Demand Gen Studio

How can you leverage video to improve the performance of your demand gen strategy? In this episode, we discuss video advertising trends and formats to help you improve brand awareness and lead generation, and increase business opportunities.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about video marketing → https://www.boundify.io/blog/how-to-leverage-video-marketing-to-drive-b2b-demand

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

We know that lead generation is an essential part of our digital strategy. When analyzing the results, many metrics and KPIs stand out; but honestly, what KPIs should the marketing and sales team know to improve?Are all the KPIs important for my strategy? Join me to discover the most important KPIs for your strategy.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about B2B metrics → https://www.boundify.io/blog/b2b-demand-gen-metrics-that-drive-business-growth

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Acquiring a new client can be five times more expensive than keeping a current one. Measuring and leveraging your customer success processes is key to your company's growth. Join us to discuss how you can use demand gen strategies to improve your customer retention and increase the speed and strength of your flywheel.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about customer-centric strategies → https://www.boundify.io/blog/building-an-infrastructure-for-growth-with-harmony-anderson

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Have you considered implementing call tracking for your B2B marketing campaigns but are unsure if it will improve performance or waste time and effort?

Join me to explore the benefits of call tracking and how it can improve your results and help you better understand what works for each digital channel.

00:00 - Intro

01:01 - What is Call Tracking?

02:13 - How Call Tracking Works

03:08 - Static vs Dynamic Call Tracking

07:12 - Discover the Value of Online and Offline Campaigns

08:22 - Increased Conversion Rates

11:49 - Discover the Value of Online and Offline Campaigns

13:57 - Determine Your True Return on Investment

16:43 - Eliminate Wasted Ad Spend

17:59 - Recover Your Lost Leads

21:44 - Outro

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about AI transcript platforms → https://www.boundify.io/blog/the-future-of-marketing-with-jeff-whitlock-grain

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Have you been thinking of implementing call tracking for your B2B marketing campaigns but are unsure if it will improve performance or be a waste of time and effort?

Join me to explore the benefits of call tracking and how it can improve your results and help you better understand what is working for each of your digital channels.

Don't miss the next one: https://www.boundify.io/demand-gen-studio

#CallTracking #B2BMarketing

What's the difference between lead generation and demand generation? When do I use them? Should you be doing both?

During this episode, we'll discover the key differences between demand generation and lead generation and how they work together to help your business succeed.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about prospecting vs qualification → https://www.boundify.io/blog/prospecting-vs.-qualification-in-lead-management

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

A great-performing search ads campaign requires attention to detail, and it is not a set-and-forget endeavor. For our next episode, I'll share some of the critical areas that I review when auditing accounts for prospects.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Email marketing can be a powerful tool in your B2B marketing efforts. The key is segmentation and matching your message to the stage of your buyer's journey.During this episode, we'll explore how to tailor your emails to deliver relevant messages to your contacts that provide value for them and increase business for your brand.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about the B2B buying journey → https://www.boundify.io/blog/the-evolution-of-the-b2b-buyer-journey

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

While, in general, paid search campaigns are by B2B marketers to get in front of high-intent users, there are nuances to the types of campaigns you can create.Join us to discover how your brand, the kind of product or service you offer, and your competitors' brand affect the paid search campaigns you should launch.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

While this video and podcast series is dedicated to covering topics of interest to demand gen marketers, I've not shared my interpretation of demand generation and its purpose.Well, that changes today :)

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog/what-is-demand-gen-the-value-supply-chain-interpretation

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/