Benefits of Call Tracking for B2B Brands
Have you considered implementing call tracking for your B2B marketing campaigns but are unsure if it will improve performance or waste time and effort?

Join me to explore the benefits of call tracking and how it can improve your results and help you better understand what works for each digital channel.

00:00 - Intro
01:01 - What is Call Tracking?
02:13 - How Call Tracking Works
03:08 - Static vs Dynamic Call Tracking
07:12 - Discover the Value of Online and Offline Campaigns
08:22 - Increased Conversion Rates
11:49 - Discover the Value of Online and Offline Campaigns
13:57 - Determine Your True Return on Investment
16:43 - Eliminate Wasted Ad Spend
17:59 - Recover Your Lost Leads
21:44 - Outro
...more
24min

FAQs about Demand Gen Studio:

How many episodes does Demand Gen Studio have?

The podcast currently has 72 episodes available.